Emerging Mobile Commerce
Trends That Will Help
Shape The Future
Mobile-powered shopping is on a spectacular rise. Smart
(opps smartphone) consumers are changing the rules of
the retail sector, forcing retailers to rethink their strategy to
survive. Retailers are experimenting with their mobile
commerce strategies with little or no success, but the trend
is clear: either evolve or be left out in the race.
Mobile shopping: Not a hype
● Juniper Research's report says that value of
transactions completed using smartphones and tablets
will rise to $3.2 trillion in 2017, up from current
● An eMarketer Study predicts that mobile sales will
account for 25% of online sales by 2017.
Ubiquitous is the key to successful apps
Mobile users have embraced the ubiquitous nature of apps
allowing them to step in the store, select products
through app, compare best options, and read online
reviews. Voilà you have narrowed down on your favorite
product and geared to buy.
There is no denying that mobile shopping is likely to
replace desktop shopping in the near future. Let’s take a
look at emerging trends that are shaping the future of m-
Futuristic and forward-thinking mobile
Traditionally, mobile apps for online stores showcased
only few interesting and useful products from the store.
Companies have now realized the importance of featuring
all products making it easier for mobile users to shop
using both smartphones or tablets. Intuitive and
comprehensive mobile apps will provide holistic user
experience and increase urge to buy products.
Mobile shopping and social media= Trust
Trust drives shopping, be it online or mobile. Happy and
satisfied customers are an online store's biggest
endorsement. Mobile apps that allow sharing review and
feedback via social networking sites will benefit
tremendously from social-shopping.
Image recognition will increase impulse
Image recognition while still in its infancy stage can
encourage spontaneous buying. This technology can
recognize the picture and take the user directly to a
website where he can get information about the product
and buy it. Many mobile companies can prevent facial
recognition and search due to privacy concerns, but
products won’t come under scrutiny.
Are you looking to launch a mobile app to capitalize on
the mobile revolution? Do you want to build app that adds
to the business value of your organization and doesn't
disappear into oblivion in the app world?
If your answer is yes, you may want to check the detailed
article on the topic http://www.bestdesigntuts.
We are confident this article will help you develop app
that is in sync with future trends.