Web development 2014 - 12 Tips for Business


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Web Development 2014 - 12 Tips for Business provides the latest information on the best website features to include in your next web development project. This power point also includes smart website principles to save you money and what to look for when hiring a developer.

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Web development 2014 - 12 Tips for Business

  1. 1. Mention this Presentation. If we win your business, your mobile site is on us! Website Development 2014 Top 12 Tips for Business And what to look for when hiring a Developer
  2. 2. Top 12 Web Development Tips that won’t eat you Alive! Spend your money wisely!
  3. 3. Tip #1 For those of you choosing a domain name Pick a domain name that you can commit to using for the life of your business. The age of your domain is an important SEO Factor. In general, your website will show prominently in the search results for those keywords occurring in your domain name. A keyword in the domain name generally ranks higher. Does your domain name help brand your business and give customers an association to who you are? Is it short, easily spelled and easy to pronounce? www.optimizedmobile.net 516-263-2565
  4. 4. Tip #2 Build your website on a common platform Web Designers and Developers come and go…. You don’t want to get stuck with a platform few developers know how to work with. For Example: Word Press is a more understood platform and easier for most developers to work with than Drupal! We are not saying Drupal is a bad platform, we are saying there are more common platforms that offer great appeal and versatility. When using a common platform, more developers and designers can assist you with changes which in turn, keep your costs down! www.optimizedmobile.net 516-263-2565
  5. 5. Tip #3 Make sure your site is optimized for mobile devices Responsive Mobile Website vs. Independent Mobile Website explained. Watch our video (click thru) https://www.youtube.com/watch?v=zUt8TOaH3y4 Responsive Website: Changes made on your main site automatically populate on your mobile site. Independent Mobile Website: Independent sites can be customized for a better user experience. www.optimizedmobile.net 516-263-2565
  6. 6. Tip #4 Avoid the development of a flash website Not that flash isn’t able to attract attention, at this point the technology is so advanced it’s not needed for most web design. You can expect to lose a lot of traffic because people just don’t want to sit around waiting for your flash site to load. Most mobile phones can’t view flash unless a browser such as chrome is installed. You don’t want to force your customers to download just to view your site. Most would leave you instantly. More than 50% of your customers are probably via mobile so you need to keep that in mind. Authors Note: Flash is an amazing tool for animators and for complex games, but for a website, and JQuery-like movement functionality, HTML5 is viable option instead Flash. HTML5 can easily be viewed on a iphone, which is almost ½ the mobile market! www.optimizedmobile.net 516-263-2565
  7. 7. Tip #5 CLIENT MANAGEMENT SYSTEM (CMS) Make sure your new site has a client management system that allows you to make edits and changes as you see fit. You don’t want to rely on a developer to “get around” to making changes for you or to nickel and dime you for every change you want to make! CMS gives you total control over your site! www.optimizedmobile.net 516-263-2565
  8. 8. Tip #6 Website Navigation Everything important about your website is connected to the navigation, from URLS to content. Visitors expect to find horizontal navigation across the top or vertical navigation down the left side. Putting your navigation in standard places makes your site easier to use. That means a lower bounce rate, more pages per visit and higher conversions . Be expected. Marketing is about differentiation, but your navigation style isn’t the place to do it. Your goal is to help people find your content, not show them a new way to get around a website. Navigation should be descriptive. Your audience isn’t searching for “products” or “services,” navigation with these labels won’t help you rank. Use labels that include popular key phrases relative to your business . www.optimizedmobile.net 516-263-2565
  9. 9. Tip #7 Quality “On Page Optimization” Title Tag, Content and Description – It’s a Start! Using the primary keyword phrase at least once in the page's title, and preferably as close to the start of the title tag/element as possible is highly recommended. Using your primary keyword phrase in the content of the page is important. It's not just about raw keyword use or repetition. It's wise to make your body content comprehensive, useful, and relevant as possible. The meta description tag, if it employs the keyword query, usually shows up in the search results, and is part of what searchers consider when deciding whether to click. www.optimizedmobile.net 516-263-2565
  10. 10. Tip #8 – Especially if you are a local business GOOGLE MAPS A recent Pew Internet study shows 74% of all smart phone users are using their phones for location based services making the Google Local Business and Google Maps submissions a requirement for any company today. www.optimizedmobile.net 516-263-2565
  11. 11. Tip #9 The benefits of Business Blogging It helps drive traffic to your website. You probably don’t have hundreds of pages, and your pages probably are not updated frequently. Every time you write a blog post, it's one more indexed page on your website. It's a cue to Google and other search engines that your website is active. It helps convert that traffic into leads. Add a lead-generating call-to-action to every blog post. Often, these calls-to-action are things like free ebooks, free white papers, free fact sheets, free webinars, or free trials... It helps establish authority. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes. It drives long-term results. Your blog post can rank in the search engine results. That means for days, weeks, months, and years to come, you can continue to get traffic and leads from that blog post. www.optimizedmobile.net 516-263-2565
  12. 12. Tip #10 Use a Contact Us Form or “CAPTCHA” Bots are software applications that run automated tasks over the Internet. Typically, bots perform tasks that are both simple and structurally repetitive at a much higher rate than would be possible for a human alone. Never place your email address on your site for Bots to scrape; Soon you’ll be on some spammers email list. Consider the use of a Contact Us form or a CAPTCHA instead. A CAPTCHA can be described as a picture containing distorted letters to ensure that the user is a human, not a bot. www.optimizedmobile.net 516-263-2565
  13. 13. Tip # 11 Our Approach Screenshots First! Our plan is to research your competition and begin developing screenshots that will set you apart as a market leader in your business. Once you receive screenshots of design direction, you will approve them, or naturally make changes to match your vision. We do not proceed with web development until screenshots are approved for production. In this way, you can get excited about what you’ll be getting and we as a team understand what we are making! This approach to web design eliminates any misunderstandings or surprises and ensures a smooth and professional experience! www.optimizedmobile.net 516-263-2565
  14. 14. Tip #12 Our Approach Payment Terms 50% of the agreed upon cost for website design and development is paid upon commencement of production. This helps to provide the revenue needed to develop and create the website from inception to completion. 50% is held back by the customer until the site is completed and fully approved to upload. These terms are the fairest in the industry and have afforded us several amazing testimonials referencing our work over the last few quarters. We are extremely proud of our ability to over deliver! Not many design and marketing firms can show this standard of excellence. Check our references at; www.facebook.com/optimizedmobile www.optimizedmobile.net 516-263-2565
  15. 15. Website Development 2014 TOP 12 TIPS FOR BUSINESS 1. Domain name 7. On Page Optimization 2. Common Platform 8. Google Maps 3. Mobile Optimized 9. Business Blogging 4. No Flash 10. Contact Form 5. CMS System 11. Screenshots First 6. Website Navigation 12. Payment Terms www.optimizedmobile.net 516-263-2565