Smlxl dentsu+kamakura

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Presentation for Dentsu on Anthropological view of what drives our world.

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Smlxl dentsu+kamakura

  1. 1. NO STRAIGHT LINES:making sense of our non-linear worldAnthropological view of culture Dentsu + Kamakura alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  2. 2. Faultlinesalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  3. 3. As as a new economy takes hold, as a consequence of the old one faltering, itunleashes a powerful set of forces that cleave the fabric of the economy along fault lines. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  4. 4. Between newindustries andmature ones alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  5. 5. Between modernorganisationsand firms thatstay attached tothe old ways alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  6. 6. In capabilities between those trained toparticipate in the new technologies and thosewhose skills become increasingly obsolete alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  7. 7. Structurally between thriving newindustries and the old regulatorysystem alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  8. 8. This non-linearity is causing acomprehensive restructuring of societyat large – breaking old modelsof organisation
  9. 9. The trilemma of network complexitya non-linear world Organisation Social Organisational, social, economic change systems complexity social complexity Economic Ambiguity: the coming age of uncertainty
  10. 10. Our reaction to livingin an ambiguousworld… fearfulness
  11. 11. Fearfulness leads to fundamentalism… alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  12. 12. Fundamentalism of many typesIntolerence… alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  13. 13. alexey-titarenko_city-of-shadows-03 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  14. 14. Me, We – Jung re-wiredfor the 21st Century
  15. 15. I + We = why?What affects us today has a great deal to do with answering this question alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  16. 16. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  17. 17. Ali’s shortest poem“Me We” alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  18. 18. “I” Needs “We” to truly be “I” carl jungalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  19. 19. Me Identity and belonging (community, and social cohesion) is defined by how we Self ? meaningfully connect with the worldSingle Many around us Family Community Other alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  20. 20. Human nature is not like a machineImage: http://www.flickr.com/photos/camil_t/82015664/
  21. 21. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 This is a story about power
  22. 22. Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church, state, government, society, commerce alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  23. 23. Q: did the Catholicchurch seeGutenberg coming? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  24. 24. Gutenbergs little wooden printing press was used as the tool byMartin Luther to overthrow the hegemony of the church in Europeand change the direction of political power
  25. 25. alan moore | www.smlxtralarge.com | media hungary 2011A technological revolution…
  26. 26. Or a social one?alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  27. 27. alan moore | www.smlxtralarge.com | no straight lines introduction 2011HOS
Human Operating System
  28. 28. “Networked communication media is the connective tissue for society”alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  29. 29. Literacy + designing forparticipatory cultures alan moore | www.smlxtralarge.com | hyperisland 2011
  30. 30. Folk culture ?Culture made by the folk by us you and me - participatory alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  31. 31. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 http://www.,lickr.com/photos/nathaninsandiego/2723981272/
Participatory cultureEveryday creativity is no longer either trivial or quaintly authentic, but instead occupies centralstage in discussions of the media industries and their future in the context of digital culture
  32. 32. 2005 YouTube36 hours video every 60 secs of every day Facebook A congregation of 650 million MyspaceDestroyed by News Corp alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  33. 33. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  34. 34. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  35. 35. “The production of shared software is communism” steve balmer alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  36. 36. “ Mutuality is our business strategy” Alan Rusbridger – 2010 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  37. 37. Language enables us to properly describe the world around us, and engage in meaningful action alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  38. 38. Everyone has a voice || The tools of creativity are widelydistributed || It’s easy and cheap to experiment ||Capability counts for more than credentials and titles ||Commitment is voluntary || Power is granted frombelow || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies|| Communities are self defining || Individuals arerichly empowered with information || Just abouteverything is decentralized || Ideas compete on anequal footing || It’s easy for buyers and sellers to findeach other || Resources are free to follow opportunities|| Decisions are peer-based. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  39. 39. http://www.flickr.com/photos/9912988@N02/2696483201 read & write alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  40. 40. An “old-new” culturaleconomy: markets areconversations alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  41. 41. blended
reality
 Blended reality Its not online or offline… alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  42. 42. alan moore | www.smlxtralarge.com | no straight lines introduction 2011People embracewhat theycreateTechnologies of co-operationTechnology does not come out of nowhere it is a humaninvention in the first place and it succeeds or not to the extentthat it meets fundamental human needs
  43. 43. http://www.,lickr.com/photos/an_untrained_eye/1195966967/
 Embedded Sociability alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  44. 44. Innovation Legal Frameworks Business Models Api’sOpen alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  45. 45. Break
  46. 46. New ways of organisingmaking/creating,marketing + economics alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  47. 47. The story of Local Motors reinventing the automotive industry alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  48. 48. http://www.flickr.com/photos/10359714@N03/3056979962 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  49. 49. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011The design problem & challenge
  50. 50. what if… we build the car of your dreams? it was green? we made it in your town? we listened we did it?alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  51. 51. alan moore | www.smlxtralarge.com | no straight lines introduction 2011How do you create the company as a community?
  52. 52. Co-creation and community
  53. 53. Threadless  LocalMotors Competition & Community alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  54. 54. Mutuality is ourbusiness strategy
  55. 55. Deconstructing organisationalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  56. 56. Markets are conversations
  57. 57. A community of practice
  58. 58. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  59. 59. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  60. 60. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  61. 61. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  62. 62. alan moore | www.smlxtralarge.com | assets & access in the intention economy 2011
  63. 63. Lessons alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  64. 64. whole systemsFundamentally changesthe relationship to supplyand demand by rethinkingand redesigning theprocess from conceptionto final production alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  65. 65. knowledgeFundamentally changes the relationship to supply and demandDistributed knowledgenetwork bothHyperlocal & Superglobal alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  66. 66. legal, innovation, communityOpen Source &Creative CommonsIn
one
year
44,000
designs
were
submitted
to
Local
Motors,
and
3600
innovators
have
shared
their
knowledge
and
insights.
 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  67. 67. accelerated innovation with communityIn one year 44,000designs were submittedto Local Motors, and3600 innovators haveshared their knowledgeand insights. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  68. 68. velocity and cost5X faster than traditionalmethodologies, and withmore than 100X lesscapitalFrom $200m developmentcosts to $1.5
 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  69. 69. economics, people, regionsMicro-Factories Locallywhich provide an engagedexperience for customers,money flows into localcommunities, local jobsfor local people.
 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  70. 70. learningC
Constant Feedback loopaka:the learning organization alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  71. 71. summaryThe company: as acommunity, as a mediaplatform. Competitions asrisk mitigation & innovationaccelerator, markets areconversations, mutuality abusiness strategy.
  72. 72. principles 6 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  73. 73. Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate: “new andaugmented description of Earth corrected for the use of navigation”.
  74. 74. The cultural challenge of how we get from here to there philosophy skills process motivation toolsalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  75. 75. [1]Participatory cultures & tools alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  76. 76. [2] Craftmanship The maker of civilisationalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  77. 77. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 [3]Adaptiveness The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.
  78. 78. [4]Ambiguity Learningto deal withan uncertain worldalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  79. 79. Open[5] Innovation Legal frameworks alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  80. 80. [6] Epic:seek epic wins alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  81. 81. No Straight Lines video: http://ht.ly/4HkLp Learn more http://ht.ly/4BF7galan moore | www.smlxtralarge.com | no straight lines introduction 2011
  82. 82. Alan has been described as a charismaticvisionary, who studies the disruptive trends inthe world of innovation and makes them verytangible to his audience. He is recognised as agreat distiller of complex arguments into theirmost salient points, who can take conceptsfrom many sources and find the previouslyhidden relationship between them. He has afirm grasp of the changes which are reshapingour world.With his insight on these interlocking trends;Alan enables companies and organisations todevelop winning ways for how businesses andorganisations can succeed in the early 21stCentury.Alan is currently working on his next projectNo Straight Lines: making sense of our non-linear world. A project that investigates thecomplex and interwoven challenges we facetoday and how we can design innovative waysto solve some of the intractable dilemmas thatnow confront us – publication due 2011.More info about what we do: http://ht.ly/4BFrBInformation on No Straight Lines: http://ht.ly/4BF7g
  83. 83. NO STRAIGHT LINES: making sense of our non-linear world@alansmlxl | www.smlxtralarge.com no straight lines introduction 2011

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