Smlxl - Assets & Access: challenges and opportunities for cultural institutions in a non-linear world

alan moore | www.smlxtralarge.com | camerjam 2011Assets & Access in the cultural sector

the culturalorganisation assets Rolling Exhibitions Permanent collections Archives Lots of stuff in storage Implicit Knowledge: curators alan moore | www.smlxtralarge.com | camerjam 2011

the communities cultural oforganisation interest assets Rolling Exhibitions Public Permanent collections Corporations Archives Universities/ academia Lots of stuff in storage Business Implicit Knowledge: Other museums / cultural curators institutions alan moore | www.smlxtralarge.com | camerjam 2011

the communities motivation cultural oforganisation interest assets Rolling Exhibitions Public Money Permanent collections Corporations Pleasure Archives Universities/ academia Self improvement Lots of stuff in storage Business Status Implicit Knowledge: Other museums / cultural Professional information curators institutions Inter-related alan moore | www.smlxtralarge.com | camerjam 2011

Networked communities of interest org+ values passions needs alan moore | www.smlxtralarge.com | camerjam 2011

Plugging into the network

2001From: Communities Dominate Brands: businessand marketing challenges for the 21st Century -http://ht.ly/4aWBA commerce connectivity culture community alan moore | www.smlxtralarge.com | camerjam 2011

“  Mutuality is our business model”Alan Rusbridger – 2010 alan moore | www.smlxtralarge.com | camerjam 2011

What does mobile mean?alan moore | www.smlxtralarge.com | camerjam 2011

The challenges of networked mobile world means we need to reframe some things andunderstand some others as a new form of literacy…. From linear (simple) to non-linear (complex) – this image is of the bible visualised with inter-relationships and connections

Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011

Literacy alan moore | www.smlxtralarge.com | camerjam 2011

Curationalan moore | www.smlxtralarge.com | camerjam 2011

curation = context = meaning academic & critical recognition bums on seats ticket receipts alan moore | www.smlxtralarge.com | camerjam 2011

Butwe need to understandsome other literacy’s… alan moore | www.smlxtralarge.com | camerjam 2011

collaborative & participatory cultures / tools alan moore | www.smlxtralarge.com | camerjam 2011

Blended reality: there is no online or offlineParticipatory cultures alan moore | www.smlxtralarge.com | camerjam 2011

Embedded sociability alan moore | www.smlxtralarge.com | camerjam 2011

alan moore | www.smlxtralarge.com | camerjam 2011Mass customisation

alan moore | www.smlxtralarge.com | camerjam 2011it’s a design problem

Design for the intentioneconomy alan moore | www.smlxtralarge.com | camerjam 2011

The link economy:create a bundles of products and servicesData driven:Amazon data architecture – recommendationengine, Apple genius and iTunes, personalisation alan moore | www.smlxtralarge.com | camerjam 2011

Design for participation alan moore | www.smlxtralarge.com | camerjam 2011

alan moore | www.smlxtralarge.com | camerjam 2011

Links to buy, to do, to connect are missing!! alan moore | www.smlxtralarge.com | camerjam 2011

340 curators from institutions around the world Over 10,000 messages were exchanged between museums and members of the public But was it really creating an asset, or was it a marketing tactic?alan moore | www.smlxtralarge.com | camerjam 2011

Design for service alan moore | www.smlxtralarge.com | camerjam 2011

‘digital curator’the expertise of heritage institutions is avalue proposition used to generate income.customer groups for digital curator areconsumers, academics researchers, businessprofessionals. alan moore | www.smlxtralarge.com | camerjam 2011

‘digital curator’digital services centred on the collection materials.‘reﬁned’ metadata, like specialist backgroundinformation on a collection, or digital teachingpackages.Archives offering courses to archive researchers,including novices. alan moore | www.smlxtralarge.com | camerjam 2011

Tate Britain online courses £20 on artists’techniques andmethods (www.tate.org.uk/learnonline). alan moore | www.smlxtralarge.com | camerjam 2011

Archives: traditional view Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 alan moore | www.smlxtralarge.com | camerjam 2011

Archives as a platformArchives offering courses/services to archive researchers, & other communities ofinterest. Note cultural org now a platform creating new access around its assets Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 alan moore | www.smlxtralarge.com | camerjam 2011

Design for economiesof scope alan moore | www.smlxtralarge.com | camerjam 2011

alan moore | www.smlxtralarge.com | camerjam 2011

Design forcustomisation alan moore | www.smlxtralarge.com | camerjam 2011

Bespoke customizationalan moore | www.smlxtralarge.com | camerjam 2011

Qustodian innovating with communitiesof passion, with data, with technology,& revenue models – Exhibit [a] AtleticoMadrid. http://uk.qustodian.com/alan moore | www.smlxtralarge.com | camerjam 2011

alan moore | www.smlxtralarge.com | camerjam 2011Augmenting reality, augmenting experience, navigation– revenue?

alan moore | www.smlxtralarge.com | camerjam 2011 Healthy takeaways

Appitus,“’nuff said, don’t catch it!” alan moore | www.smlxtralarge.com | camerjam 2011

• Embedded Mobility is a commercial / cultural strategy not a marketing tactic• Design with the 4C’s – without commerce you could be wasting a great deal of energy• Design for eco-systems + platforms + mutuality• Design for communities of interest and service based models• Design for participation• Design for value creation• Design with data and linked economics• Design for mass customisation• Design with time frames in mind alan moore | www.smlxtralarge.com | camerjam 2011

Alan is a charismatic visionary who studies the disruptive trends in the world of innovation andmakes them very tangible to his audience. He is recognised as a great distiller of complexarguments into their most salient points, who can take concepts from many sources and find thepreviously hidden relationship between them. He has a firm grasp of the changes which arereshaping our world. With his insight on the interlocking trends of; media, culture(s), societycommunication and commerce, Alan enables companies to develop winning strategies for howbusinesses and organisations can succeed in the early 21st Century.Alan is currently working on his next project No Straight Lines: making sense of our non-linearworld. A project that investigates the complex and interwoven relationship between: people,identity, society, communications technology, and commerce and explores how we can designinnovative ways to solve some of the intractable dilemmas we face – publication due 2011.More info about what we do: http://ht.ly/4aUe6 alan moore | www.smlxtralarge.com | camerjam 2011

NO STRAIGHT LINES: making sense of our non-linear world@alansmlxl | www.smlxtralarge.com alan moore | www.smlxtralarge.com | camerjam 2011

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Smlxl - Assets & Access: challenges and opportunities for cultural institutions in a non-linear world

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