alan moore | www.smlxtralarge.com | camerjam 2011Assets             & Access                    in the cultural sector
the  culturalorganisation   assets  Rolling Exhibitions Permanent collections        Archives Lots of stuff in storage  Im...
the      communities  cultural        oforganisation   interest   assets  Rolling Exhibitions                         Publ...
the      communities                                               motivation  cultural        oforganisation   interest  ...
Networked communities of interest                              org+                             values                    ...
Plugging into the        network
2001From: Communities Dominate Brands: businessand marketing challenges for the 21st Century -http://ht.ly/4aWBA          ...
“
 Mutuality is our business model”Alan Rusbridger –                                      2010             alan moore | ww...
What does mobile mean?alan moore | www.smlxtralarge.com | camerjam 2011
The challenges of networked mobile world means we need to reframe some things andunderstand some others as a new form of l...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Eco-systems         Platforms  Communities of interest Developing relationships       Ecologies      PersonalisationCreati...
Literacy           alan moore | www.smlxtralarge.com | camerjam 2011
Curationalan moore | www.smlxtralarge.com | camerjam 2011
curation = context = meaning  academic & critical recognition         bums on seats         ticket receipts       alan moo...
Butwe need to understandsome other literacy’s…   alan moore | www.smlxtralarge.com | camerjam 2011
collaborative               &                   participatory        cultures / tools      alan moore | www.smlxtralarge.c...
Blended reality:     there is no       online      or offlineParticipatory cultures           alan moore | www.smlxtralarg...
Embedded sociability      alan moore | www.smlxtralarge.com | camerjam 2011
alan moore | www.smlxtralarge.com | camerjam 2011Mass customisation
alan moore | www.smlxtralarge.com | camerjam 2011it’s a design problem
Design for the intentioneconomy      alan moore | www.smlxtralarge.com | camerjam 2011
The link economy:create a bundles of products and servicesData driven:Amazon data architecture – recommendationengine, App...
Design for participation      alan moore | www.smlxtralarge.com | camerjam 2011
alan moore | www.smlxtralarge.com | camerjam 2011
Links to buy, to do, to connect are missing!!                          alan moore | www.smlxtralarge.com | camerjam 2011
340 curators from                                           institutions around the                                       ...
Design for service      alan moore | www.smlxtralarge.com | camerjam 2011
‘digital curator’the   expertise of heritage institutions is avalue proposition used to generate income.customer groups fo...
‘digital curator’digital services centred on the collection materials.‘refined’ metadata, like specialist backgroundinforma...
Tate Britain online courses £20 on artists’techniques andmethods (www.tate.org.uk/learnonline).                alan moore ...
Archives: traditional view      Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Fo...
Archives as a platformArchives offering courses/services to archive researchers, & other communities ofinterest. Note cult...
Design for economiesof scope     alan moore | www.smlxtralarge.com | camerjam 2011
alan moore | www.smlxtralarge.com | camerjam 2011
Design forcustomisation     alan moore | www.smlxtralarge.com | camerjam 2011
Bespoke customizationalan moore | www.smlxtralarge.com | camerjam 2011
Qustodian innovating with communitiesof passion, with data, with technology,& revenue models – Exhibit [a] AtleticoMadrid....
alan moore | www.smlxtralarge.com | camerjam 2011Augmenting reality, augmenting experience, navigation– revenue?
alan moore | www.smlxtralarge.com | camerjam 2011                        Healthy takeaways
Appitus,“’nuff said, don’t catch it!”       alan moore | www.smlxtralarge.com | camerjam 2011
•  Embedded Mobility is a commercial / cultural strategy not a marketing   tactic•  Design with the 4C’s – without commerc...
Alan is a charismatic visionary who studies the disruptive trends in the world of innovation andmakes them very tangible t...
NO                          STRAIGHT                            LINES: making sense of our non-linear world@alansmlxl | ww...
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Smlxl - Assets & Access: challenges and opportunities for cultural institutions in a non-linear world

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A presentation on the challenges and opportunities for cultural institutions. I argue by reframing what an institution is and how that can be defined as a series of assets plays an important role in enabling cultural institutions to thrive in a non-linear world. I argue we need a new form of literacy to help us do that. #camerjam #mobilecultures

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Smlxl - Assets & Access: challenges and opportunities for cultural institutions in a non-linear world

  1. 1. alan moore | www.smlxtralarge.com | camerjam 2011Assets & Access in the cultural sector
  2. 2. the culturalorganisation assets Rolling Exhibitions Permanent collections Archives Lots of stuff in storage Implicit Knowledge: curators alan moore | www.smlxtralarge.com | camerjam 2011
  3. 3. the communities cultural oforganisation interest assets Rolling Exhibitions Public Permanent collections Corporations Archives Universities/ academia Lots of stuff in storage Business Implicit Knowledge: Other museums / cultural curators institutions alan moore | www.smlxtralarge.com | camerjam 2011
  4. 4. the communities motivation cultural oforganisation interest assets Rolling Exhibitions Public Money Permanent collections Corporations Pleasure Archives Universities/ academia Self improvement Lots of stuff in storage Business Status Implicit Knowledge: Other museums / cultural Professional information curators institutions Inter-related alan moore | www.smlxtralarge.com | camerjam 2011
  5. 5. Networked communities of interest org+ values passions needs alan moore | www.smlxtralarge.com | camerjam 2011
  6. 6. Plugging into the network
  7. 7. 2001From: Communities Dominate Brands: businessand marketing challenges for the 21st Century -http://ht.ly/4aWBA commerce connectivity culture community alan moore | www.smlxtralarge.com | camerjam 2011
  8. 8. “
 Mutuality is our business model”Alan Rusbridger – 2010 alan moore | www.smlxtralarge.com | camerjam 2011
  9. 9. What does mobile mean?alan moore | www.smlxtralarge.com | camerjam 2011
  10. 10. The challenges of networked mobile world means we need to reframe some things andunderstand some others as a new form of literacy…. From linear (simple) to non-linear (complex) – this image is of the bible visualised with inter-relationships and connections
  11. 11. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  12. 12. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  13. 13. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  14. 14. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  15. 15. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  16. 16. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  17. 17. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  18. 18. Eco-systems Platforms Communities of interest Developing relationships Ecologies PersonalisationCreating deeper engagement Data = commercial success alan moore | www.smlxtralarge.com | camerjam 2011
  19. 19. Literacy alan moore | www.smlxtralarge.com | camerjam 2011
  20. 20. Curationalan moore | www.smlxtralarge.com | camerjam 2011
  21. 21. curation = context = meaning academic & critical recognition bums on seats ticket receipts alan moore | www.smlxtralarge.com | camerjam 2011
  22. 22. Butwe need to understandsome other literacy’s… alan moore | www.smlxtralarge.com | camerjam 2011
  23. 23. collaborative & participatory cultures / tools alan moore | www.smlxtralarge.com | camerjam 2011
  24. 24. Blended reality: there is no online or offlineParticipatory cultures alan moore | www.smlxtralarge.com | camerjam 2011
  25. 25. Embedded sociability alan moore | www.smlxtralarge.com | camerjam 2011
  26. 26. alan moore | www.smlxtralarge.com | camerjam 2011Mass customisation
  27. 27. alan moore | www.smlxtralarge.com | camerjam 2011it’s a design problem
  28. 28. Design for the intentioneconomy alan moore | www.smlxtralarge.com | camerjam 2011
  29. 29. The link economy:create a bundles of products and servicesData driven:Amazon data architecture – recommendationengine, Apple genius and iTunes, personalisation alan moore | www.smlxtralarge.com | camerjam 2011
  30. 30. Design for participation alan moore | www.smlxtralarge.com | camerjam 2011
  31. 31. alan moore | www.smlxtralarge.com | camerjam 2011
  32. 32. Links to buy, to do, to connect are missing!! alan moore | www.smlxtralarge.com | camerjam 2011
  33. 33. 340 curators from institutions around the world Over 10,000 messages were exchanged between museums and members of the public But was it really creating an asset, or was it a marketing tactic?alan moore | www.smlxtralarge.com | camerjam 2011
  34. 34. Design for service alan moore | www.smlxtralarge.com | camerjam 2011
  35. 35. ‘digital curator’the expertise of heritage institutions is avalue proposition used to generate income.customer groups for digital curator areconsumers, academics researchers, businessprofessionals. alan moore | www.smlxtralarge.com | camerjam 2011
  36. 36. ‘digital curator’digital services centred on the collection materials.‘refined’ metadata, like specialist backgroundinformation on a collection, or digital teachingpackages.Archives offering courses to archive researchers,including novices. alan moore | www.smlxtralarge.com | camerjam 2011
  37. 37. Tate Britain online courses £20 on artists’techniques andmethods (www.tate.org.uk/learnonline). alan moore | www.smlxtralarge.com | camerjam 2011
  38. 38. Archives: traditional view Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 alan moore | www.smlxtralarge.com | camerjam 2011
  39. 39. Archives as a platformArchives offering courses/services to archive researchers, & other communities ofinterest. Note cultural org now a platform creating new access around its assets Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 alan moore | www.smlxtralarge.com | camerjam 2011
  40. 40. Design for economiesof scope alan moore | www.smlxtralarge.com | camerjam 2011
  41. 41. alan moore | www.smlxtralarge.com | camerjam 2011
  42. 42. Design forcustomisation alan moore | www.smlxtralarge.com | camerjam 2011
  43. 43. Bespoke customizationalan moore | www.smlxtralarge.com | camerjam 2011
  44. 44. Qustodian innovating with communitiesof passion, with data, with technology,& revenue models – Exhibit [a] AtleticoMadrid. http://uk.qustodian.com/alan moore | www.smlxtralarge.com | camerjam 2011
  45. 45. alan moore | www.smlxtralarge.com | camerjam 2011Augmenting reality, augmenting experience, navigation– revenue?
  46. 46. alan moore | www.smlxtralarge.com | camerjam 2011 Healthy takeaways
  47. 47. Appitus,“’nuff said, don’t catch it!” alan moore | www.smlxtralarge.com | camerjam 2011
  48. 48. •  Embedded Mobility is a commercial / cultural strategy not a marketing tactic•  Design with the 4C’s – without commerce you could be wasting a great deal of energy•  Design for eco-systems + platforms + mutuality•  Design for communities of interest and service based models•  Design for participation•  Design for value creation•  Design with data and linked economics•  Design for mass customisation•  Design with time frames in mind alan moore | www.smlxtralarge.com | camerjam 2011
  49. 49. Alan is a charismatic visionary who studies the disruptive trends in the world of innovation andmakes them very tangible to his audience. He is recognised as a great distiller of complexarguments into their most salient points, who can take concepts from many sources and find thepreviously hidden relationship between them. He has a firm grasp of the changes which arereshaping our world. With his insight on the interlocking trends of; media, culture(s), societycommunication and commerce, Alan enables companies to develop winning strategies for howbusinesses and organisations can succeed in the early 21st Century.Alan is currently working on his next project No Straight Lines: making sense of our non-linearworld. A project that investigates the complex and interwoven relationship between: people,identity, society, communications technology, and commerce and explores how we can designinnovative ways to solve some of the intractable dilemmas we face – publication due 2011.More info about what we do: http://ht.ly/4aUe6 alan moore | www.smlxtralarge.com | camerjam 2011
  50. 50. NO STRAIGHT LINES: making sense of our non-linear world@alansmlxl | www.smlxtralarge.com alan moore | www.smlxtralarge.com | camerjam 2011
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