@alansmlxl
“The real voyage of discovery is not to seeknew landscapes but... to look upon theworld with fresh eyes.” marcel proust
Faultlinesalan moore | www.smlxtralarge.com | no straight lines introduction 2011
As as a new economy          takes hold, as a consequence of the old          one faltering, itunleashes a powerful set of...
Between newindustries andmature ones      alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Between modernorganisationsand firms thatstay attached tothe old ways     alan moore | www.smlxtralarge.com | no straight ...
In capabilities between those trained toparticipate in the new technologies and thosewhose skills become increasingly obso...
Structurally between thriving newindustries and the old regulatorysystem    alan moore | www.smlxtralarge.com | no straigh...
the life and death of eco-systems               the emergence of a new system                       trailblazers          ...
The trilemma of       network complexitya non-linear world      Organisation                                Social        ...
This non-linearity is causing acomprehensive restructuring of societyat large – breaking old modelsof organisation
From (simple) linear toalan moore | www.smlxtralarge.com | no straight lines introduction 2011
The bible visualised with all the inter-relationships   it contains – a metaphor for the coming age                   of u...
Lets examine some ofthe forces that arecreating this trilemma
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011Migration of economic power
A
society
that
does
not
recognise
the
morality
of
‘enough’
will
                 see
excesses
rise
which
verge
on
the
obsc...
“Big firms have allowed themselves to be seen asdetached from society”andrew witty, glaxosmithkline          alan moore | ...
“You judge a modern society, not by what it         consumes but – by what             it throws away”                    ...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011A more unfair world
The hungry spirit     alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011Increasingly secular society swapping thewings of a...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alexey-titarenko_city-of-shadows-03                                      Noisy ghosts in                               in ...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
We are programmed to live a very limited life in the modern age        alan moore | www.smlxtralarge.com | no straight lin...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011“What we are encountering is a panicky, an almost h...
The most prescribed         drug in the world is         for depressionalan moore | www.smlxtralarge.com | no straight lin...
Our reaction to livingin an ambiguousworld… fearfulness
Fearfulness leads to fundamentalism…        alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Fundamentalism of many typesIntolerence…     alan moore | www.smlxtralarge.com | no straight lines introduction 2011
… of many types     alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Our industrial world has                                            deconstructed humanity                                ...
Humanity is in the A&Ealan moore | www.smlxtralarge.com | no straight lines introduction 2011
5min discussion:What do we think about;identity, communication,community?
Me, We – Jung re-wiredfor the 21st Century
I + We = why?What affects us today has a great deal to do with            answering this question alan moore | www.smlxtra...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Ali’s shortest poem“Me We”    alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“I”                           Needs                           “We”                         to truly be                    ...
Me                        Identity and belonging (community, and                                              social cohes...
“Happiness is only realwhen it is shared”   alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Human nature is not like a machineImage: http://www.flickr.com/photos/camil_t/82015664/
Coordination                                               Vs.                                           Cooperationalan m...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011        This is a story about                   power
Access to, and, the (RE)distribution of knowledge allows  us to renegotiate the relationships of power; church,          s...
Q: did the Catholicchurch seeGutenberg coming?     alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Gutenbergs little wooden printing press was used as the tool byMartin Luther to overthrow the hegemony of the church in Eu...
alan moore | www.smlxtralarge.com | media hungary 2011A technological revolution…
Or a social one?alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Trust networks challengeoutmoded models oforganisation & control  alan moore | www.smlxtralarge.com | no straight lines in...
http://www.flickr.com/photos/16230215@N08/4066005402Institutional failure, people are gettingwhat they need from each othe...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011HOS
Human                           Operating      ...
“Networked                                                              communication                                     ...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
From Nick Jenkel: we create                                                   }                                 }      Ada...
We seek a return tothe spirit of theEnlightenment but onterms appropriate toour own age         alan moore | www.smlxtrala...
Short intermission     alan moore | www.smlxtralarge.com | hyperisland 2011
Designing forparticipatory cultures      alan moore | www.smlxtralarge.com | hyperisland 2011
Folk culture ?Culture made by the folk by us you and me - participatory    alan moore | www.smlxtralarge.com | no straight...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011                                                   ...
2005                        YouTube36 hours video every 60 secs of every day                      Facebook       A congreg...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
“Precedents for conceivingpolitical change. 18 th CenturyFrance, it was the languageused by pamphleteers, andjournalists a...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Craigslist                                                                                                                ...
Newspapers                                                        did not                                                 ...
“The production of shared software         is communism”          steve balmer  alan moore | www.smlxtralarge.com | no str...
“ Mutuality is our business strategy” Alan Rusbridger –                                           2010        alan moore |...
Language enables us to properly describe the world around us,             and engage in meaningful action        alan moor...
Everyone has a voice || The tools of creativity are widelydistributed || It’s easy and cheap to experiment ||Capability co...
http://www.flickr.com/photos/9912988@N02/2696483201                                                                        ...
The new media landscape is liquid                                                       and linkedalan moore | www.smlxtra...
Interconnected business models    alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Ubiquity = Everywhere   alan moore | www.smlxtralarge.com | no straight lines introduction 2011
An “old-new” culturaleconomy: markets areconversations     alan moore | www.smlxtralarge.com | no straight lines introduct...
“20th Century economics mistakenlyassumed that market transactions arean ideal and even default model forhuman interaction...
Communities of interest & theeconomics of sharing                                    org+                                 ...
Business foundations                                      commerce            connectivity                                ...
Markets are conversations                                     participatory            consensual                         ...
blended
reality
                                  Blended reality                                                  Its not...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011People embracewhat theycreateTechnologies of co-ope...
http://www.Hlickr.com/photos/an_untrained_eye/1195966967/
                                                             Emb...
Innovation                                                               Legal                                            ...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Deconstructing organisationalan moore | www.smlxtralarge.com | no straight lines introduction 2011
creative commons                               + open sourceNine Inch Nails release their   latest album under a    Creati...
5 min discussion:Take an organisation:use 2 alternative descriptionsthat describe it in very differentways – how does that...
Break        alan moore | www.smlxtralarge.com | hyperisland 2011
Disruption does not askpermission   alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Nokia will neverrelease atouch-screenphone!  alan moore | www.smlxtralarge.com | no straight lines introduction 2011
So somebodyelse did…  alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Apple’s market cap is the3rd largest in the world.Nokia had 40% marketshare and makes $1bnApple has 3% and makes$1bn    al...
Lets talk aboutAndroid…
… Android couldearn Google $10bnper year –Eric Schmidt
You no longer need to rent someone else’s audience
Booz & company estimates that by 2015 the $ volume of physicalgoods sold through social media should rise six fold to $30b...
Refined data the black gold of the21st CenturyAlex Pentland, director of MIT’s Human DynamicsLaboratory, “Using location da...
Recommendation engine, usage based,            data fed    alan moore | www.smlxtralarge.com | innovation & the mobile soc...
Be realistic imaginethe impossible thencreate it!   alan moore | www.smlxtralarge.com | no straight lines introduction 2011
The story of Local Motors reinventing the automotive industry       alan moore | www.smlxtralarge.com | no straight lines ...
http://www.flickr.com/photos/naum/1639496461/                                                sxsw | 2010 | alan mooreRequi...
http://www.flickr.com/photos/10359714@N03/3056979962                       alan moore | www.smlxtralarge.com | no straight...
what if…     we build the car of your             dreams?                   it was green?     we made it in your town?    ...
it’s a design problem  alan moore | www.smlxtralarge.com | hyperisland 2011
Threadless                               LocalMotors        Competition &         Community        alan moore | www.smlxtr...
A community of practice
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Lessons          alan moore | www.smlxtralarge.com | no straight lines introduction 2011
whole systemsFundamentally changesthe relationship to supplyand demand by rethinkingand redesigning theprocess from concep...
knowledgeFundamentally changes the relationship to supply and demandDistributed knowledgenetwork bothHyperlocal & Superglo...
legal, innovation, communityOpen Source                                 &Creative CommonsIn
one
year
44,000
designs
were
s...
accelerated innovation with communityIn one year 44,000designs were submittedto Local Motors, and3600 innovators haveshare...
velocity and cost5X faster than traditionalmethodologies, and withmore than 100X lesscapitalFrom $200m developmentcosts to...
economics, people, regionsMicro-Factories Locallywhich provide an engagedexperience for customers,money flows into localco...
learningC
Constant Feedback loopaka:the learning organization           alan moore | www.smlxtralarge.com | no straight li...
summaryThe company: as acommunity, as a mediaplatform. Competitions asrisk mitigation & innovationaccelerator, markets are...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011
If we are entering a social and/ortechnological revolution: Whatchallenges will your clients faceand what questions do you...
principles                           6  alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Nova et Aucta Orbis Terrae Descriptio ad Usum            Navigatium Emendate:    new and augmented description of Earth co...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011                                          The cultu...
[1]Participatory cultures        & tools alan moore | www.smlxtralarge.com | no straight lines introduction 2011
[2]    Craftmanship            The maker of             civilisationalan moore | www.smlxtralarge.com | no straight lines ...
alan moore | www.smlxtralarge.com | no straight lines introduction 2011     [3]Adaptiveness                               ...
[4]Ambiguity Learningto deal withan uncertain   worldalan moore | www.smlxtralarge.com | no straight lines introduction 2011
Open[5]                                                       Innovation                                                  ...
[6] Epic:seek epic wins    alan moore | www.smlxtralarge.com | no straight lines introduction 2011
Personal reflectionHow would these principlesdirect your actions, as a meansto live by?
No Straight Lines video:                   http://ht.ly/4HkLp                        Learn more                     http:/...
Alan has been described as a charismaticvisionary, who studies the disruptive trends inthe world of innovation and makes t...
@alansmlxl
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
No straight lines: an introduction
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No straight lines: an introduction

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An introduction to the project "No Straight Lines" in which the argument is made that we have reached the nadir of the adaptive range of an industrialised world, in fact we are now faced with a trilemma of social, organisational and economic complexity, tensions and questions. And therefore face a design problem. No Straight Lines presents a new logic and inspiring plea for a more human centric world that describes an entirely new way for true social, economic and organisational innovation to happen.

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No straight lines: an introduction

  1. 1. @alansmlxl
  2. 2. “The real voyage of discovery is not to seeknew landscapes but... to look upon theworld with fresh eyes.” marcel proust
  3. 3. Faultlinesalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  4. 4. As as a new economy takes hold, as a consequence of the old one faltering, itunleashes a powerful set of forces that cleave the fabric of the economy along fault lines. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  5. 5. Between newindustries andmature ones alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  6. 6. Between modernorganisationsand firms thatstay attached tothe old ways alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  7. 7. In capabilities between those trained toparticipate in the new technologies and thosewhose skills become increasingly obsolete alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  8. 8. Structurally between thriving newindustries and the old regulatorysystem alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  9. 9. the life and death of eco-systems the emergence of a new system trailblazers collapse of system hospicing of old system
  10. 10. The trilemma of network complexitya non-linear world Organisation Social Organisational, social, economic change systems complexity social complexity Economic Ambiguity: the coming age of uncertainty
  11. 11. This non-linearity is causing acomprehensive restructuring of societyat large – breaking old modelsof organisation
  12. 12. From (simple) linear toalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  13. 13. The bible visualised with all the inter-relationships it contains – a metaphor for the coming age of uncertaintyWTF!? to (chaotic) non-linear alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  14. 14. Lets examine some ofthe forces that arecreating this trilemma
  15. 15. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  16. 16. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Migration of economic power
  17. 17. A
society
that
does
not
recognise
the
morality
of
‘enough’
will
 see
excesses
rise
which
verge
on
the
obscene
 Capitalists,
are
capitalisms
worst
enemy
‐
and
particularly
the
 market
fundamentalist
tendency
which
has
been
in
the
 ascendant
for
the
last
20
years.
 A society that does not recognise the morality of ‘enough’ will see excesses rise which verge on the obscene…http://placebokatz.tumblr.com/page/338 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  18. 18. “Big firms have allowed themselves to be seen asdetached from society”andrew witty, glaxosmithkline alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  19. 19. “You judge a modern society, not by what it consumes but – by what it throws away” zygmunt bauman alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  20. 20. alan moore | www.smlxtralarge.com | no straight lines introduction 2011A more unfair world
  21. 21. The hungry spirit alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  22. 22. alan moore | www.smlxtralarge.com | no straight lines introduction 2011Increasingly secular society swapping thewings of angels in a church…
  23. 23. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  24. 24. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  25. 25. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  26. 26. alexey-titarenko_city-of-shadows-03 Noisy ghosts in in contrast, nowadays, a great many phobias and the machine depressions are linked to fearfulness of how to be in the called life world and whether one is acceptable or not. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  27. 27. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  28. 28. We are programmed to live a very limited life in the modern age alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  29. 29. alan moore | www.smlxtralarge.com | no straight lines introduction 2011“What we are encountering is a panicky, an almost hysterical attempt toescape from the deadly anonymity of modern life… and the prime cause isnot vanity… but the craving of people who feel their personality sinkinglower and lower in the whirl of indistinguishable atoms to be lost in amass civilisation”.
  30. 30. The most prescribed drug in the world is for depressionalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  31. 31. Our reaction to livingin an ambiguousworld… fearfulness
  32. 32. Fearfulness leads to fundamentalism… alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  33. 33. Fundamentalism of many typesIntolerence… alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  34. 34. … of many types alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  35. 35. Our industrial world has deconstructed humanity almost to the point of deconstructionalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  36. 36. Humanity is in the A&Ealan moore | www.smlxtralarge.com | no straight lines introduction 2011
  37. 37. 5min discussion:What do we think about;identity, communication,community?
  38. 38. Me, We – Jung re-wiredfor the 21st Century
  39. 39. I + We = why?What affects us today has a great deal to do with answering this question alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  40. 40. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  41. 41. Ali’s shortest poem“Me We” alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  42. 42. “I” Needs “We” to truly be “I” carl jungalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  43. 43. Me Identity and belonging (community, and social cohesion) is defined by how we Self ? meaningfully connect with the worldSingle Many around us Family Community Other alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  44. 44. “Happiness is only realwhen it is shared” alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  45. 45. Human nature is not like a machineImage: http://www.flickr.com/photos/camil_t/82015664/
  46. 46. Coordination Vs. Cooperationalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  47. 47. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 This is a story about power
  48. 48. Access to, and, the (RE)distribution of knowledge allows us to renegotiate the relationships of power; church, state, government, society, commerce alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  49. 49. Q: did the Catholicchurch seeGutenberg coming? alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  50. 50. Gutenbergs little wooden printing press was used as the tool byMartin Luther to overthrow the hegemony of the church in Europeand change the direction of political power alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  51. 51. alan moore | www.smlxtralarge.com | media hungary 2011A technological revolution…
  52. 52. Or a social one?alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  53. 53. Trust networks challengeoutmoded models oforganisation & control alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  54. 54. http://www.flickr.com/photos/16230215@N08/4066005402Institutional failure, people are gettingwhat they need from each other alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  55. 55. alan moore | www.smlxtralarge.com | no straight lines introduction 2011HOS
Human Operating System
  56. 56. “Networked communication media is the connective tissue for society”alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  57. 57. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  58. 58. From Nick Jenkel: we create } } Adaptability Speed Ingenuity meme } } Scale } Justice Vision Compassion } Independence Citizenship
  59. 59. We seek a return tothe spirit of theEnlightenment but onterms appropriate toour own age alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  60. 60. Short intermission alan moore | www.smlxtralarge.com | hyperisland 2011
  61. 61. Designing forparticipatory cultures alan moore | www.smlxtralarge.com | hyperisland 2011
  62. 62. Folk culture ?Culture made by the folk by us you and me - participatory alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  63. 63. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  64. 64. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 http://www.Hlickr.com/photos/nathaninsandiego/2723981272/
Participatory cultureEveryday creativity is no longer either trivial or quaintly authentic, but instead occupies centralstage in discussions of the media industries and their future in the context of digital culture
  65. 65. 2005 YouTube36 hours video every 60 secs of every day Facebook A congregation of 650 million MyspaceDestroyed by News Corp alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  66. 66. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  67. 67. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  68. 68. “Precedents for conceivingpolitical change. 18 th CenturyFrance, it was the languageused by pamphleteers, andjournalists as the rhetoric ofpublic action”. tony judt, ill fares the land alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  69. 69. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  70. 70. Craigslist and the “paid for” classified adhttp://www.flickr.com/photos/49014237@N00/1910384749 market alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  71. 71. Newspapers did not understand the language of a non- linear worldalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  72. 72. “The production of shared software is communism” steve balmer alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  73. 73. “ Mutuality is our business strategy” Alan Rusbridger – 2010 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  74. 74. Language enables us to properly describe the world around us, and engage in meaningful action alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  75. 75. Everyone has a voice || The tools of creativity are widelydistributed || It’s easy and cheap to experiment ||Capability counts for more than credentials and titles ||Commitment is voluntary || Power is granted frombelow || Authority is fluid and contingent on value-added || The only hierarchies are “natural” hierarchies|| Communities are self defining || Individuals arerichly empowered with information || Just abouteverything is decentralized || Ideas compete on anequal footing || It’s easy for buyers and sellers to findeach other || Resources are free to follow opportunities|| Decisions are peer-based. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  76. 76. http://www.flickr.com/photos/9912988@N02/2696483201 read & write alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  77. 77. The new media landscape is liquid and linkedalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  78. 78. Interconnected business models alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  79. 79. Ubiquity = Everywhere alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  80. 80. An “old-new” culturaleconomy: markets areconversations alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  81. 81. “20th Century economics mistakenlyassumed that market transactions arean ideal and even default model forhuman interactions. But some kinds ofvalue can’t be created by markets, onlyby a set of shared and mutuallycoordinating assumptions – cultural”.clay shirkey alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  82. 82. Communities of interest & theeconomics of sharing org+ values passions needs alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  83. 83. Business foundations commerce connectivity culture community alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  84. 84. Markets are conversations participatory consensual deliberative associative alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  85. 85. blended
reality
 Blended reality Its not online or offline… alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  86. 86. alan moore | www.smlxtralarge.com | no straight lines introduction 2011People embracewhat theycreateTechnologies of co-operationTechnology does not come out of nowhere it is a humaninvention in the first place and it succeeds or not to the extentthat it meets fundamental human needs
  87. 87. http://www.Hlickr.com/photos/an_untrained_eye/1195966967/
 Embedded Sociability alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  88. 88. Innovation Legal Frameworks Business modelsOpen alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  89. 89. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  90. 90. Deconstructing organisationalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  91. 91. creative commons + open sourceNine Inch Nails release their latest album under a Creative Commons License + Linux and Apache operating softwareUse creative commons and open source frameworks alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  92. 92. 5 min discussion:Take an organisation:use 2 alternative descriptionsthat describe it in very differentways – how does that languagechange the way you think itacts?
  93. 93. Break alan moore | www.smlxtralarge.com | hyperisland 2011
  94. 94. Disruption does not askpermission alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  95. 95. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  96. 96. Nokia will neverrelease atouch-screenphone! alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  97. 97. So somebodyelse did… alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  98. 98. Apple’s market cap is the3rd largest in the world.Nokia had 40% marketshare and makes $1bnApple has 3% and makes$1bn alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  99. 99. Lets talk aboutAndroid…
  100. 100. … Android couldearn Google $10bnper year –Eric Schmidt
  101. 101. You no longer need to rent someone else’s audience
  102. 102. Booz & company estimates that by 2015 the $ volume of physicalgoods sold through social media should rise six fold to $30bn from$5bn this year – and sales of services through social media areequally promising
  103. 103. Refined data the black gold of the21st CenturyAlex Pentland, director of MIT’s Human DynamicsLaboratory, “Using location data, I can say a lot about themusic you like... for example, your financial risks.” alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
  104. 104. Recommendation engine, usage based, data fed alan moore | www.smlxtralarge.com | innovation & the mobile society 2011
  105. 105. Be realistic imaginethe impossible thencreate it! alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  106. 106. The story of Local Motors reinventing the automotive industry alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  107. 107. http://www.flickr.com/photos/naum/1639496461/ sxsw | 2010 | alan mooreRequiem for Detroit
  108. 108. http://www.flickr.com/photos/10359714@N03/3056979962 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  109. 109. what if… we build the car of your dreams? it was green? we made it in your town? we listened we did it?alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  110. 110. it’s a design problem alan moore | www.smlxtralarge.com | hyperisland 2011
  111. 111. Threadless  LocalMotors Competition & Community alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  112. 112. A community of practice
  113. 113. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  114. 114. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  115. 115. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  116. 116. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  117. 117. Lessons alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  118. 118. whole systemsFundamentally changesthe relationship to supplyand demand by rethinkingand redesigning theprocess from conceptionto final production alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  119. 119. knowledgeFundamentally changes the relationship to supply and demandDistributed knowledgenetwork bothHyperlocal & Superglobal alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  120. 120. legal, innovation, communityOpen Source &Creative CommonsIn
one
year
44,000
designs
were
submitted
to
Local
Motors,
and
3600
innovators
have
shared
their
knowledge
and
insights.
 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  121. 121. accelerated innovation with communityIn one year 44,000designs were submittedto Local Motors, and3600 innovators haveshared their knowledgeand insights. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  122. 122. velocity and cost5X faster than traditionalmethodologies, and withmore than 100X lesscapitalFrom $200m developmentcosts to $1.5
 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  123. 123. economics, people, regionsMicro-Factories Locallywhich provide an engagedexperience for customers,money flows into localcommunities, local jobsfor local people.
 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  124. 124. learningC
Constant Feedback loopaka:the learning organization alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  125. 125. summaryThe company: as acommunity, as a mediaplatform. Competitions asrisk mitigation & innovationaccelerator, markets areconversations, mutuality abusiness strategy.
  126. 126. alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  127. 127. If we are entering a social and/ortechnological revolution: Whatchallenges will your clients faceand what questions do you need toask in order to start addressingthose challenges today?
  128. 128. principles 6 alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  129. 129. Nova et Aucta Orbis Terrae Descriptio ad Usum Navigatium Emendate: new and augmented description of Earth corrected for the use of navigation
  130. 130. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 The cultural challenge of how we get from here to there philosophy skills process motivation tools
  131. 131. [1]Participatory cultures & tools alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  132. 132. [2] Craftmanship The maker of civilisationalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  133. 133. alan moore | www.smlxtralarge.com | no straight lines introduction 2011 [3]Adaptiveness The capability to learn is not just nice to have; it has become a key factor for survival – not only for people, but for organisations, and industries.
  134. 134. [4]Ambiguity Learningto deal withan uncertain worldalan moore | www.smlxtralarge.com | no straight lines introduction 2011
  135. 135. Open[5] Innovation Legal frameworks alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  136. 136. [6] Epic:seek epic wins alan moore | www.smlxtralarge.com | no straight lines introduction 2011
  137. 137. Personal reflectionHow would these principlesdirect your actions, as a meansto live by?
  138. 138. No Straight Lines video: http://ht.ly/4HkLp Learn more http://ht.ly/4BF7galan moore | www.smlxtralarge.com | no straight lines introduction 2011
  139. 139. Alan has been described as a charismaticvisionary, who studies the disruptive trends inthe world of innovation and makes them verytangible to his audience. He is recognised as agreat distiller of complex arguments into theirmost salient points, who can take conceptsfrom many sources and detect the previouslyhidden relationship between them. He has afirm grasp of the changes which are reshapingour world.With his insight on these interlocking trends;Alan enables companies and organisations todevelop winning ways for how businesses andorganisations can succeed in the early 21stCentury.Alan is currently working on his next projectNo Straight Lines: making sense of our non-linear world. A project that investigates thecomplex and interwoven challenges we facetoday and how we can design innovative waysto solve some of the intractable dilemmas thatnow confront us – publication due 2011.Information on No Straight Lines: http://ht.ly/4BF7g
  140. 140. @alansmlxl
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