Experience and communication - Its not online or offline - it is Blended Reality
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The rush into digital everything, as an add-on to the silo of silos - is an organisational mistep....
The rush into digital everything, as an add-on to the silo of silos - is an organisational mistep.
Whereas we need to understand how we as people engage with the world on a daily basis so that organisations and companies can start to develop meaningful and relevant communication strategies for the networked society.
You don't need a "digital strategy" you need a blended and engaged one.
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