An introduction to the mobile society

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This presentation is based on chapter 5: 'Gutenberg is a moblogger' of the book No Straight Lines: making sense of our non-linear world.

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An introduction to the mobile society

  1. AN INTRODUCTION TOTHE MOBILE SOCIETY
  2. This presentation for Hyper Island Masterclass is based upon the book No Straight Lines: making sense of our non-linear worldAmazon UK: Paperback and Kindlehttp://ht.ly/9YVC6Amazon US: Paperback: http://ht.ly/9YVRTAmazon US: Kindle: http://ht.ly/9YW0iOpen Access book:http://read.publification.com/b/no-straight-lines | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  3. Requiem for the phone box| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  4. When technology becomes successful, it becomes ubiquitously invisible and so our mobile devices become our personalised remote controls for life.| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  5. | www.no-straight-lines.com | making sense of our non-linear world | 2012 | The challenge:Be realistic imagine the impossible paris 1968
  6. Transition Transition [is weird]| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  7. From a mass media society to a networked societyMass media society: People atomized and only connected up to each other via mass media | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  8. the death and life of eco-systems the emergence of a new system trailblazers collapse of system hospicing of old system | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  9. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Overwhelmed by complexity
  10. #nhs #sovereign debt #phonehacking #pensions #nokia #kodak #identity| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  11. complexityOrganisation Social Organisational, social, economic change complexity complexity Economic | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  12. An ambiguous world | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  13. System Upgrade | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  14. the Human- OS | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  15. What doestechnology want ? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  16. OPPORTUNITY FREEDOM EMPOWERMENT MUTUALISM DIVERSITY EFFICIENCY INDEPENDENCE BEAUTY| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  17. A connective communications membrane wrapping itself around the earth| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  18. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Me, We. Jung re-wiredfor the 21st Century
  19. Ali’s shortest poem“Me We” | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  20. “Cooperation is the foundation of humandevelopment, in that we learnhow to be together before we learn how to stand apart” erik erikson | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  21. knowable communities| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  22. Identity is deeply networked & interwoven | www.no-straight-lines.com | making no straight lines introduction|2011 | alan moore | www.smlxtralarge.com | sense of our non-linear world 2012
  23. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Communication ?
  24. Communion| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  25. [Communion]Co-created culture| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  26. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Participatory cultures
  27. POWER| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  28. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  29. When you getinstitutional failure, peoplelearn to get what they need from each other | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  30. alan moore | www.smlxtralarge.com | no straight lines introduction 2012A technological revolution…
  31. …or, a social one?| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  32. In the classrooms of our schools, In the waiting rooms of our hospitals, On the floors of our factories, and, in our villages, towns and cities we are no longer content with the current status quo and weHow can we? are asking not what if – but… | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  33. The ‘WHAT’S NEXT’…How do we design better forsocieties, organisations, andcommerce – all at the same time? Social Organisation NEW Economic | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  34. O S E | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  35. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |principles 6 To a best possible future challenges
  36. | www.no-straight-lines.com | making sense of our non-linear world | 2012 | [1]Ambiguity Learning to deal with an uncertain world
  37. What does mobile mean?| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  38. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  39. A converged eco-system| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  40. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  41. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  42. The 6 Laws of Mobile| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  43. 1. Value over cultureInteraction, Entertainment,Expression, Transaction. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  44. 2. The law of the ecosystemRoles of all players mustremain in collaborativeBalance
 | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  45. 3. The empowering nature of mobileA remote control for life
 | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  46. 4. The value of time zones“In-Between-Time”“Golden Time” 4. The value of time zones “In-Between-Time” “Golden Time” | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  47. 5. Mobile-specific business modelsare essential | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  48. 6. The future is simplexity| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  49. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  50. Refined data the black gold of the21st CenturyAlex Pentland, director of MIT’s Human DynamicsLaboratory, “Using location data, I can say a lot about themusic you like... for example, your financial risks.” | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  51. The philosophy of Swiss Roll making| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  52. Understanding Social Networks, through data analytics | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  53. Understanding different but important roles in a social networkprovides deep insight into your customers 53 | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  54. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  55. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Mass customisation
  56. Recommendation engine, usage based, data fed | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  57. Curation of content, packagingof content, filtering and sensemaking | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  58. Ubiquity = Everywhere | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  59. | www.no-straight-lines.com | making sense of our non-linear world | 2012 | [2]Adaptiveness Creating, Collaborating, Critiquing, Communicating

  60. The ‘WHAT’S NEXT’ for FASHIONHow do we: create an €83mbusiness selling fashionaccessories throughout Japanwithout a single retail store? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  61. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  62. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  63. Designing for time zone needs| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  64. stretching and blending time Activities during the day, but most product purchases between 10pm and 2am | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  65. 45% response rate€83m revenues in 2008 | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  66. Business foundations 4C’s commerce connectivity culture community | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  67. Why is GIRLSWALKERrelevant to you?1.  Business as a platform2.  Business as an eco-system3.  Blended reality4.  Data – designing with data5.  Mass customisation = shopping satisfaction.6.  Participatory cultures7.  Need to belong to tribes: self-expression, self-esteem, fashion knowledge, peer group recognition,8.  Value is created not only in the purchase of goods it is co-created by the Girlswalker community.9.  4C’s: commerce, culture, community, connectivity | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  68. Why is GIRLSWALKERrelevant to you?1.  Traditional fashion retailers believed the founder of Girlswalker would never make a single yen from trying to sell fashion in this way.2.  Dangers of fixed orthodoxies that mean organizations cannot see new opportunities – they stay ambiguous. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  69. Making business through transparency of data| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  70. My Yoad?Yoad /‘jэυd/ 1. n. a file in database storing a person’s profileinformation and consumer lifestyle preferences for use as aninterface between companies determining whether to send ahighly relevant commercial communication to that person(normally to their mobile telephone). [orig. unkn.] | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  71. | www.no-straight-lines.com | making sense of our non-linear world | 2012 | who owns my YOAD?
  72. Qustodian innovating with communities of passion, with data, with technology, & revenue models – Exhibit [a] Atletico Madrid. http://uk.qustodian.com/| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  73. Business for the secondscreen | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  74. Why is QUSTODIAN relevantto you?1.  Disruptive 30% revenue share with members2.  Transparency over data – YOUR DATA – YOU OWN IT3.  Built on transparency4.  Pull not push5.  More valuable service (value over culture)6.  A means to continue long form communication around particular topics – smart media matrix | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  75. The ‘WHAT’S NEXT’ for LITERACYHow do we enable people invillages in Africa and around theworld to get access to knowledge,to books and information thatempowers them that is easy andaffordable? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  76. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  77. •  Battery life up to 4 weeks on 1 hour charge•  3,500 books in every child’s hand•  60-second access to 700,000 books •  GSM-based, near-zero distribution costs •  Most effective delivery system •  A platform for choice •  Reading shifts from supply-constrained to demand-based•  First-world technology applied to developing world problems •  Low power consumption •  Simple and durable as a cell phone •  Technology improves; costs decline | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  78. Experience of students•  Students are using e-reader extensively in and out of school•  Downloading significant and varied amounts of free and sample books•  Taking care of e-reader. 99% return rate•  Demand for more books•  Demand for more genres of content –  Religion, music lyrics, crosswords, quizzes, poetry. alan moore | www.smlxtralarge.com | no straight lines introduction 2012
  79. Why is WORLDREADERrelevant to you?1.  Designing for the needs of local cultures and customs2.  Designing for universal access3.  Understanding capability of technology - kindle / mobile enabled4.  Creating and crafting access5.  Blending these together to evolve relevant and effective cost effective eco-system6.  Amazon / Random House / Worldreader (new organizational combinations) | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  80. The ‘WHAT’S NEXT’ for POVERTYHow do we enable 2bn + peoplein poverty to increase theirearnings from $2 to $4 a day byusing mobile communicationstechnology? alan moore | www.smlxtralarge.com | no straight lines introduction 2012
  81. txteagle| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  82. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  83. Why is txteaglerelevant to you?1.  Mobile as a work / payment platform2.  Changes the way we think about organisations3.  Connecting up to the global economy4.  Why cant we use this in other places that face poverty5.  Small amounts of money make big difference6.  6M+ people in the UK do not have access to a bank account, 2 million unemployed, Spain has 30% unemployment – so why cant we use it here? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  84. Deconstructing organisation| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  85. Open The default setting is[3] | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  86. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  87. The ‘WHAT’S NEXT’ for CRISIS MANAGEMENTHow do we rapidly build a platform that cantake eye witness accounts of atrocities andcrimes against humanity and deliver thisinformation as text, pictures, eyewitnessaccounts, with geo-location and time taggeddata to help build a comprehensive story ofan unfolding crisis – with no money, no timeand no infrastructure? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  88. Why is USHAHIDI relevantto you?1.  Literacy of Open Innovation – enabled by Open Source and Open API’s of different platforms – ability to build on the work of others – modify and create2.  Human-OS – motivation of human beings to respond and engage with a cause3.  Rough consensus running code – constant iterative improvement4.  Blended reality5.  Read / write platform6.  New organisational capability7.  Constraint of design fuels innovation8.  Data | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  89. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Assets & Access in the cultural sector
  90. the culturalorganisation assets Rolling Exhibitions Permanent collections Archives Lots of stuff in storage Implicit Knowledge: curators | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  91. the communities cultural oforganisation interest assets Rolling Exhibitions Public Permanent collections Corporations Archives Universities/ academia Lots of stuff in storage Business Implicit Knowledge: Other museums / cultural curators institutions | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  92. the communities motivation cultural oforganisation interest assets Rolling Exhibitions Public Money Permanent collections Corporations Pleasure Archives Universities/ academia Self improvement Lots of stuff in storage Business Status Implicit Knowledge: Other museums / cultural Professional information curators institutions Inter-related | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  93. Bundle:create bundles of products and servicesData driven:Amazon data architecture – recommendationengine, Apple genius and iTunes, personalisation | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  94. Creating access to assets | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  95. ‘digital curator’the expertise of heritage institutions is avalue proposition used to generate income.Customer groups:consumers, academics researchers, businessprofessionals. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  96. ‘digital curator’digital services centred on the collection materials.‘refined’ metadata, like specialist backgroundinformation on a collection, or digital teachingpackages.Archives offering courses to archive researchers,including novices. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  97. Tate Britain online courses £20 on artists’techniques andmethods (www.tate.org.uk/learnonline). | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  98. Archives: traditional view Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  99. Archives as a platformArchives offering courses/services to archive researchers, & other communities ofinterest. Note cultural org now a platform creating new access around its assets Image from: Business model innovation cultural heritage. Amsterdam & the Hague, the den Foundation Knowledgeland. Ministry of Education, Culture and Science 2010 | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  100. Why is THE MUSEUM relevantto you?1.  The organisation as a platform2.  Creation of new assets3.  Access to those assets4.  New business and revenue models5.  Achieve this and everyone loves you!! | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  101. [4]Participatory cultures & tools| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  102. Ryoji Kaneko is alwayslooking for work | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  103. Help Networks – the buying and selling of time| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  104. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  105. Identity Reputation scoring Recommendations schedule fees proximity| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  106. The ‘WHAT’S NEXT’ for PUBLISHINGHow do we craft book reading tobe participatory & disruptive &valuable in a browser format? alan moore | www.smlxtralarge.com | no straight lines introduction 2012
  107. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  108. Browser based participatory reading| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  109. The ‘WHAT’S NEXT’ for ADVERTISINGHow do we create advertising sogood people want to be part of itand create it? | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  110. Launching acrisp brand into the Japanese market
  111. Communities of interest & theeconomics of sharing Producer, co-creator consumer evangelist org+ values passions needs | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  112. Business foundations commerce connectivity culture community | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  113. Why are are OTETSUDAInetworks, NSL book, TOHATOrelevant to you?1.  The crafting of cooperation for different reasons and different needs | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  114. [5] Craftmanship The maker of civilisation the development of new insight, technique and creativity| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  115. Innovation in banking by creating a connective tissue through the mobile web| www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  116. Banks fail to meet customers’ expectations Trust gap with public. “
I have tried Bank of America. Um, no. Never again. 35$ overdraft charges? What? Antiquated legacy technologies make Customer service telling me innovation difficult. that the balance shown online is not the most up-to-date? Commoditization driving customer Ive had a lot of issues with apathy. Bank of America...It is absurd that they take advantage of us. PFM entrants lack transactional relationship with customers. – Josh B. beta invitee | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  117. Real-time processing to close the engagement loop With real-time and mobile, customers can engage more closely with their finances. Categorize and label expenses on-the-go. Understand the impact of spending decisions on goals in real-time. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  118. Goals and Safe-to-SpendTM Goals enable customers to automatically save for future events. Safe-to-Spend automatically calculates the customer’s spending cushion. “Cruise control for your money.” | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  119. Goals enable relevant offers Customer Goals are a very strong predictor of purchase intent. Goals allow companies to engage prospective customers with the right offer at the right time. Context sensitive: desktop, tablet, smartphone. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  120. [6] Epic:seek epic wins | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  121. How do we create a service tobetter manage people’s chronichealth care? Reducing; wrongdiagnosis, over prescription ofdrugs, clogging up hospitals andspecialist time. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  122. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  123. It is because of specialization: the powerof modern medicine is also the powerlessnessof professionalsOnly the patient has enough informationto co-ordinate care across specialists | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  124. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Sharing data increases safety, sharing data savesclinical time, sharing data is a process
  125. | www.no-straight-lines.com | making sense of our non-linear world | 2012 |Detailed explanations for patient saveclinician’s time
  126. Why is PATIENTS KNOW BESTrelevant to you?1.  Designed as a platform2.  Designed for sharing data and information3.  Truly empowering patients4.  Designing for individual and participatory learning5.  Platforms and open source technology6.  Better much better does not necessarily cost the earth7.  Sustainable and highly effective | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  127. Embracing ambiguityNSL MODELFORTRANSFORATIONDesigning for the ‘Human OS’ Learning to be adaptive The almost forgotten art of Craftsmanship dynamic resonant system Participatory cultures and tools Openness is resilience | www.no-straight-lines.com | making sense of our non-linear world | 2012 |
  128. www.no-straight-lines.comMaking sense of ournon-linear world @alansmlxl

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