Romanian Retail 2.0

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    Romanian Retail 2.0 - Presentation Transcript

    1. RETAIL 2.0 – A DIFFERENT PERSPECTIVE FUTURE LAB
    2. IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MIX & MATCH CONSUMERS
    3. IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MULTI-CHANNEL RETAILING
    4. POP Systems Online I MIGHT EVEN TALK ABOUT FUTURE LAB IF I WAS IN A TRADITIONAL RETAIL MARKET …
    5. BUT NOT IN ROMANIA FUTURE LAB
    6. RETAIL IN EMERGING MARKETS COPY MODIFY CREATE Introduce global formats that already exist Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
    7. DRIVING IN FROM THE AIRPORT FUTURE LAB Baneasa Shopping City Metro Cash & Carry – Selgros – Cora – Plus Discount – Auchan – Real – Spar – BauMax Tekzen – Brithaus – Hornbach – Inditex (Zara, Massimo Dutti )
    8. BUT THIS IS JUST THE BEGINNING FUTURE LAB
    9. MONEY, MONEY, MONEY Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) FUTURE LAB
      • Sources:
      • PMR Publications, « Retail in Romania 2008 », 2008
      • Estimate Market Potential: Futurelab Extrapolation of Belgian Retail Trade Turnover on Romanian Population
      The Good News
    10. THE RETAIL MACHINES ARE COMING FUTURE LAB The Bad News
    11. THOSE PRESENT WILL ROLL-OUT BEYOND BUCHAREST FUTURE LAB The Bucharest Carrefour is currently the third most visited in the world 2008 - New stores in Oradea, Arad, Pitesti, Suceava, Iasi and Bucharest
    12. DECLARED ENTRANTS 2008-2009 DECLARED ENTRANTS 2008 FUTURE LAB
    13. By 2010 it is expected that there will be an additional ten commercial centres (malls) built in Bucharest alone, but also throughout Romania in cities > 100,000 inhabitants Source: Euromonitor, March 2008 AND THE REST WILL FOLLOW FAST FUTURE LAB
    14. IN WHICH OUTLET OPERATORS CAN’T BE FAR BEHIND FUTURE LAB
    15. FUTURE LAB In some retail sectors, mostly grocery, such as hypermarkets, supermarkets and discounters, leaders are multinational players. In durable goods, pharmacies and furniture retail local players currently hold the lion’s share. In very fragmented segments, such as clothing and footwear retail or leisure and personal goods, there is no clear cut leader. However, this situation is likely to change in the future, as a large amount of foreign investment is expected to come. Source: Euromonitor, Retailing in Romania, 2008 IN 5 YEARS ROMANIA WILL EXPERIENCE 20 YEARS OF RETAIL REVOLUTION
    16. FIRST, ACCEPT THAT RESISTANCE “IS” FUTILE
    17. THEN, GO TO WORK FUTURE LAB
    18. BRANDS Be the first to become friendly with your new customers Help your existing distribution to « make the jump » Pro-actively say goodbye to those who can’t or won’t innovate. RETAILERS/INVESTORS Be first to bring a (modified) format into the market Come with something « unique » which internationals can’t offer Get out of the way and sell as expensive as possible. FUTURE LAB THEN, GO TO WORK
    19. FUTURE LAB RETAIL STRATEGIC POSITIONING FRAMEWORK Source: IBM Business Consulting Services – The Retail Divide, 2004 Products Solutions Basic Needs Self Expression Needs Alignment THE RETAILERS THAT WILL MAKE IT… Selling proposition
      • Opportunist
      • Basis of competition
      • Product appeal, in-store experience, organisational agility
      • The Shopper says:
      • “ It’s exciting to shop here”
      • “ Great product”
      • “ It’s cool, it’s me”
      • Lifestyle
      • Basis of competition
      • Prestige, superior service, customer intimacy, enthusiasm
      • The Shopper says:
      • “ They know what I want”
      • “ They help me to be me”
      • Mass value
      • Basis of competition
      • Price, selection, convenience, scale, operating efficiency
      • The Shopper says:
      • “ I’m getting a good deal”
      • “ I can get everything I need”
      • “ It’s quick and convenient”
      • Solver
      • Basis of competition
      • Relevant solutions, partner network, reliable delivery
      • The Shopper says:
      • “ I trust them”
      • “ They solve my problems”
      • “ I can’t do it anywhere else”
    20. THOSE WHO CAN’T MAKE UP THEIR MIND “WILL DIE” FUTURE LAB
    21. YOUR 4 STEP ACTION PLAN FUTURE LAB
    22. 1. GET ON A PLANE TO LEARN AND NETWORK FUTURE LAB
    23. 2. IMPORT – SKILLS, IDEAS, FORMATS FUTURE LAB
    24. 3. SECURE AND TRAIN THE BEST PEOPLE
    25. 4. INNOVATE LIKE ONLY ROMANIANS CAN COPY MODIFY CREATE Introduce global formats that already exist Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
    26. POP Systems Online SO YES, THIS PM WE WILL HAVE SOME THOUGHTS ON FUTURE LAB
    27. FUTURE LAB Source: IBM Business Consulting Services – The Retail Divide, 2004 BUT WE WILL START WITH INNOVATION FROM A STRATEGIC PERSPECTIVE And to be more precise: « customer centric retail innovation »
    28. FUTURE LAB COPY MODIFY CREATE DEGREE OF INNOVATION Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) ROMANIA IS ON THE VERGE OF SOMETHING BIG
    29. FUTURE LAB THOSE WHO INNOVATE WIN
    30. FUTURE LAB THE CHOICE IS YOURS
    31. FUTURE LAB

    + Alain ThysAlain Thys, 2 years ago

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