Your SlideShare is downloading. ×

Romanian Retail 2.0

4,993
views

Published on

This is an opening keynote I gave at the Bucharest Retail Innovation Forum on May 29, 2008. It covers the future evolutions in Romanian retail development and the market opportunities that still …

This is an opening keynote I gave at the Bucharest Retail Innovation Forum on May 29, 2008. It covers the future evolutions in Romanian retail development and the market opportunities that still exist for local retailers and brands.

Published in: Business, News & Politics

0 Comments
10 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,993
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
374
Comments
0
Likes
10
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Transcript

    • 1. RETAIL 2.0 – A DIFFERENT PERSPECTIVE FUTURE LAB
    • 2. IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MIX & MATCH CONSUMERS
    • 3. IN A TRADITIONAL RETAIL MARKET … I WOULD TALK ABOUT FUTURE LAB MULTI-CHANNEL RETAILING
    • 4. POP Systems Online I MIGHT EVEN TALK ABOUT FUTURE LAB IF I WAS IN A TRADITIONAL RETAIL MARKET …
    • 5. BUT NOT IN ROMANIA FUTURE LAB
    • 6. RETAIL IN EMERGING MARKETS COPY MODIFY CREATE Introduce global formats that already exist Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
    • 7. DRIVING IN FROM THE AIRPORT FUTURE LAB Baneasa Shopping City Metro Cash & Carry – Selgros – Cora – Plus Discount – Auchan – Real – Spar – BauMax Tekzen – Brithaus – Hornbach – Inditex (Zara, Massimo Dutti )
    • 8. BUT THIS IS JUST THE BEGINNING FUTURE LAB
    • 9. MONEY, MONEY, MONEY Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) FUTURE LAB
      • Sources:
      • PMR Publications, « Retail in Romania 2008 », 2008
      • Estimate Market Potential: Futurelab Extrapolation of Belgian Retail Trade Turnover on Romanian Population
      The Good News
    • 10. THE RETAIL MACHINES ARE COMING FUTURE LAB The Bad News
    • 11. THOSE PRESENT WILL ROLL-OUT BEYOND BUCHAREST FUTURE LAB The Bucharest Carrefour is currently the third most visited in the world 2008 - New stores in Oradea, Arad, Pitesti, Suceava, Iasi and Bucharest
    • 12. DECLARED ENTRANTS 2008-2009 DECLARED ENTRANTS 2008 FUTURE LAB
    • 13. By 2010 it is expected that there will be an additional ten commercial centres (malls) built in Bucharest alone, but also throughout Romania in cities > 100,000 inhabitants Source: Euromonitor, March 2008 AND THE REST WILL FOLLOW FAST FUTURE LAB
    • 14. IN WHICH OUTLET OPERATORS CAN’T BE FAR BEHIND FUTURE LAB
    • 15. FUTURE LAB In some retail sectors, mostly grocery, such as hypermarkets, supermarkets and discounters, leaders are multinational players. In durable goods, pharmacies and furniture retail local players currently hold the lion’s share. In very fragmented segments, such as clothing and footwear retail or leisure and personal goods, there is no clear cut leader. However, this situation is likely to change in the future, as a large amount of foreign investment is expected to come. Source: Euromonitor, Retailing in Romania, 2008 IN 5 YEARS ROMANIA WILL EXPERIENCE 20 YEARS OF RETAIL REVOLUTION
    • 16. FIRST, ACCEPT THAT RESISTANCE “IS” FUTILE
    • 17. THEN, GO TO WORK FUTURE LAB
    • 18. BRANDS Be the first to become friendly with your new customers Help your existing distribution to « make the jump » Pro-actively say goodbye to those who can’t or won’t innovate. RETAILERS/INVESTORS Be first to bring a (modified) format into the market Come with something « unique » which internationals can’t offer Get out of the way and sell as expensive as possible. FUTURE LAB THEN, GO TO WORK
    • 19. FUTURE LAB RETAIL STRATEGIC POSITIONING FRAMEWORK Source: IBM Business Consulting Services – The Retail Divide, 2004 Products Solutions Basic Needs Self Expression Needs Alignment THE RETAILERS THAT WILL MAKE IT… Selling proposition
      • Opportunist
      • Basis of competition
      • Product appeal, in-store experience, organisational agility
      • The Shopper says:
      • “ It’s exciting to shop here”
      • “ Great product”
      • “ It’s cool, it’s me”
      • Lifestyle
      • Basis of competition
      • Prestige, superior service, customer intimacy, enthusiasm
      • The Shopper says:
      • “ They know what I want”
      • “ They help me to be me”
      • Mass value
      • Basis of competition
      • Price, selection, convenience, scale, operating efficiency
      • The Shopper says:
      • “ I’m getting a good deal”
      • “ I can get everything I need”
      • “ It’s quick and convenient”
      • Solver
      • Basis of competition
      • Relevant solutions, partner network, reliable delivery
      • The Shopper says:
      • “ I trust them”
      • “ They solve my problems”
      • “ I can’t do it anywhere else”
    • 20. THOSE WHO CAN’T MAKE UP THEIR MIND “WILL DIE” FUTURE LAB
    • 21. YOUR 4 STEP ACTION PLAN FUTURE LAB
    • 22. 1. GET ON A PLANE TO LEARN AND NETWORK FUTURE LAB
    • 23. 2. IMPORT – SKILLS, IDEAS, FORMATS FUTURE LAB
    • 24. 3. SECURE AND TRAIN THE BEST PEOPLE
    • 25. 4. INNOVATE LIKE ONLY ROMANIANS CAN COPY MODIFY CREATE Introduce global formats that already exist Modify existing concepts to better match local needs Develop new concepts, targeting specific local segments and needs DEGREE OF INNOVATION FUTURE LAB
    • 26. POP Systems Online SO YES, THIS PM WE WILL HAVE SOME THOUGHTS ON FUTURE LAB
    • 27. FUTURE LAB Source: IBM Business Consulting Services – The Retail Divide, 2004 BUT WE WILL START WITH INNOVATION FROM A STRATEGIC PERSPECTIVE And to be more precise: « customer centric retail innovation »
    • 28. FUTURE LAB COPY MODIFY CREATE DEGREE OF INNOVATION Turnover of Retail Trade in Romania 2001-2007, 2010 (€ billions) ROMANIA IS ON THE VERGE OF SOMETHING BIG
    • 29. FUTURE LAB THOSE WHO INNOVATE WIN
    • 30. FUTURE LAB THE CHOICE IS YOURS
    • 31. FUTURE LAB

    ×