Marketing Bushido Short

Slideshow Transcript

1. Slide 1: FUTURELAB The Marketer’s Bushido Feel free to re-use or mash-up this presentation under Creative Commons 2.0 licence (non- commercial, attribution)
2. Slide 2: The Days of Simple Truths and Models are Over • Principles & Beliefs • Techniques • Adaptive Learning FUTURELAB
3. Slide 3: Chaos, where great dreams begin FUTURELAB
4. Slide 4: Insight Respect Bold Restraint Financial Acumen Inclusion Perspective Passion FUTURELAB The Marketer’s Bushido
5. Slide 5: INSIGHT Understand what truly drives your customers FUTURELAB
6. Slide 6: RESPECT Let go of “bad” segmentation Keep the promises you make Don’t be a “one night brand” FUTURELAB
7. Slide 7: BOLD RESTRAINT Understand the Power of WOM Give People Stories to Tell Practice the Art of Resonating Focus One Whisper Can Conquer a Thousand Cries FUTURELAB
8. Slide 8: FINANCIAL ACUMEN Show me the Money • Establish structural measurements • Pragmatically start connecting initiatives • To customer lifetime value • To choice drivers • To actual media consumption • Don’t take no for an answer
9. Slide 9: INCLUSION THE MOMENT OF TRUTH Your brand communicates every time it touches a customer. As a marketer you need to manage this communication. This makes you responsible for each “moment of truth” And every employee that affects it FUTURELAB
10. Slide 10: PERSPECTIVE Be responsible AND make money FUTURELAB
11. Slide 11: FUTURELAB Passion: Be the First Penguin
12. Slide 12: Insight Respect Bold Restraint Financial Acumen Inclusion Perspective Passion FUTURELAB The Marketer’s Bushido
13. Slide 13: FUTURELAB