Alain Thys

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Alain Thys commented on Reconsidering the Advertising Industry Jay, thanks for your view. I agree this is more relevant for FMCG (I guess we followed the 80/20 budget expenditure rule :-). In B2B there are indeed much more agencies which have recognised that it’s about connecting to customers in a relevant and timely manner ... and making money in the process (cf. some of the stuff you talk about at Banner). Having said that, many of the agencies that service FMCG brands are also good at spending B2B money. Some of the things they get up to make my few remaining hairs stand up ... but that’s a story for another day :-) Thanks for the comment. 12 months ago
Alain Thys commented on Groene Marketing Love it !! Alain 2 years ago
Alain Thys commented on Mass Media vs. User-Generated Content great job ... cool design ... good content ... thanks for sharing! 2 years ago
Alain Thys commented on Marketing3 Presentation Hi Sustenenergy (sorry, don’t know your real name :-) In fact, I believe exactly the same principles apply to business marketing, even though their application may differ. I’m working on a Marketing Bushido for B2B marketers, which I hope to have ready in a month or two. I’d be curious to see what you think of it. Alain 3 years ago
Alain Thys commented on Digital + Marketing 101 Hi Joanna, Nice Mash-up... thanks, Alain Thys 3 years ago

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