Marketing Challenge: Can We Profit From Povery?

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FUTURE LAB Marketing Challenge: Can We Profit from Poverty http://blog.futurelab.net
Over 1 billion people have to survive on less than $1 a day FUTURE LAB
We all agree this is wrong, which is why many donate when and where they can. FUTURE LAB
Yet charity (and guilt) have their limits …
- Would you leave your job for “real work” in Africa
- Would you allow your pension fund to go “all out” in helping South American farmers?
FUTURE LAB
Al Gore showed us the colour of money was green. Now poverty needs a business model with a clear ROI FUTURE LAB
“ Proof of Concept” exists
What is needed now is “scale” and “capital” Peru’s poor own $65-70 billion in assets. Anyone playing? FUTURE LAB
Marketers of the world unite ... Build the business case for poverty FUTURE LAB
GROW THE MOVEMENT Analyse the Data Find the Insights Write Reports Present Blog Tag your Friends Comment Spread the Word FUTURE LAB
Every day, tens of thousands die because of bad marketing. Let’s stop it FUTURE LAB