Verified Audit Introduction


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A circulation audit (On-line and print) more than pays for itself.

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Verified Audit Introduction

  1. 1. An Introduction to: Verified Audit Circulation
  2. 2. Verified Audit Circulation <ul><li>• 57 Years of Service </li></ul><ul><li>• Thousands of Client Audits and Field Verifications </li></ul><ul><li>Pioneered Free Circulation Auditing </li></ul><ul><li>Internationally Recognized Source of Accurate, Reliable Data </li></ul><ul><li>• Diverse Range of Products and Services </li></ul><ul><li>Tiered Reporting to Meet Individual Needs </li></ul><ul><li>Personalized Service/Dedicated Support Professionals </li></ul>Who We Are
  3. 3. Founding Verified was founded in 1951 by Mrs. Geraldine Knight to provide audits for free community newspapers and trade magazines. In the early days of circulation auditing, free distribution publications were excluded from the auditing process. Our History
  4. 4. Our Firsts… Industry Leadership <ul><li>Developed the methodology for auditing free circulation periodicals </li></ul><ul><li>First to use in-person and telephone research to verify distribution and readership </li></ul><ul><li>First to report circulation by ZIP code </li></ul><ul><li>First to be authorized by the USPS to audit free requester circulation </li></ul><ul><li>First to provide custom reporting software </li></ul><ul><li>First auditing firm to offer audits of free rack distribution </li></ul>
  5. 5. We Keep It Simple The value of a nationally recognized, third party audit provides the assurance that the numbers represented in the final report have been analyzed, confirmed and presented according to generally accepted audit standards. And… Verified does not require you to provide special documentation. Our processes are fair, straight-forward and reasonable. We eliminate unnecessary steps. In addition, there are no hidden or undisclosed charges. What we quote is your total fee. Records and Reporting
  6. 6. More Cost-Effective Audits <ul><li>Changes in technology allow for upfront prep work, less time in your office and lower costs. </li></ul><ul><li>More timely release of audit reports and publisher statements. </li></ul><ul><li>Reports can be customized for ease of use. </li></ul><ul><li>Circulation averages are made available to advertisers and agencies on a quarterly basis. </li></ul><ul><li>Regional and composite reports can be used to attract ad revenue. </li></ul>More Value
  7. 7. Reporting to Verified <ul><li>In addition to maintaining the required records, you are required to report circulation information to Verified throughout the year. This is the same information that will be used for the audit. </li></ul><ul><ul><li>Quarterly Printing and Distribution Report (QPD) </li></ul></ul><ul><ul><li>Circulation Analysis by ZIP/Postal Code </li></ul></ul><ul><ul><li>Route Lists </li></ul></ul>Reporting
  8. 8. Qualified Digital Editions Verified audits paid digital editions as well as print. Our audit reports include digital circulation with total qualified circulation numbers. Digital editions must meet all the qualifications of paid circulation. Digital Editions
  9. 9. Web Traffic Analysis In addition to circulation figures, Verified’s audit reports include a free Web Traffic Verification report. The report measure the activity on your website from your log files. The report includes summary of the average sessions, page views as well as the top 20 requested pages. Online
  10. 10. A recent survey of media planners and buyers revealed that… <ul><li>Media Planners specifically referenced the need for standardization of reporting and independent third-party verification from publishers. </li></ul><ul><li>They placed a high or very high value on audited circulation for both print and online publications. </li></ul>3 rd Party Metrics Needed
  11. 11. Verified Offers a Diverse Range of Products & Services <ul><li>In addition to circulation auditing services, Verified also provides: </li></ul><ul><li>• Website Auditing </li></ul><ul><li>Electronic Media Auditing </li></ul><ul><li>• Reader Surveys and Research </li></ul><ul><li>Demographics and Consumer Spending </li></ul><ul><li>Distribution Verification </li></ul><ul><li>Consumer Research </li></ul>Products & Services
  12. 12. Verified’s Audits & Research Increase Advertising Revenue by Contributing Validation and Depth to Sales Presentations. <ul><li>• Standardized, Nationally Recognized, Comprehensive Reports </li></ul><ul><li>Reports and Data Available Online 24/7 </li></ul><ul><li>Validation: Who, Where, How Many, How Often </li></ul><ul><li>Depth: </li></ul><ul><li>Paid, Requested, Non-paid </li></ul><ul><li>Rates, Recency of Renewal </li></ul><ul><li>Frequency of Readership, Readers Per Copy, </li></ul><ul><li>Shopping Profiles and More </li></ul>Validation & Depth
  13. 13. Verified can provide you with state- of- the art audit services and more value for your audit dollar. Contact Us for a No-Obligation Custom Proposal Today! Alan Levy Vice President, Marketing and Sales 415 461-6006 x 213 [email_address] ACT NOW!!!