Story board: Phone rings Kid 1 asks “hey, I want that ring tone” Kid 2 says “ It’s Light On by David Cook” Kid 1 says “ I’m 13, I don’t have a WAP enabled phone” Kid 1 has to go home or an internet café Go to the website Search for the song Download it onto his mobile, if it allows for SMS downloads. Statistics from Alexa.com as at 9 th June 2009 Site access: Through Internet : channelx.com.my – 94.7% Throught WAP on mobile: wap.channelx.com.my – 5.3%
Statistics from Alexa.com 9 th June 2009 Site traffic (avg for the past 7 days) -301,185 visits Males represent the majority of the visitors to the site. 18-24 majority of visitor. – though this figure could be the result of the younger population not having their own internet access or using a parents internet account. 0-14 years: 32.2% (2006) 15-64 years: 62.9% (2006) http://en.wikipedia.org/wiki/Demographics_of_Malaysia
Story Board: Phone rings Kid 1 asks “hey, I want that ring tone” Kid 2 says “ It’s Light On by David Cook” 4. Kid 1 take out his phone and send an SMS “GET light on” 5. Kid 1 gets a reply “ Thank you, you have selected Light on” 6. Kid 1 says “Excellent, how cool was that” That is all he has to do.
NLP ringtone application to enhance user interaction for the telecom sector
[email_address]
Artificial Intelligence with Natural Language Processing for Mobile and Internet
The Problem Hey, I want that ring tone!!! It’s Light on by David Cook Im 13, I cant dwd the song – the process is difficult.
The User characteristics
Youngsters between the age of 11 – 20+
Want to be accepted by others
Easily influenced
Conformity
Impulsive
Short Attention Span
The Solution Hey, I want that ring tone!!! It’s Light on by David Cook get light on Thank you. You have selected light on. Excellent, how cool is that!!!
Our Proposition
Want what they want, when they want, whenever they want!!!!
We want to achieve this by giving them:
Easy access to information about the latest songs via SMS.
Ability to search for the ringtones of a particular artist via SMS.
Allow them to download the ringtone directly onto their phone anywhere they may be.
All this without having to go to the website or specifically having to enter a keyword which at times may only be a set of numbers.
We put information back in the hands of the user
Example Maximum of 3 SMS to download a ring tone Power users do it in ONE User: Top 5 English downloaded songs AlaBot: Top 5 English songs are: 1)American Suite Heart 2) Circus 3) I’m Yours 4) Light On 5) Sober I want Circus AlaBot: Thank you. You have Selected Circus by Britney Spears Cost RM: 4.00. Please select save to use this ring tone Step 1 Step 2
What does this mean to the user?
Eliminated the need for specific keywords or numbers or access to a website or registering.
The user can now type in the name of the song or artist without having to check the special code or visiting the website.
The application handholds the users – simple and effective
It can be English, Bahasa, Chinese, Tamil
How does it benefit the service provider?
1. Reach a teen population:
That does not have access or limited access to the internet.
That does not have WAP or GPRS enabled phones. Convert tones into acceptable formats for low end phones.
2. Also
Add more verticals when ever they require. i.e. movies, wall papers, games etc.
The service provider SMS is now more intelligent, thus driving up the usage substantially increasing their Return on Investment.
Behind the scenes
Our AI core algorithms engine is interactive, intelligent and intuitive.
The rules engine is built into the application to understand context which enables the application to answer specific questions on the fly.
The NLP layer allows for different language, phonetics and spelling mistakes.
Summary
Interactive application on Mobile which will give access to relevant information on RINGTONEs / CALL ME TONES / WALLPAPERS AND GAMES on the move.
Providing flexibility of access for the mobile teen and allowing them to download via SMS/ WAP directly onto their phone without having to worry about keywords, specific syntax structures or spelling.
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