NLP ringtone application to enhance user interaction for the
telecom sector
akshat@alabot.com
Artificial Intelligence with...
The Problem
Hey, I want
that ring
tone!!!
It’s Light on
by David
Cook
Im 13, I cant
dwd the song
– the process
is difficul...
The User characteristics
Youngsters between the age of 11 – 20+
• Want to be accepted by others
• Easily influenced
• Conf...
The Solution
Hey, I want
that ring
tone!!!
It’s Light on by
David Cook
get light
on
Thank you.
You have
selected
light on....
Our Proposition
Want what they want, when they want, whenever they want!!!!
• We want to achieve this by giving them:
1. E...
Example Maximum of 3 SMS
to download a ring
tone
Power users do it in
ONE
User: Top
5 English
downloaded songs
AlaBot: Top...
What does this mean to the
user?
• Eliminated the need for specific keywords or
numbers or access to a website or register...
How does it benefit the
service provider?
1. Reach a teen population:
• That does not have access or limited access to the...
Behind the scenes
• Our AI core algorithms engine is interactive, intelligent
and intuitive.
• The rules engine is built i...
Summary
• Interactive application on Mobile which will give
access to relevant information on RINGTONEs /
CALL ME TONES / ...
Thank you
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Ringtone

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NLP application using the Alabot engine for CBT / ringtones / wallpapers etc. Intelligent and intuitive mobile technology

Published in: Technology
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  • Story board:
    Phone rings
    Kid 1 asks “hey, I want that ring tone”
    Kid 2 says “ It’s Light On by David Cook”
    Kid 1 says “ I’m 13, I don’t have a WAP enabled phone”
    Kid 1 has to go home or an internet café
    Go to the website
    Search for the song
    Download it onto his mobile, if it allows for SMS downloads.
    Statistics from Alexa.com as at 9th June 2009
    Site access:
    Through Internet : channelx.com.my – 94.7%
    Throught WAP on mobile: wap.channelx.com.my – 5.3%
  • Statistics from Alexa.com 9th June 2009
    Site traffic (avg for the past 7 days) -301,185 visits
    Males represent the majority of the visitors to the site.
    18-24 majority of visitor. – though this figure could be the result of the younger population not having their own internet access or using a parents internet account.
    0-14 years: 32.2% (2006)
    15-64 years: 62.9% (2006)
    http://en.wikipedia.org/wiki/Demographics_of_Malaysia
  • Story Board:
    Phone rings
    Kid 1 asks “hey, I want that ring tone”
    Kid 2 says “ It’s Light On by David Cook”
    4. Kid 1 take out his phone and send an SMS “GET light on”
    5. Kid 1 gets a reply “ Thank you, you have selected Light on”
    6. Kid 1 says “Excellent, how cool was that”
    That is all he has to do.
  • Ringtone

    1. 1. NLP ringtone application to enhance user interaction for the telecom sector akshat@alabot.com Artificial Intelligence with Natural Language Processing for Mobile and Internet
    2. 2. The Problem Hey, I want that ring tone!!! It’s Light on by David Cook Im 13, I cant dwd the song – the process is difficult.
    3. 3. The User characteristics Youngsters between the age of 11 – 20+ • Want to be accepted by others • Easily influenced • Conformity • Impulsive • Short Attention Span
    4. 4. The Solution Hey, I want that ring tone!!! It’s Light on by David Cook get light on Thank you. You have selected light on.Excellent, how cool is that!!!
    5. 5. Our Proposition Want what they want, when they want, whenever they want!!!! • We want to achieve this by giving them: 1. Easy access to information about the latest songs via SMS. 2. Ability to search for the ringtones of a particular artist via SMS. 3. Allow them to download the ringtone directly onto their phone anywhere they may be. All this without having to go to the website or specifically having to enter a keyword which at times may only be a set of numbers. We put information back in the hands of the user
    6. 6. Example Maximum of 3 SMS to download a ring tone Power users do it in ONE User: Top 5 English downloaded songs AlaBot: Top 5 English songs are: 1)American Suite Heart 2) Circus 3) I’m Yours 4) Light On 5) Sober AlaBot: Top 5 English songs are: 1)American Suite Heart 2) Circus 3) I’m Yours 4) Light On 5) Sober I want Circus AlaBot: Thank you. You have Selected Circus by Britney Spears Cost RM: 4.00. Please select save to use this ring tone AlaBot: Thank you. You have Selected Circus by Britney Spears Cost RM: 4.00. Please select save to use this ring tone Step 1 Step 2
    7. 7. What does this mean to the user? • Eliminated the need for specific keywords or numbers or access to a website or registering. • The user can now type in the name of the song or artist without having to check the special code or visiting the website. • The application handholds the users – simple and effective • It can be English, Bahasa, Chinese,Tamil
    8. 8. How does it benefit the service provider? 1. Reach a teen population: • That does not have access or limited access to the internet. • That does not have WAP or GPRS enabled phones. Convert tones into acceptable formats for low end phones. 2.Also • Add more verticals when ever they require. i.e. movies, wall papers, games etc. The service provider SMS is now more intelligent, thus driving up the usage substantially increasing their Return on Investment.
    9. 9. Behind the scenes • Our AI core algorithms engine is interactive, intelligent and intuitive. • The rules engine is built into the application to understand context which enables the application to answer specific questions on the fly. • The NLP layer allows for different language, phonetics and spelling mistakes.
    10. 10. Summary • Interactive application on Mobile which will give access to relevant information on RINGTONEs / CALL ME TONES / WALLPAPERS AND GAMES on the move. • Providing flexibility of access for the mobile teen and allowing them to download via SMS/ WAP directly onto their phone without having to worry about keywords, specific syntax structures or spelling.
    11. 11. Thank you
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