TECH3008   Introduction to Educational Technology Dr. Alaa Sadik Department of Instructional & Learning Technologies www.a...
TECH3008 Introduction to Educational Technology Presentation Two: Visual Principles
Part One Types of Instructional Images
A simple representation of forms or objects by means of lines, curves and indicators to explain idea or show relationship....
A simple and attractive artwork that helps simplify concept or make an idea or relationship simple and clear. Illustrated ...
A simple drawing uses  symbols, directions, keys and icons t o simplify an actual location or situation.  Kroki
A group of pictures in a specified sequence that tell a story or illustrate a phenomena with titles and captions.  Sequenc...
A complex picture aims to explain the similarities and differences between two or more objects. Comparative Drawing
A simple comic drawing designed to tell a story and evoke emotions and consists of one or more frames with captions.  Cart...
A simple-lined humorous or satirical drawing that simplifies or exaggerates a person or event. Caricatures
A map is a simplified depiction of a space or specific region, which highlights relations between objects within that spac...
A poster is  a graphic advertisement aims to post a specific message quickly and simply in a public place. Posters
A chart is  a visual representation of data ( using lines, bars, pies… ) that displays the relationship among variables, u...
Flowcharts A flowchart is a diagram consisting of a set of specified symbols ( rectangles, diamonds, circle.. ) and connec...
Hierarchical Diagrams A way to organize or categorize data, people or things using levels of organization, moving from bro...
Geometrical Figures A two- or three-dimensional drawing illustrates a geometrical concept or relationship using accurate m...
Screenshots A screenshot is an image captured by the computer to record the visible items on the monitor or another visual...
A visual representation captured using ordinary or special optical or digital camera. Photographs
<ul><li>Line Drawing </li></ul><ul><li>Illustrated Drawing </li></ul><ul><li>Kroki  </li></ul><ul><li>Sequenced Drawing </...
<ul><li>Using optical & digital images in education: </li></ul><ul><li>Why? </li></ul><ul><li>How? </li></ul>
<ul><li>Using optical & digital images in education: Why? </li></ul><ul><li>Learner preferences and styles can more effect...
<ul><li>Using optical & digital images in education: How? </li></ul><ul><li>Print format </li></ul><ul><li>Books </li></ul...
Part Two Visual Literacy
Visual Literacy (VL) <ul><li>1. Defining Visual Literacy </li></ul><ul><li>“ Visual Literacy  means being able to read and...
Visual Literacy (VL <ul><li>1. Defining Visual Literacy </li></ul><ul><li>“ Visual literacy skills are required for effect...
Visual Literacy (VL) <ul><li>2. The importance of Visual Literacy </li></ul><ul><li>VL uses images to teach critical and c...
Visual Literacy (VL) <ul><li>2. The importance of Visual Literacy </li></ul><ul><li>VL increases ability to locate informa...
Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>By asking your students the ri...
Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>For Example: </li></ul><ul><li...
Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>For Example: </li></ul><ul><li...
Visual Literacy (VL) <ul><li>4. Student objectives/roles </li></ul><ul><li>Practice the skills of observing and interpreti...
Part Three Visual Elements Syntax and Semantics
Visual Elements: Syntax and Semantics <ul><li>The Language of Visual Literacy </li></ul><ul><li>Visuals are a  language  t...
Visual Elements: Syntax and Semantics <ul><li>The Language of Visual Literacy </li></ul><ul><li>Visual communication is ma...
Visual Elements: Syntax and Semantics <ul><li>Visual Semantics </li></ul><ul><li>Semantic is  the study of language  meani...
Visual Elements: Syntax and Semantics <ul><li>Visual Syntax </li></ul><ul><li>Syntax is the grammatical  arrangement  of w...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>Angle </li></ul><ul><li>Lighting ...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A technique used to bring the foc...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A wonderful scene, framed  </li><...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A party attender, framed  </li></...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A beautiful sunset, naturally fra...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>The direction from which the artist...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>If you like to sell your car, captu...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks young but ambitious   </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks more beautiful  </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks bright </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul><ul><li>Lighting is a technique used to ...
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul>
Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul>
Activities <ul><ul><li>A. Find images. </li></ul></ul><ul><ul><li>B. Define and describe images. </li></ul></ul><ul><ul><l...
Discussions  & Conclusions
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Visual Principles

  1. 1. TECH3008 Introduction to Educational Technology Dr. Alaa Sadik Department of Instructional & Learning Technologies www.alaasadik.net [email_address]
  2. 2. TECH3008 Introduction to Educational Technology Presentation Two: Visual Principles
  3. 3. Part One Types of Instructional Images
  4. 4. A simple representation of forms or objects by means of lines, curves and indicators to explain idea or show relationship. Line Drawing
  5. 5. A simple and attractive artwork that helps simplify concept or make an idea or relationship simple and clear. Illustrated Drawing
  6. 6. A simple drawing uses symbols, directions, keys and icons t o simplify an actual location or situation. Kroki
  7. 7. A group of pictures in a specified sequence that tell a story or illustrate a phenomena with titles and captions. Sequenced Drawing
  8. 8. A complex picture aims to explain the similarities and differences between two or more objects. Comparative Drawing
  9. 9. A simple comic drawing designed to tell a story and evoke emotions and consists of one or more frames with captions. Cartoon
  10. 10. A simple-lined humorous or satirical drawing that simplifies or exaggerates a person or event. Caricatures
  11. 11. A map is a simplified depiction of a space or specific region, which highlights relations between objects within that space with navigational aids and appropriate scale. Maps
  12. 12. A poster is a graphic advertisement aims to post a specific message quickly and simply in a public place. Posters
  13. 13. A chart is a visual representation of data ( using lines, bars, pies… ) that displays the relationship among variables, usually cast along x and y axes. Charts
  14. 14. Flowcharts A flowchart is a diagram consisting of a set of specified symbols ( rectangles, diamonds, circle.. ) and connecting arrows that shows step-by-step progression through a procedure, process or system.
  15. 15. Hierarchical Diagrams A way to organize or categorize data, people or things using levels of organization, moving from broader general categories to narrow specific ones.
  16. 16. Geometrical Figures A two- or three-dimensional drawing illustrates a geometrical concept or relationship using accurate measures.
  17. 17. Screenshots A screenshot is an image captured by the computer to record the visible items on the monitor or another visual output device.
  18. 18. A visual representation captured using ordinary or special optical or digital camera. Photographs
  19. 19. <ul><li>Line Drawing </li></ul><ul><li>Illustrated Drawing </li></ul><ul><li>Kroki </li></ul><ul><li>Sequenced Drawing </li></ul><ul><li>Comparative Drawing </li></ul><ul><li>Cartoon </li></ul><ul><li>Caricatures </li></ul><ul><li>Maps </li></ul><ul><li>Posters </li></ul>Charts Flowchart Hierarchical Drawing Geometrical Figures Screenshots Photographs Types of Instructional Images
  20. 20. <ul><li>Using optical & digital images in education: </li></ul><ul><li>Why? </li></ul><ul><li>How? </li></ul>
  21. 21. <ul><li>Using optical & digital images in education: Why? </li></ul><ul><li>Learner preferences and styles can more effectively be addressed. </li></ul><ul><li>Enhanced learning and retention take place through the use of visual material. </li></ul><ul><li>Bring deeper understanding to complex subject matter. </li></ul><ul><li>Help students focus attention. </li></ul><ul><li>Improve the decision-making process. </li></ul><ul><li>Speed adoption of major change. </li></ul><ul><li>Motivate learners. </li></ul>
  22. 22. <ul><li>Using optical & digital images in education: How? </li></ul><ul><li>Print format </li></ul><ul><li>Books </li></ul><ul><li>Portrait </li></ul><ul><li>Newsletters </li></ul><ul><li>Presentations </li></ul><ul><li>TV screen </li></ul><ul><li>Image CD </li></ul><ul><li>The Web </li></ul>
  23. 23. Part Two Visual Literacy
  24. 24. Visual Literacy (VL) <ul><li>1. Defining Visual Literacy </li></ul><ul><li>“ Visual Literacy means being able to read and compose images”. </li></ul><ul><li>“ The ability to discriminate and interpret visual actions, objects and other images, while gaining meaning from them ”. </li></ul>
  25. 25. Visual Literacy (VL <ul><li>1. Defining Visual Literacy </li></ul><ul><li>“ Visual literacy skills are required for effective learning and teaching via images”. </li></ul>
  26. 26. Visual Literacy (VL) <ul><li>2. The importance of Visual Literacy </li></ul><ul><li>VL uses images to teach critical and creative thinking, communication and visual literacy. </li></ul><ul><li>VL increases student competence in constructing meaning from images that incorporate various curriculum-based subjects. </li></ul><ul><li>VL helps students sharpen their powers of observation. </li></ul>
  27. 27. Visual Literacy (VL) <ul><li>2. The importance of Visual Literacy </li></ul><ul><li>VL increases ability to locate information, analyze, reason and form conclusions about the photograph. </li></ul><ul><li>VL opens up new worlds for students and engages them to write in more meaningful ways. </li></ul><ul><li>VL helps students to think more consciously about the details they see. </li></ul>
  28. 28. Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>By asking your students the right questions, they can learn to read photographs and discovering the story behind the image. </li></ul>
  29. 29. Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>For Example: </li></ul><ul><li>What information is conveyed by: </li></ul><ul><ul><li>gesture? </li></ul></ul><ul><ul><li>expression? </li></ul></ul><ul><ul><li>the clothing worn in the photograph? </li></ul></ul><ul><ul><li>the background? </li></ul></ul><ul><ul><li>the use of props? </li></ul></ul>
  30. 30. Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>For Example: </li></ul><ul><li>- Who created the image? </li></ul><ul><li>- Who is the audience of the image? </li></ul><ul><li>- For what purpose was the image created? </li></ul><ul><li>- What is the message of the image? </li></ul><ul><li>- Why was the image arranged that way? </li></ul>
  31. 31. Visual Literacy (VL) <ul><li>4. Student objectives/roles </li></ul><ul><li>Practice the skills of observing and interpreting photographs. </li></ul><ul><li>Transform visual information into strong descriptive language. </li></ul><ul><li>Find/create images that describe/illustrate a specific point of view or issue. </li></ul>
  32. 32. Part Three Visual Elements Syntax and Semantics
  33. 33. Visual Elements: Syntax and Semantics <ul><li>The Language of Visual Literacy </li></ul><ul><li>Visuals are a language that allow us to produce and communicate thoughts and images about reality. </li></ul><ul><li>The symbols used in visual communication are not a fixed vocabulary (dictionary) . </li></ul>
  34. 34. Visual Elements: Syntax and Semantics <ul><li>The Language of Visual Literacy </li></ul><ul><li>Visual communication is made up of symbols whose meaning results from their context . </li></ul><ul><li>A visual meaning is formed by seeing and thinking . </li></ul>
  35. 35. Visual Elements: Syntax and Semantics <ul><li>Visual Semantics </li></ul><ul><li>Semantic is the study of language meaning . </li></ul><ul><li>Visual semantics are the structural, cultural, communicative and social signs relate to meaning. </li></ul><ul><li>Examples of visual semantics signs includes: purpose, photo creator, date & time of shooting, purpose, context, audience, relationships… </li></ul>
  36. 36. Visual Elements: Syntax and Semantics <ul><li>Visual Syntax </li></ul><ul><li>Syntax is the grammatical arrangement of words in sentences . </li></ul><ul><li>VL syntax is the form of building of blocks of an image. These blocks are called visual elements . </li></ul><ul><li>Examples of visual elements includes: scale, dimension, arrangements, framing, motion, colour, light, shadow, juxtaposition, relative size, foreground, background… </li></ul>
  37. 37. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>Angle </li></ul><ul><li>Lighting </li></ul><ul><li>Timing </li></ul><ul><li>Contrast </li></ul><ul><li>Scale </li></ul>
  38. 38. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A technique used to bring the focus and depth to the subject and objects. </li></ul><ul><li>What is included and excluded in an individual shot. </li></ul><ul><li>The photographer’s determination of what the edges of a photograph will be. </li></ul>
  39. 39. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A wonderful scene, framed </li></ul><ul><li>by a window frame </li></ul>
  40. 40. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A party attender, framed </li></ul><ul><li>by her friends </li></ul>
  41. 41. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A beautiful sunset, naturally framed </li></ul><ul><li>by the clouds </li></ul>
  42. 42. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>The direction from which the artist photographs the subject . </li></ul><ul><li>A technique used to change/improve the look of objects by using different camera directions. </li></ul><ul><li>Angles are used to convey different information and feelings about the same subject. </li></ul>
  43. 43. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>If you like to sell your car, capture a good </li></ul><ul><li>photos from an appropriate angle. </li></ul>
  44. 44. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
  45. 45. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
  46. 46. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks young but ambitious </li></ul>
  47. 47. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks more beautiful </li></ul>
  48. 48. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks bright </li></ul>
  49. 49. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
  50. 50. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul>
  51. 51. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul>
  52. 52. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul><ul><li>Lighting is a technique used to imply a mood/emotion. </li></ul><ul><li>Very contrasting lighting (dark shadows, bright highlights) is more dramatic than a soft gentle light. </li></ul><ul><li>Lighting and shadows also provide clues to the figuring out the larger setting and time of day the shot was taken. </li></ul>
  53. 53. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul>
  54. 54. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul>
  55. 55. Activities <ul><ul><li>A. Find images. </li></ul></ul><ul><ul><li>B. Define and describe images. </li></ul></ul><ul><ul><li>C. Content & image analysis (various student books) . </li></ul></ul><ul><ul><li>D. Using Images to create a visual story. </li></ul></ul>
  56. 56. Discussions & Conclusions
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