Visual Principles II: Visual Literacy

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Visual Principles II: Visual Literacy

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Visual Principles II: Visual Literacy

  1. 1. TECH3008 Introduction to Educational Technology Dr. Alaa Sadik Department of Instructional & Learning Technologies www.alaasadik.net [email_address]
  2. 2. TECH3008 Introduction to Educational Technology Presentation Four: Visual Principles II: Visual Literacy
  3. 3. <ul><li>Using optical & digital images in education: </li></ul><ul><li>Why? </li></ul><ul><li>How? </li></ul>
  4. 4. <ul><li>Using optical & digital images in education: Why? </li></ul><ul><li>Learner preferences and styles can more effectively be addressed. </li></ul><ul><li>Enhanced learning and retention take place through the use of visual material. </li></ul><ul><li>Bring deeper understanding to complex subject matter. </li></ul><ul><li>Help students focus attention. </li></ul><ul><li>Improve the decision-making process. </li></ul><ul><li>Speed adoption of major change. </li></ul><ul><li>Motivate learners. </li></ul>
  5. 5. <ul><li>Using optical & digital images in education: How? </li></ul><ul><li>Print format </li></ul><ul><li>Books </li></ul><ul><li>Portrait </li></ul><ul><li>Newsletters </li></ul><ul><li>Presentations </li></ul><ul><li>TV screen </li></ul><ul><li>Image CD </li></ul><ul><li>The Web </li></ul>
  6. 6. Visual Literacy (VL) <ul><li>1. Defining Visual Literacy </li></ul><ul><li>“ Visual Literacy means being able to read and compose images”. </li></ul><ul><li>“ The ability to discriminate and interpret visual actions, objects and other images, while gaining meaning from them ”. </li></ul>
  7. 7. Visual Literacy (VL <ul><li>1. Defining Visual Literacy </li></ul><ul><li>“ Visual literacy skills are required for effective learning and teaching via images”. </li></ul>
  8. 8. Visual Literacy (VL) <ul><li>2. The importance of Visual Literacy </li></ul><ul><li>VL uses images to teach critical and creative thinking, communication and visual literacy. </li></ul><ul><li>VL increases student competence in constructing meaning from images that incorporate various curriculum-based subjects. </li></ul><ul><li>VL helps students sharpen their powers of observation. </li></ul>
  9. 9. Visual Literacy (VL) <ul><li>2. The importance of Visual Literacy </li></ul><ul><li>VL increases ability to locate information, analyze, reason and form conclusions about the photograph. </li></ul><ul><li>VL opens up new worlds for students and engages them to write in more meaningful ways. </li></ul><ul><li>VL helps students to think more consciously about the details they see. </li></ul>
  10. 10. Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>“ By asking your students the right questions, they can learn to read and discover the story behind the image”. </li></ul>
  11. 11. Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>For Example: </li></ul><ul><li>What information is conveyed by: </li></ul><ul><ul><li>gesture? </li></ul></ul><ul><ul><li>expression? </li></ul></ul><ul><ul><li>the clothing worn in the photograph? </li></ul></ul><ul><ul><li>the background? </li></ul></ul><ul><ul><li>the use of props? </li></ul></ul>
  12. 12. Visual Literacy (VL) <ul><li>3. Enhancing student’s visual literacy: How? </li></ul><ul><li>For Example: </li></ul><ul><li>- Who created the image? </li></ul><ul><li>- Who is the audience of the image? </li></ul><ul><li>- For what purpose was the image created? </li></ul><ul><li>- What is the message of the image? </li></ul><ul><li>- Why was the image arranged that way? </li></ul>
  13. 13. Visual Literacy (VL) <ul><li>4. Student objectives/roles </li></ul><ul><li>Practice the skills of observing and interpreting photographs. </li></ul><ul><li>Transform visual information into strong descriptive language. </li></ul><ul><li>Find/create images that describe/illustrate a specific point of view or issue. </li></ul>
  14. 14. Visual Elements Syntax and Semantics
  15. 15. Visual Elements: Syntax and Semantics <ul><li>The Language of Visual Literacy </li></ul><ul><li>Visuals are a language that allow us to produce and communicate thoughts and images about reality. </li></ul><ul><li>The symbols used in visual communication are not a fixed vocabulary (dictionary) . </li></ul>
  16. 16. Visual Elements: Syntax and Semantics <ul><li>The Language of Visual Literacy </li></ul><ul><li>Visual communication is made up of symbols whose meaning results from their context . </li></ul><ul><li>A visual meaning is formed by seeing and thinking . </li></ul>
  17. 17. Visual Elements: Syntax and Semantics <ul><li>Visual Semantics </li></ul><ul><li>Semantic is the study of language meaning . </li></ul><ul><li>Visual semantics are the cultural, communicative and social signs relate to meaning. </li></ul><ul><li>Examples of visual semantics signs includes: purpose, photo creator, date & time of shooting, purpose, context, audience, relationships… </li></ul>
  18. 18. Visual Elements: Syntax and Semantics <ul><li>Visual Syntax </li></ul><ul><li>Syntax is the grammatical arrangement of words in sentences . </li></ul><ul><li>VL syntax is the form of building of blocks of an image. These blocks are called visual elements . </li></ul><ul><li>Examples of visual elements includes: scale, dimension, arrangements, framing, motion, colour, light, shadow, juxtaposition, relative size, foreground, background… </li></ul>
  19. 19. Visual Elements <ul><li>Main Visual Elements (visual syntax) </li></ul><ul><li>Framing </li></ul><ul><li>Angle </li></ul><ul><li>Lighting </li></ul><ul><li>Timing </li></ul><ul><li>Contrast </li></ul><ul><li>Scale </li></ul>
  20. 20. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A technique used to bring the focus and depth to the subject and objects. </li></ul><ul><li>What is included and excluded in an individual shot. </li></ul><ul><li>The photographer’s determination of what the edges of a photograph will be. </li></ul>
  21. 21. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A wonderful scene, framed </li></ul><ul><li>by a window frame </li></ul>
  22. 22. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A party attender, framed </li></ul><ul><li>by her friends </li></ul>
  23. 23. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Framing </li></ul><ul><li>A beautiful sunset, naturally framed </li></ul><ul><li>by the clouds </li></ul>
  24. 24. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>The direction from which the artist photographs the subject . </li></ul><ul><li>A technique used to change/improve the look of objects by using different camera directions. </li></ul><ul><li>Angles are used to convey different information and feelings about the same subject. </li></ul>
  25. 25. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>If you like to sell your car, capture a good </li></ul><ul><li>photos from an appropriate angle. </li></ul>
  26. 26. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
  27. 27. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
  28. 28. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks young but ambitious </li></ul>
  29. 29. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks more beautiful </li></ul>
  30. 30. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks bright </li></ul>
  31. 31. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul><ul><li>Looks great </li></ul>
  32. 32. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul>
  33. 33. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Angle </li></ul>
  34. 34. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul><ul><li>Lighting is a technique used to imply a mood/emotion. </li></ul><ul><li>Very contrasting lighting (dark shadows, bright highlights) is more dramatic than a soft gentle light. </li></ul><ul><li>Lighting and shadows also provide clues to the figuring out the larger setting and time of day the shot was taken. </li></ul>
  35. 35. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul>
  36. 36. Visual Elements <ul><li>Main Visual Elements </li></ul><ul><li>Lighting </li></ul>
  37. 37. Activities <ul><ul><li>A. Find images. </li></ul></ul><ul><ul><li>B. Define and describe images. </li></ul></ul><ul><ul><li>C. Content & image analysis (various student books) . </li></ul></ul><ul><ul><li>D. Using Images to create a visual story . </li></ul></ul>
  38. 38. Discussions & Conclusions

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