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Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
Visual Principles II: Visual Literacy
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Visual Principles II: Visual Literacy

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Visual Principles II: Visual Literacy

Visual Principles II: Visual Literacy

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  • 1. TECH3008 Introduction to Educational Technology Dr. Alaa Sadik Department of Instructional & Learning Technologies www.alaasadik.net [email_address]
  • 2. TECH3008 Introduction to Educational Technology Presentation Four: Visual Principles II: Visual Literacy
  • 3.
    • Using optical & digital images in education:
    • Why?
    • How?
  • 4.
    • Using optical & digital images in education: Why?
    • Learner preferences and styles can more effectively be addressed.
    • Enhanced learning and retention take place through the use of visual material.
    • Bring deeper understanding to complex subject matter.
    • Help students focus attention.
    • Improve the decision-making process.
    • Speed adoption of major change.
    • Motivate learners.
  • 5.
    • Using optical & digital images in education: How?
    • Print format
    • Books
    • Portrait
    • Newsletters
    • Presentations
    • TV screen
    • Image CD
    • The Web
  • 6. Visual Literacy (VL)
    • 1. Defining Visual Literacy
    • “ Visual Literacy means being able to read and compose images”.
    • “ The ability to discriminate and interpret visual actions, objects and other images, while gaining meaning from them ”.
  • 7. Visual Literacy (VL
    • 1. Defining Visual Literacy
    • “ Visual literacy skills are required for effective learning and teaching via images”.
  • 8. Visual Literacy (VL)
    • 2. The importance of Visual Literacy
    • VL uses images to teach critical and creative thinking, communication and visual literacy.
    • VL increases student competence in constructing meaning from images that incorporate various curriculum-based subjects.
    • VL helps students sharpen their powers of observation.
  • 9. Visual Literacy (VL)
    • 2. The importance of Visual Literacy
    • VL increases ability to locate information, analyze, reason and form conclusions about the photograph.
    • VL opens up new worlds for students and engages them to write in more meaningful ways.
    • VL helps students to think more consciously about the details they see.
  • 10. Visual Literacy (VL)
    • 3. Enhancing student’s visual literacy: How?
    • “ By asking your students the right questions, they can learn to read and discover the story behind the image”.
  • 11. Visual Literacy (VL)
    • 3. Enhancing student’s visual literacy: How?
    • For Example:
    • What information is conveyed by:
      • gesture?
      • expression?
      • the clothing worn in the photograph?
      • the background?
      • the use of props?
  • 12. Visual Literacy (VL)
    • 3. Enhancing student’s visual literacy: How?
    • For Example:
    • - Who created the image?
    • - Who is the audience of the image?
    • - For what purpose was the image created?
    • - What is the message of the image?
    • - Why was the image arranged that way?
  • 13. Visual Literacy (VL)
    • 4. Student objectives/roles
    • Practice the skills of observing and interpreting photographs.
    • Transform visual information into strong descriptive language.
    • Find/create images that describe/illustrate a specific point of view or issue.
  • 14. Visual Elements Syntax and Semantics
  • 15. Visual Elements: Syntax and Semantics
    • The Language of Visual Literacy
    • Visuals are a language that allow us to produce and communicate thoughts and images about reality.
    • The symbols used in visual communication are not a fixed vocabulary (dictionary) .
  • 16. Visual Elements: Syntax and Semantics
    • The Language of Visual Literacy
    • Visual communication is made up of symbols whose meaning results from their context .
    • A visual meaning is formed by seeing and thinking .
  • 17. Visual Elements: Syntax and Semantics
    • Visual Semantics
    • Semantic is the study of language meaning .
    • Visual semantics are the cultural, communicative and social signs relate to meaning.
    • Examples of visual semantics signs includes: purpose, photo creator, date & time of shooting, purpose, context, audience, relationships…
  • 18. Visual Elements: Syntax and Semantics
    • Visual Syntax
    • Syntax is the grammatical arrangement of words in sentences .
    • VL syntax is the form of building of blocks of an image. These blocks are called visual elements .
    • Examples of visual elements includes: scale, dimension, arrangements, framing, motion, colour, light, shadow, juxtaposition, relative size, foreground, background…
  • 19. Visual Elements
    • Main Visual Elements (visual syntax)
    • Framing
    • Angle
    • Lighting
    • Timing
    • Contrast
    • Scale
  • 20. Visual Elements
    • Main Visual Elements
    • Framing
    • A technique used to bring the focus and depth to the subject and objects.
    • What is included and excluded in an individual shot.
    • The photographer’s determination of what the edges of a photograph will be.
  • 21. Visual Elements
    • Main Visual Elements
    • Framing
    • A wonderful scene, framed
    • by a window frame
  • 22. Visual Elements
    • Main Visual Elements
    • Framing
    • A party attender, framed
    • by her friends
  • 23. Visual Elements
    • Main Visual Elements
    • Framing
    • A beautiful sunset, naturally framed
    • by the clouds
  • 24. Visual Elements
    • Main Visual Elements
    • Angle
    • The direction from which the artist photographs the subject .
    • A technique used to change/improve the look of objects by using different camera directions.
    • Angles are used to convey different information and feelings about the same subject.
  • 25. Visual Elements
    • Main Visual Elements
    • Angle
    • If you like to sell your car, capture a good
    • photos from an appropriate angle.
  • 26. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks great
  • 27. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks great
  • 28. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks young but ambitious
  • 29. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks more beautiful
  • 30. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks bright
  • 31. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks great
  • 32. Visual Elements
    • Main Visual Elements
    • Angle
  • 33. Visual Elements
    • Main Visual Elements
    • Angle
  • 34. Visual Elements
    • Main Visual Elements
    • Lighting
    • Lighting is a technique used to imply a mood/emotion.
    • Very contrasting lighting (dark shadows, bright highlights) is more dramatic than a soft gentle light.
    • Lighting and shadows also provide clues to the figuring out the larger setting and time of day the shot was taken.
  • 35. Visual Elements
    • Main Visual Elements
    • Lighting
  • 36. Visual Elements
    • Main Visual Elements
    • Lighting
  • 37. Activities
      • A. Find images.
      • B. Define and describe images.
      • C. Content & image analysis (various student books) .
      • D. Using Images to create a visual story .
  • 38. Discussions & Conclusions

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