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Visual Elements

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  • 1. Photography in Education TECH2113 Dr. Alaa Sadik Department of Instructional & Learning Technologies www.alaasadik.net [email_address]
  • 2. Photography in Education TECH2113 Week 3 Part One Visual Elements
  • 3. Visual Elements: Syntax and Semantics
    • The Language of Visual Literacy
    • Visuals are a language that allow us to produce and communicate thoughts and images about reality.
    • The symbols used in visual communication are not a fixed vocabulary (dictionary) .
    • Visual communication is made up of symbols whose meaning results from their context .
    • A visual meaning is formed by seeing and thinking .
  • 4. Visual Elements: Syntax and Semantics
    • Visual Semantics
    • Semantic is the study of language meaning .
    • Visual semantics are the structural, cultural, communicative and social signs relate to meaning.
    • Examples of visual semantics signs includes: purpose, photo creator, date & time of shooting, purpose, context, audience, relationships…
  • 5. Visual Elements: Syntax and Semantics
    • Visual Syntax
    • Syntax is the grammatical arrangement of words in sentences .
    • VL syntax is the form of building of blocks of an image. These blocks are called visual elements .
    • Examples of visual elements includes: scale, dimension, arrangements, framing, motion, colour, light, shadow, juxtaposition, relative size, foreground, background…
  • 6. Visual Elements
    • Main Visual Elements
    • Framing
    • Angle
    • Lighting
    • Timing
    • Contrast
    • Scale
  • 7. Visual Elements
    • Main Visual Elements
    • Framing
    • A technique used to bring the focus and depth to the subject and objects.
    • What is included and excluded in an individual shot.
    • The photographer’s determination of what the edges of a photograph will be.
  • 8. Visual Elements
    • Main Visual Elements
    • Framing
    • A wonderful scene, framed
    • by a window frame
  • 9. Visual Elements
    • Main Visual Elements
    • Framing
    • A party attender, framed
    • by her friends
  • 10. Visual Elements
    • Main Visual Elements
    • Framing
    • A beautiful sunset, naturally framed
    • by the clouds
  • 11. Visual Elements
    • Main Visual Elements
    • Angle
    • The direction from which the artist photographs the subject .
    • A technique used to change/improve the look of objects by using different camera directions.
    • Angles are used to convey different information and feelings about the same subject.
  • 12. Visual Elements
    • Main Visual Elements
    • Angle
    • If you like to sell your car, capture a good
    • photos from an appropriate angle.
  • 13. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks great
  • 14. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks great
  • 15. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks young but ambitious
  • 16. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks more beautiful
  • 17. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks bright
  • 18. Visual Elements
    • Main Visual Elements
    • Angle
    • Looks great
  • 19. Visual Elements
    • Main Visual Elements
    • Angle
  • 20. Visual Elements
    • Main Visual Elements
    • Angle
  • 21. Visual Elements
    • Main Visual Elements
    • Lighting
    • Lighting is a technique used to imply a mood/emotion.
    • Very contrasting lighting (dark shadows, bright highlights) is more dramatic than a soft gentle light.
    • Lighting and shadows also provide clues to the figuring out the larger setting and time of day the shot was taken.
  • 22. Visual Elements
    • Main Visual Elements
    • Lighting
  • 23. Visual Elements
    • Main Visual Elements
    • Lighting
  • 24. Visual Elements
    • Main Visual Elements
    • Timing
  • 25. Visual Elements
    • Main Visual Elements
    • Contrast
  • 26. Visual Elements
    • Main Visual Elements
    • Scale
  • 27. Discussions & Conclusions

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