Design, selection and utilization of media


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Design, selection and utilization of media

  1. 1. By Alaa Sadik, Ph.D. Visiting Consultant Department of Instructional Technology College of Education [email_address] Design, Selection and Uutilization of Media <ul><li>. </li></ul>Sultan Qaboos University
  2. 2. PART ONE Media, Technology & Learning
  3. 3. <ul><li>Types of Instructional Media Text, image & audio </li></ul>
  4. 4. The Human Ear Text (words, numbers, signs, symbols, equations, etc.) The ear consists of three basic parts the outer ear, the middle ear, and the inner ear. Each part of the ear serves a specific purpose in the task of detecting and interpreting sound. ……………………………… ……………………………… ………………………………
  5. 5. The Human Ear Image (drawing, graph, photo, map, etc.)
  6. 6. The Human Ear Audio (human voice, sound effects, etc.) The human ear consists of ...
  7. 7. Text, Image & Audio <ul><li>The human ear consists of three parts: </li></ul><ul><li>The outer ear </li></ul><ul><li>The middle ear </li></ul><ul><li>The inner ear </li></ul>Listen The Human Ear
  8. 8. The New Media Class Hierarchy <ul><li>Temporal </li></ul><ul><li>Static </li></ul><ul><li>- Computational </li></ul><ul><li>- Directive </li></ul>(Waters, 1998)
  9. 9. The Human Ear Temporal (animation)
  10. 10. Landing The pilot managed to land the airoplane safely Temporal (video)
  11. 11. Auditory Physiology Lab. This figure shows a summary of the maximum efferent mediated adaptation of the DPOAE for 168 intensity combinations of the primary tones in 0.4 dB steps. Computational (graphs)
  12. 12. Define Values Using Sliders Directive (sliders)
  13. 13. Multimedia End of this point Transmission that combine different media of communication ( text , graphics , audio, animation, video, etc. )
  14. 14. 2. Message Design Communication Process - Sender - Message (to carry the content) - Medium (to carry the message) - Receiver - Domain
  15. 15. Media & Experience Dale’s Cone of Experience
  16. 16. Dale’s Cone of Experience <ul><li>Upper levels: </li></ul><ul><ul><li>provide more information, </li></ul></ul><ul><ul><li>compress information, </li></ul></ul><ul><ul><li>faster for those able to process it, </li></ul></ul><ul><ul><li>need more instructional support. </li></ul></ul><ul><li>Lower levels: </li></ul><ul><ul><li>involve the learner as a participant, </li></ul></ul><ul><ul><li>encourage active learning, </li></ul></ul><ul><ul><li>provide less information, </li></ul></ul><ul><ul><li>more stimuli and richer. </li></ul></ul>
  17. 17. Dale’s Cone of Experience
  18. 18. 3. Media & Technology Attributes - Interactivity - Branching - Realism - Bandwidth
  19. 19. Interaction Exchange of information, ideas, opinions between and among learners and teachers. Usually occurring through technology with the aim of facilitating learning .
  20. 20. Types of Interaction - Learner-teacher - Learner-learner - Learner-content - Learner-machine
  21. 21. Time of Interaction - Synchronous (time-dependent) - Asynchronous (time-independent)
  22. 22. Technology-Mediated Interaction Traditional Media Two-way Media
  23. 24. Branching Indexed design Sequencing design Exploration design
  24. 25. 4. Selection Criteria of Media & Technology <ul><li>Objectives are well-defined </li></ul><ul><li>Content is clear </li></ul><ul><li>Suitable for time and place </li></ul><ul><li>Suitable for learner’s ability </li></ul><ul><li>Interactive </li></ul><ul><li>Reusable </li></ul><ul><li>Cost-effective </li></ul>
  25. 26. Selection Criteria
  26. 27. 5. Level of Technology Use - Informational - Supplemental - Communal - Essential - Immersive
  27. 28. PART TWO Instructional Design & Media
  28. 29. Instructional Design <ul><li>For whom is the programme being developed? </li></ul><ul><li>What do you want the learners to learn? </li></ul><ul><li>How is the subject content or skill best learned? </li></ul><ul><li>How do you determine the extent to which the learning has been achieved? </li></ul>The structure of an environment to provide learners with conditions that support learning.
  29. 30. Instructional Design
  30. 31. Instructional Design of Courseware
  31. 32. Instructional Design (Dick and Carey, 1996 )
  32. 33. Instructional Design ( Kemp , 199 4)
  33. 34. Instructional Design <ul><li>ASSURE Model </li></ul><ul><li>A nalyze learners </li></ul><ul><li>S tate objectives </li></ul><ul><li>S elect media and materials </li></ul><ul><li>U tilize media and materials </li></ul><ul><li>R equire learner participation </li></ul><ul><li>E valuate and revise </li></ul>
  34. 35. ID & Learning Theories Behaviourism Learning is a sequence of stimuli and response actions in the learner. Cognitivism Focus on cognitive processes, such as retention and recall of prior learning. Constructivism Learning is an active process in which the learner builds knowledge and understanding from individual experiences.
  35. 36. Constructivism <ul><li>Construction of knowledge depends on: </li></ul><ul><li>the interaction between the learner and others in the learning environment. </li></ul><ul><li>an active engagement in problem-solving situations. </li></ul>
  36. 37. PART THREE Utilization of Media
  37. 38. Examples of Digital Media & Technologies - Satellite broadcasting - Video-conferencing - CD-ROMs and DVDs - The Internet and the Web
  38. 39. Internet and Web Technologies - Authoring tools - Support tools - Delivery and management systems (DMS)
  39. 40. Authoring Tools - For general purposes FrontPage, MM Flash, etc. - For instructional purposes ToolBook Instructor, Authorware, etc.
  40. 41. Authoring Tools Gneral FrontPage
  41. 42. Authoring Tools Instructional ToolBook Instructor
  42. 43. Authoring Tools Instructional ToolBook Instructor
  43. 46. Support Tools <ul><li>- Word processors </li></ul><ul><li>Photo editors </li></ul><ul><li>Drawing tools </li></ul><ul><li>- Audio/video editors </li></ul><ul><li>- Web browsers </li></ul>
  44. 47. Support Tools Photo editors PaintShop Pro Contains all the tools you need for creating, editing, and retouching your images. It is friendly enough for the casual user and professional.
  45. 48. Support Tools Drawing tools SmartDraw Contains all the tools you need for drawing shapes, instructional graphics, maps and flowcharts and export them in standard formats.
  46. 49. Support Tools Video editors Pinnacle Studio Contain many tools to edit and produce professional video clips.
  47. 50. Support Tools Multimedia authoring Liquid Media Rich multimedia authoring & presentation software package, capable of stunning effects with fluid motion.
  48. 51. Support Tools Multimedia authoring ECTI Create presentations, demonstrations, simulations, images, Flash animations, etc .
  49. 52. Delivery and Management Systems <ul><li>- WebCT </li></ul><ul><li>- Blackboard </li></ul><ul><li>TopClass </li></ul><ul><li>Moodle </li></ul>
  50. 53. Delivery and Management Systems WebCT - Tutor utilities - Course tools - Interaction tools
  51. 54. BlackBoard - Content builder - Communication tools - Assessment tool - Student administration Delivery and Management Systems
  52. 55. Alaa Sadik, Ph.D. [email_address] This presentation is available at The End