<ul><li> Overview
Features
 Support
How to read a QR Code
License
QR Codes in Marketing
The Secrets</li></li></ul><li>Overview<br />A QR Code is a matrix code or two-dimensional bar code created by Japanese cor...
Overview<br />
Features<br />High Capacity Encoding of Data <br />While conventional bar codes are capable of storing a maximum of approx...
Features<br />Small Printout Size<br />Since QR Code carries information both horizontally and vertically, QR Code is capa...
Features<br />Dirt and Damage Resistant<br />QR Code has error correction capability.<br /> Data can be restored even if t...
Features<br />Readable from any direction in 360°<br />QR Code is capable of 360 degree (omni-directional), high speed rea...
Support<br />Nokia, Sony Ericsson, Fujitsu Siemens, HTC, i-mate, LG, Motorola, Palm, Samsung… Almost all mobiles Supported...
How to read a QR Code<br />i-nigma readerGo to www.i-nigma.mobi on your mobile. <br />i-nigma will automatically identify ...
UpCode reader http://www.upcode.fi
Semacode readerhttp://semacode.org/ota
QuickMark readerwww.quickmark.com.tw/En/basic/index.asp</li></li></ul><li>License<br />The good news is that QR codes are ...
QR Codes in Marketing<br />The uses for QR codes are almost limitless.<br />
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Everything you should know about QR code

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Overview
Features
Support
How to read a QR Code
License
QR Codes in Marketing

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Everything you should know about QR code

  1. 1. <ul><li> Overview
  2. 2. Features
  3. 3. Support
  4. 4. How to read a QR Code
  5. 5. License
  6. 6. QR Codes in Marketing
  7. 7. The Secrets</li></li></ul><li>Overview<br />A QR Code is a matrix code or two-dimensional bar code created by Japanese corporation Denso-Wave in 1994. <br />The &quot;QR&quot; is derived from &quot;Quick Response&quot;, as the creator intended the code to allow its contents to be decoded at high speed. <br />QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Moreover, most current Japanese mobile phones can read this code with their camera.<br />
  8. 8. Overview<br />
  9. 9. Features<br />High Capacity Encoding of Data <br />While conventional bar codes are capable of storing a maximum of approximately 20 digits, QR Code is capable of handling several dozen to several hundred times more information.QR Code is capable of handling all types of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes. Up to 7,089 characters can be encoded in one symbol.<br />
  10. 10. Features<br />Small Printout Size<br />Since QR Code carries information both horizontally and vertically, QR Code is capable of encoding the same amount of data in approximately one-tenth the space of a traditional bar code. <br />(For a smaller printout size, Micro QR Code is available.<br />
  11. 11. Features<br />Dirt and Damage Resistant<br />QR Code has error correction capability.<br /> Data can be restored even if the symbol is partially dirty or damaged. A maximum 30% of code words can be restored.<br />
  12. 12. Features<br />Readable from any direction in 360°<br />QR Code is capable of 360 degree (omni-directional), high speed reading. QR Code accomplishes this task through position detection patterns located at the three corners of the symbol. These position detection patterns guarantee stable high-speed reading, circumventing the negative effects of background interference.<br />
  13. 13. Support<br />Nokia, Sony Ericsson, Fujitsu Siemens, HTC, i-mate, LG, Motorola, Palm, Samsung… Almost all mobiles Supported<br />
  14. 14. How to read a QR Code<br />i-nigma readerGo to www.i-nigma.mobi on your mobile. <br />i-nigma will automatically identify your handset type, download and install i-nigma.<br />Also:<br /><ul><li>NeoReader, http://get.neoreader.com
  15. 15. UpCode reader http://www.upcode.fi
  16. 16. Semacode readerhttp://semacode.org/ota
  17. 17. QuickMark readerwww.quickmark.com.tw/En/basic/index.asp</li></li></ul><li>License<br />The good news is that QR codes are free to create and use.<br />Denso wave is the creator of QR Codes and they also hold the patent. <br />Their QR code specification has been made available to use by any individual or organization so there are no licensing or royalties to pay. zero cost!<br />http://www.denso-wave.com/qrcode/faq-e.html<br />
  18. 18. QR Codes in Marketing<br />The uses for QR codes are almost limitless.<br />
  19. 19. QR Code Can Be<br /><ul><li> Text
  20. 20. Website URL
  21. 21. Telephone Number
  22. 22. SMS Message
  23. 23. Contact Details (VCARD)
  24. 24. Google Map
  25. 25. Facebook Profile
  26. 26. MySpace Profile</li></li></ul><li>QR Codes in Marketing<br />Brands can use QR codes in all kinds of new ways to reach consumers.<br />QR codes can be used on posters and billboards, providing anyone with a cell phone immediate access to everything from information on consumer prize campaigns to addresses and maps for retail outlets.<br />
  27. 27. QR Codes in Marketing<br />QR codes are also handy for various branding purposes. <br />They can be used to direct mobile phone users to special websites to download brand ads, ringtones, character logos, viral videos, branded flash games and more. <br />Similarly, movie studios make it easy to view coming attractions by printing QR codes on posters that are hung all over the world. Scan the code…you&apos;re watching previews of films right on your phone.<br />
  28. 28. <ul><li> Fast food brands can print QR codes on sandwich wrappers. One quick scan and you're instantaneously provided with nutritional and/or ingredient information.
  29. 29. Retailers can print them on receipts.
  30. 30. Event producers employ them to provide exhibit information.
  31. 31. Doctor's offices and beauty salons use them to let people make appointments over their mobile phones.
  32. 32. Companies can print them on business cards so clients and suppliers can suck contact info right into their cell phones and PDAs.
  33. 33. TV shows can use QR codes to appear on the corner of the screen to provide product information.</li></li></ul><li>And Now<br />
  34. 34. Another idea using QR Codes…<br />
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