Sosiaalisen median case: Finnair

3. Marraskuuta 2011

Finnair in social media Aku Varamäki Social Media Manager Finnair Presentation / Firstname Lastname 14. marraskuuta 2011

The boutiqueairline of choice for the New Silk Road• 65 aircraft• 11 destinations in Asia and more than 60 in Europe• Schedules tailored for transfer traffic• 7 million passengers per year• 2 billion euros in annual revenue

Our 2020 Vision• Number one in the Nordic countries• Doubling of our Asian traffic• The most desired option in travel between Europe and Asia

Finnair is designed for you - We are investing in our service design to take the entirety of the customer experience to the next level - We put the human experience first for peace of mind - Employees have the license to act and embrace their individuality - Our basic values: quality, freshness and creativityPresentation / Firstname Lastname 14. marraskuuta 2011 5

Social media landscape • www.facebook.com/finnair • www.twitter.com/finnair – @Finnair_sg – @Finnair_UK • www.youtube.com/finnair • www.foursquare.com/finnair • Blogs • Sina Weibo • Youku • ...Presentation / Firstname Lastname 14. marraskuuta 2011 6

Be strategicPresentation / Firstname Lastname 14. marraskuuta 2011 7

ListenPresentation / Firstname Lastname 14. marraskuuta 2011 8

EngagePresentation / Firstname Lastname 14. marraskuuta 2011 9

CooperatePresentation / Firstname Lastname 14. marraskuuta 2011 10

ServePresentation / Firstname Lastname 14. marraskuuta 2011 11

GuidePresentation / Firstname Lastname 14. marraskuuta 2011 12

MeasurePresentation / Firstname Lastname 14. marraskuuta 2011 13

...and never give up!Presentation / Firstname Lastname 14. marraskuuta 2011 14

SUBHEADER IS VERDANA Thank you! Twitter - @akuvaramaki Blogi – www.orgcomms.wordpress.comPresentation / Firstname Lastname 14. marraskuuta 2011 15

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Sosiaalisen median case: Finnair

by Aku Varamäki on Nov 14, 2011

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Sosiaalisen median case: Finnair — Presentation Transcript