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Meltwater march 2013 business breakfast helsinki

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Esitykseni Meltwaterin aamiaistilaisuudessa 6.3.2013.

Esitykseni Meltwaterin aamiaistilaisuudessa 6.3.2013.

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  • 1. Meltwater Business Breakfast Helsinki 5.3.2013
  • 2. Osallistaminensosiaalisessa mediassa Case Finnair Aku Varamäki Social Media Manager Finnair Meltwater Business Breakfast Helsinki 5.3.2013
  • 3. Mitä osallistaminen on • Liketystä • Jakamista • Suosittelua • Kommentointia • Keskustelua • Ideointia • Sisällön tuotantoa • Verkostoitumista • Yhteisön tai faniryhmän luomistaMeltwater Business Breakfast Helsinki 5.3.2013
  • 4. Osallistamisen hyödyt • Digijalanjäljen kasvattaminen • Huomio • Maine • Sitouttaminen • Yhteisymmärryksen lisääminen yrityksen ja sidosryhmien välillä • Brändin puolestapuhujat • Parempi tuote/palveluMeltwater Business Breakfast Helsinki 5.3.2013
  • 5. OMA HENKILÖSTÖMeltwater Business Breakfast Helsinki 5.3.2013
  • 6. Meltwater Business Breakfast Helsinki 5.3.2013
  • 7. Meltwater Business Breakfast Helsinki 5.3.2013
  • 8. Meltwater Business Breakfast Helsinki 5.3.2013
  • 9. ASIAKKAATMeltwater Business Breakfast Helsinki 5.3.2013
  • 10. Meltwater Business Breakfast Helsinki 5.3.2013
  • 11. Meltwater Business Breakfast Helsinki 5.3.2013
  • 12. Meltwater Business Breakfast Helsinki 5.3.2013
  • 13. ONLINE-YHTEISÖMeltwater Business Breakfast Helsinki 5.3.2013
  • 14. Meltwater Business Breakfast Helsinki 5.3.2013
  • 15. 15
  • 16. "It was nice to be recognized by the airline but being part of this company’s social network meant more to me than they would ever know.[...] And I have to admit… every time I walk past a Finnair check-in desk… I smile. I am even thinking about a trip to Finland. After all, I really have to see that book-swap lounge, right?"Meltwater Business Breakfast Helsinki 5.3.2013
  • 17. Kiitos!Finnairfacebook.com/finnairtwitter.com/finnairyoutube.com/finnairblogs.finnair.comAkutwitter.com/akuvaramakiorgcomms.wordpress.comMeltwater Business Breakfast Helsinki 5.3.2013

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