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Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
Making The Most Of Online Resources
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Making The Most Of Online Resources

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  • 1. Making the Most of Online Resources A Primer for Professional Artists
  • 2. Overview <ul><li>There are many resources available on the Internet that can help you increase exposure and communication with collectors, galleries and prospective students. </li></ul><ul><li>Venues such as e-mail marketing campaigns, blogs, social networks, video/presentation sites and others will be discussed in detail in the context of marketing your work. </li></ul><ul><li>This presentation will provide the information you need to decide which of these resources is right for you in order to maximize exposure and communication with your target audience. </li></ul>
  • 3. Beyond the Web Site… <ul><li>Your first venture into online communications likely will be your web site </li></ul><ul><li>But if you build it, will they come? </li></ul><ul><li>There are other tools and venues that will increase your exposure and expand your reach: </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>E-mail marketing campaigns </li></ul></ul><ul><ul><li>Social Networking sites </li></ul></ul><ul><ul><li>Discussion Forums / Bulletin Boards </li></ul></ul><ul><ul><li>Slide and Video sharing sites </li></ul></ul>
  • 4. Blogs <ul><li>A blog (or Web log) is often used as an online journal or method of ongoing communication </li></ul><ul><li>Articles, announcements, tips, presentations, support materials, instruction </li></ul><ul><li>Encourages interaction and discussion with the audience </li></ul>
  • 5. Blogs <ul><li>Features: </li></ul><ul><ul><li>FREE! </li></ul></ul><ul><ul><li>Easy to set up, no web design experience needed </li></ul></ul><ul><ul><li>Audience can easily subscribe to posts </li></ul></ul><ul><ul><li>“ Tags” draw traffic to your site as well as automatic traffic generation from new posts </li></ul></ul><ul><ul><li>Track visits, stats easily </li></ul></ul><ul><ul><li>Provides real time access to your news, events and new work </li></ul></ul><ul><ul><li>Comments can be moderated </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Updating required, bloggers sometimes lose interest in their blogs and stop posting regularly, this significantly reduces repeat traffic from subscribers </li></ul></ul><ul><ul><li>Make sure content is relevant, fresh and informative </li></ul></ul><ul><ul><li>Keep posts brief, you are writing an article, not a novel </li></ul></ul><ul><ul><li>Use images whenever possible!!! </li></ul></ul>
  • 6. Blogs <ul><li>Resources: </li></ul><ul><ul><li>www.wordpress.com </li></ul></ul><ul><ul><li>www.blogspot.com </li></ul></ul><ul><ul><li>www.blogger.com </li></ul></ul><ul><li>Art Blog listings (links to other art blogs): </li></ul><ul><ul><li>www.artblogs4u.com </li></ul></ul><ul><ul><li>www.artbloggin.com </li></ul></ul>
  • 7. E-mail Marketing Campaigns <ul><li>Announcements, newsletters, invitations sent via email instead of regular mail </li></ul><ul><li>Administered by third party email service </li></ul><ul><li>Service provides database maintenance, opt out capabilities, reports and tracking </li></ul><ul><li>Keeps your name in front of your target audience </li></ul>
  • 8. E-mail Marketing Campaigns <ul><li>Features: </li></ul><ul><ul><li>Low cost (typically under $150 per year for 500 contacts) </li></ul></ul><ul><ul><li>Easy to set up, no web design experience needed </li></ul></ul><ul><ul><li>Audience can easily subscribe (or unsubscribe) to e-mails </li></ul></ul><ul><ul><li>Track mail opened, bounce backs, and other stats easily </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Need to be careful about frequency of mailings – do not go overboard or you will be perceived as a Spammer! </li></ul></ul><ul><ul><li>Keep your lists up to date </li></ul></ul><ul><ul><li>Keep a back up copy of your contact database in Excel, Outlook, or other spreadsheet / mail format on your hard drive </li></ul></ul>
  • 9. E-mail Marketing Campaigns <ul><li>Resources: </li></ul><ul><ul><li>www.constantcontact.com </li></ul></ul><ul><ul><li>www.patronmail.com </li></ul></ul>
  • 10. Social Networking Sites <ul><li>Examples: Facebook, MySpace </li></ul><ul><li>Builds online exposure in a passive way </li></ul><ul><li>Adjunctive to blog, web site </li></ul><ul><li>Somewhat youth-oriented, but that is changing </li></ul><ul><li>Some provide opportunity to sell art online </li></ul><ul><li>Great way to market workshops/classes </li></ul>
  • 11. Social Networking Sites <ul><li>Features: </li></ul><ul><ul><li>Good for reaching a youthful audience: for example, prospective students </li></ul></ul><ul><ul><li>Great for getting exposure with prospective galleries/collectors </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Be careful how much personal information you share about yourself </li></ul></ul><ul><ul><li>Don’t become a slave to posting </li></ul></ul><ul><ul><li>Don’t post high resolution images of your work </li></ul></ul>
  • 12. Friends vs. Fans Pages <ul><li>Friends page is a personal page </li></ul><ul><li>Fans page is for marketing your work </li></ul><ul><li>If you use both and allow people you don’t know to become friends, be very careful about the type of information you put on your personal page </li></ul><ul><li>Having 2 pages (one for friends and one for fans) allows you to separate personal items from business/networking </li></ul>
  • 13. Social Networking Sites <ul><li>Resources: </li></ul><ul><ul><li>www.myspace.com </li></ul></ul><ul><ul><li>www.facebook.com </li></ul></ul>
  • 14. Discussion Forums / Bulletin Boards <ul><li>Announcements for exhibits or classes </li></ul><ul><li>Job resources </li></ul><ul><li>Submission calls </li></ul><ul><li>Gallery listings </li></ul><ul><li>Art Supplies / Equipment for sale or purchase </li></ul><ul><li>Meeting other artists </li></ul>
  • 15. Discussion Forums / Bulletin Boards <ul><li>Features: </li></ul><ul><ul><li>FREE </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Geographic and limited demographic targeting capabilities </li></ul></ul><ul><ul><li>Anonymous communication capabilities </li></ul></ul><ul><ul><li>Give / receive critiques of your work and that of other artists </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Be careful how much personal information you share about yourself </li></ul></ul><ul><ul><li>Don’t get into heated discussions with other participants, they may be trolls </li></ul></ul><ul><ul><li>Be careful if you engage in online critiquing, especially if you sell professionally </li></ul></ul><ul><ul><li>Limited graphics capabilities </li></ul></ul><ul><ul><li>For sale items best limited to art supplies and equipment, not original artwork </li></ul></ul>
  • 16. Discussion Forums / Bulletin Boards <ul><li>Resources: </li></ul><ul><ul><li>www.craigslist.com </li></ul></ul><ul><ul><li>www.etsy.com (more geared toward crafters rather than fine artists) </li></ul></ul><ul><ul><li>www.myartspace.com </li></ul></ul>
  • 17. Slide & Video Sharing Sites <ul><li>Share portfolios and presentations of your work </li></ul><ul><li>Gallery proposals and communication </li></ul><ul><li>Student handouts & demonstrations </li></ul>
  • 18. Slide & Video Sharing Sites <ul><li>Features: </li></ul><ul><ul><li>FREE </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul><ul><ul><li>Adjunctive exposure </li></ul></ul><ul><ul><li>Interactive, multi-media capabilities, slidecasts, etc. </li></ul></ul><ul><ul><li>Great for instructors: classroom handouts and demos </li></ul></ul><ul><li>Things to keep in mind: </li></ul><ul><ul><li>Some proficiency with Power Point or video editing capabilities required </li></ul></ul><ul><ul><li>Be sure to put copy right symbols on your materials and artwork </li></ul></ul><ul><ul><li>Don’t over-package materials, less is more approach often works best </li></ul></ul>
  • 19. Slide & Video Sharing Sites <ul><li>Resources: </li></ul><ul><ul><li>www.slideshare.net </li></ul></ul><ul><ul><li>www.youtube.com </li></ul></ul>
  • 20. Summary <ul><li>There are many resources available </li></ul><ul><li>You need to develop a plan that profiles your target audience and your goals: whom do you want to reach and what do you want to say to them? </li></ul><ul><li>Use the information provided to match your needs to the resources available </li></ul><ul><li>You don’t have to use everything that is out there—pick and choose carefully to maximize exposure and productivity! </li></ul>

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