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Is ipad a disruptive technology
 

Is ipad a disruptive technology

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The slide prepared for EMBA presentation, IPAD case study. Thanks to all original writers for the good information related to IPAD. Some info, pictures, graph here is originally from various slides ...

The slide prepared for EMBA presentation, IPAD case study. Thanks to all original writers for the good information related to IPAD. Some info, pictures, graph here is originally from various slides available in the web. This is for educationa purposes only. TQ

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    Is ipad a disruptive technology Is ipad a disruptive technology Presentation Transcript

    • Is  the  IPAD  a  Disrup/ve   Technology?  Based  on  2010  data  and  technology  
    • April 2010
    • Case  contents  :   ü E-­‐Books  pla?orm   ü Publishers   ü Music  industry   ü Movies   ü TV  Kindle  
    • Can  IPAD  success  as  IPHONE  ?  
    • Q1  :  PORTER’S  COMPETITIVE  FORCES   MODEL  
    • +   Threat  of  subs/tute   -­‐  Very  low   -­‐  Market  is  uncertain   -­‐   +   Bargaining   Bargaining   power  of   power  of   customer   Compe//ve  Rivalry   supplier   between  Exis/ng   -­‐  Consider  low  due  to   Players  -­‐  Consider  high  due  to   unavailability  of     -­‐  Consider  very  low   similar  products  &   Apple  offered  higher   because  of   royalty  (developer)   features  in  the   technology  varience   market   -­‐  High  due  to  quality   preferences   -­‐  IPAD  offer  various   applica/ons   +   +   compared  to  Kindle   Threats  of  new  entrance   -­‐  Low  due  to  high  investment   -­‐  Other  industry  player  have  the   capability  &  ability    
    • Ques/on  2  •  What  makes  IPAD  a  disrup/ve  technology?  •  Who  is  winners  and  losers  if  IPAD  becomes  a   hit?    •  Why?  
    • IPAD  SPECIFICATION  
    • Combina/on   of  MAC  &   Iphone    
    • WINNERS   LOSERS   The  iPad  makes  exis/ng  eReaders   The  iPad  could  be  the  device  that  makes  eReaders   including  the  Kindle,  Sony  eReader,   eBooks  and  eReaders  go  mainstream.     Plas/c  Logic  Que  and  B&N  Nook  look   Cheap  eReaders  could  prosper   very  ordinary  and  obsolete  Handheld   Nintendo  DS  and  Sony  PSP  have  seen   Its  hard  to  see  how  iPads  success  could  Gaming   sales  decline,  partly  because  of  iPod   create  any  winners  in  the  gaming  Devices   Touch  and  iPhone.  The  iPad  could   hardware  industry     cause  further  problems  Personal  Video   iPad  could  kick-­‐start  this  slow-­‐burn   The  portable  DVD  player  market  will  be  Players   market   wiped  out     Apple  will  con/nue  to  control  the  music  Record   distribu/on  business  and  the  industry   By  controlling  iTunes,  Apple  will  be  able  Labels,   will  have  to  accept  what  they  do  and   to  maintain  their  premium  pricing  Movies   say.  The  consumer  will  also  lose   because  of  the  lack  of  compe//on   The  book  industry  could  go  the  same   eBooks  and  audio  books  could  go   way  as  the  record  industry  and  lose  Book   mainstream  and  if  Apple  does  what  they   control  of  digital  distribu/on  of  their  Publishers   have  done  with  music  they  will  use  their   products.    Again  the  consumer  will  pay     monopoly  posi/on  to  keep  prices  high   the  price  of  Apple  controlling  the  sale   of  books  on  all  their  devices  
    • WINNERS   LOSERS   As  with  book  publishers,  if  Apple   The  iPad  could  be  a  helping-­‐hand  to  the  Newspaper   dominates  the  portable  reader  sector,   struggling  newspaper  and  magazine  &  Magazine   magazine  and  newspaper  publishers   publishing  (prin/ng)  sector  by  providing  Publishers   will  become  dependent  on  them  for   a  format  that  readers  will  again  pay     their  ongoing  success.  A  weak  posi/on   online   for  them  in  long  run   iPhone  Apps  have  been  an  incredible   Apps  have  been  so  successful  that   innova/on  which  have  created  a  mul/-­‐Apps   compe//on  has  meant  every  niche  has   billion  dollar  market  in  just  a  few  years.  Market   dozens  of  compe/tors  and  the  prices   Apps  are  here  to  stay  and  App     are  being  squeezed  ever  lower.  This   developers  will  con/nue  to  see  their   downward  trend  is  likely  to  con/nue   market  grow   Maps  with  direc/ons  and  enhanced  Atlas/Map   Publishers  of  printed  maps  and  road   informa/on  are  becoming  an  important  Publishers   atlases  will  con/nue  to  see  their   sales  driver  for  portable  devices.  Google     market  shrink   Maps  will  con/nue  to  extend  their  reach   The  biggest  poten/al  loser  will  be   As  Apple  becomes  more  dominant  in   Google  who  are  doing  everything  in  Mobile   their  audience  reach  via  mobile  devices,   their  power  to  stay  in  the  mobile  game.  AdverRsing   so  the  opportuni/es  to  generate  income   There  are  also  other  mobile  ad     from  adver/sing  grows  exponen/ally   companies  who  are  likely  to  be  swept   aside  or  consumed  by  the  giants  
    • Ques/on  3  •  Effects  on  APPLE  business  model,  content   creators  and  distributors  
    • Apple  Business  Model  
    • IMPACT  OF  IPAD   Apple  Buss.   Content   Distributors   Model   Creators  •  E-­‐book   •  More  niche   •  Offer  more  •  E-­‐mag   contents   freedom  to  •  E-­‐Newspaper   •  Specific   publisher  •  Paperless   customer   •  Act  as  agent   needs  and   •  30%  fees  on  •  TV  on  the  go   want   sales  •  Bigger   •  Personalise   •  $12-­‐14  per  e-­‐ segment   •  High-­‐quality   book   applica/on   •  Cheaper  e-­‐ for  various   book  in   media     future  
    • MIS  in  Ac/on  IPAD vs KINDLE
    • IPAD  LIMITATION  • Itunes  sync  –  cant  install  directly  • OS  Updates  • Some  websites  (Flash)  • Some  documents  • Prin/ng  (par/ally  solved)  • Backup  • No  USB  
    • Reading  Books   KINDLE   IPAD  Features   For  the  purpose  of   Mul/purpose   reading  only  Clear  formaied   Extensive  reading   Strains  eyes  easily  text  Airac/ve  color   Less  airac/ve   Airac/ve  Weight   Lighter   light  E-­‐books  price   Cheaper  ($9.90)   $12-­‐14  Baiery  life   Over  a  month   10  hours  baiery  Support   Less  add  in   More  add  in  applica/on  
    • Kindle  
    • Tablet  Market  Share