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Strategy Presentation on Hulu
 

Strategy Presentation on Hulu

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This is a part of our Strategy course where we make strategic Recommendations for a Technology firm

This is a part of our Strategy course where we make strategic Recommendations for a Technology firm

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    Strategy Presentation on Hulu Strategy Presentation on Hulu Presentation Transcript

    • TEAM ONE Tyler Altrup Matt Conn Napo Delinia Amit Kumar Limin Liu Noel Twigg
    • Overview Industry Environment Positioning Sustainability Issues Dynamics Strategy Recommendations
    • 1
    • Start-up Originators Current Position
    • Rapidly growing industry Disruptive Technologies Two-Sided Network Competitors Supplier/Buyer Power
    • Going forward •Mobile •Print and Digital Media
    • hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
    • hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
    • hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
    • hulu Crackle YouTube Netflix iTunes TiVo TV Price Free Free Free Subscription $$$ $$$ $$$$ Medium; Quality High High Varies High High High HD Cable; Cable; Streaming; Streaming; Streaming; Streaming; Satellite; Satellite; Delivery Download Embedded Embedded Embedded Physical Fiber Fiber Optic Optic
    • Short-Term Liquidity Problems Low Advertising Capacity Utilization Multi-Platform Strategy
    • hulu’s Independence Slow Movement of Advertising Online Cable/Satellite Revenue Conflict Video Posting/Sharing
    • Video Changing Changing Bundling Social Quality Consumer Business and Versioning Websites Preference Model Content
    • Disruptive Tech (NBC/Universal) New Partners Aggregator Potential Data Mining & Long-Tail Mass Impact Customization
    • New Pricing Leverage DVR Model: Versioning hulu Expand Contractual Platform Advertising Presence
    • 2010 DVR penetration Must use data as a sales tool DVR problems for advertisers • Indifference to ads • Recorded = not watched at target time • Demographic disconnect
    • “hulu beams TV directly to your portable computing devices.” 2 Next wave of platforms • Gaming consoles • Mobile applications 3
    • Cost of Super Bowl ad to hulu: $0 Important factor in new partner negotiations 4
    • CPM Premium: $50 • Mixed variety of value-added criteria Mid-Level: $40 • Genre + one premium criterion Basic: $30 • Standard, genre-based package
    • 5 “30 Rock is available to be viewed on nbc.com, hulu.com, iTunes….uh…Verizon phones, and United Airlines, and occasionally on