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Targeted Local Advertising On Google Android
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Targeted Local Advertising On Google Android

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This presentation provides design and implementation details on targeted local advertising.

This presentation provides design and implementation details on targeted local advertising.

Published in: Technology, Business

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  • 1. Targeted Local Advertising on Google Android
  • 2. PROJECT|SCOPE
    For The Customers:
    Provision of an application to alert the mobile end- user that he is in a particular zone
    Option of entering/ not entering the zone
    Receive coupons/advertisements from the various mall vendors
    Avoid Spam
  • 3. IMPLEMENTATION|DETAILS
    Application can be downloaded from the Android Market
    App Runs in the background at all times until it is manually turned off
    App when started , polls the database to download the mall profiles of the current city that he/she is in
    Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same
    The coupons can then be downloaded by the user onto his Smart phone
  • 4. APPLICATON|REQUIREMENTS
    Business Requirements
    A convenient way to advertise and deliver coupons to customers
    Making this method "location-aware" to woo customers
    Go green by reducing the use of paper ads and coupons in the long run
  • 5. APPLICATON|REQUIREMENTS
    User Requirements
    Delivery of advertisements and coupons about stores in malls based on their location
    Aware of various shopping options while being “On the move"
    User friendly display of coupons and advertisements without being unnecessarily spammed
  • 6. APPLICATON|REQUIREMENTS
    Operational Requirements
    A GPS enabled mobile device such as the T-Mobile G1 with this application loaded on it.
    Database containing mall location details
    Database to poll for advertisements and coupons

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