Targeted Local Advertising On Google Android

Targeted Local Advertising on Google Android

PROJECT|SCOPE
For The Customers:
Provision of an application to alert the mobile end- user that he is in a particular zone
Option of entering/ not entering the zone
Receive coupons/advertisements from the various mall vendors
Avoid Spam

IMPLEMENTATION|DETAILS
Application can be downloaded from the Android Market
App Runs in the background at all times until it is manually turned off
App when started , polls the database to download the mall profiles of the current city that he/she is in
Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same
The coupons can then be downloaded by the user onto his Smart phone

APPLICATON|REQUIREMENTS
Business Requirements
A convenient way to advertise and deliver coupons to customers
Making this method "location-aware" to woo customers
Go green by reducing the use of paper ads and coupons in the long run

User Requirements
Delivery of advertisements and coupons about stores in malls based on their location
Aware of various shopping options while being “On the move"
User friendly display of coupons and advertisements without being unnecessarily spammed

Operational Requirements
A GPS enabled mobile device such as the T-Mobile G1 with this application loaded on it.
Database containing mall location details
Database to poll for advertisements and coupons