Your SlideShare is downloading. ×
0
Targeted Local Advertising On Google Android
Targeted Local Advertising On Google Android
Targeted Local Advertising On Google Android
Targeted Local Advertising On Google Android
Targeted Local Advertising On Google Android
Targeted Local Advertising On Google Android
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Targeted Local Advertising On Google Android

516

Published on

This presentation provides design and implementation details on targeted local advertising.

This presentation provides design and implementation details on targeted local advertising.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
516
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
24
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Targeted Local Advertising on Google Android<br />
  • 2. PROJECT|SCOPE<br />For The Customers:<br />Provision of an application to alert the mobile end- user that he is in a particular zone<br />Option of entering/ not entering the zone<br />Receive coupons/advertisements from the various mall vendors<br />Avoid Spam<br />
  • 3. IMPLEMENTATION|DETAILS<br />Application can be downloaded from the Android Market<br />App Runs in the background at all times until it is manually turned off<br />App when started , polls the database to download the mall profiles of the current city that he/she is in<br />Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same<br />The coupons can then be downloaded by the user onto his Smart phone <br />
  • 4. APPLICATON|REQUIREMENTS<br />Business Requirements<br />A convenient way to advertise and deliver coupons to customers<br />Making this method &amp;quot;location-aware&amp;quot; to woo customers<br />Go green by reducing the use of paper ads and coupons in the long run<br />
  • 5. APPLICATON|REQUIREMENTS<br />User Requirements<br />Delivery of advertisements and coupons about stores in malls based on their location<br />Aware of various shopping options while being “On the move&amp;quot;<br />User friendly display of coupons and advertisements without being unnecessarily spammed<br />
  • 6. APPLICATON|REQUIREMENTS<br />Operational Requirements<br />A GPS enabled mobile device such as the T-Mobile G1 with this application loaded on it.<br />Database containing mall location details<br />Database to poll for advertisements and coupons<br />

×