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Targeted Local Advertising on Google Android<br />
PROJECT|SCOPE<br />For  The Customers:<br />Provision of an application to alert the mobile end- user that he is in a part...
IMPLEMENTATION|DETAILS<br />Application can be downloaded from the Android Market<br />App Runs in the background at all t...
APPLICATON|REQUIREMENTS<br />Business Requirements<br />A convenient way to advertise and deliver coupons to customers<br ...
APPLICATON|REQUIREMENTS<br />User Requirements<br />Delivery of advertisements and coupons about stores in malls based on ...
APPLICATON|REQUIREMENTS<br />Operational Requirements<br />A GPS enabled mobile device such as the T-Mobile G1 with this a...
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Targeted Local Advertising On Google Android

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This presentation provides design and implementation details on targeted local advertising.

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Transcript of "Targeted Local Advertising On Google Android"

  1. 1. Targeted Local Advertising on Google Android<br />
  2. 2. PROJECT|SCOPE<br />For The Customers:<br />Provision of an application to alert the mobile end- user that he is in a particular zone<br />Option of entering/ not entering the zone<br />Receive coupons/advertisements from the various mall vendors<br />Avoid Spam<br />
  3. 3. IMPLEMENTATION|DETAILS<br />Application can be downloaded from the Android Market<br />App Runs in the background at all times until it is manually turned off<br />App when started , polls the database to download the mall profiles of the current city that he/she is in<br />Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same<br />The coupons can then be downloaded by the user onto his Smart phone <br />
  4. 4. APPLICATON|REQUIREMENTS<br />Business Requirements<br />A convenient way to advertise and deliver coupons to customers<br />Making this method &quot;location-aware&quot; to woo customers<br />Go green by reducing the use of paper ads and coupons in the long run<br />
  5. 5. APPLICATON|REQUIREMENTS<br />User Requirements<br />Delivery of advertisements and coupons about stores in malls based on their location<br />Aware of various shopping options while being “On the move&quot;<br />User friendly display of coupons and advertisements without being unnecessarily spammed<br />
  6. 6. APPLICATON|REQUIREMENTS<br />Operational Requirements<br />A GPS enabled mobile device such as the T-Mobile G1 with this application loaded on it.<br />Database containing mall location details<br />Database to poll for advertisements and coupons<br />
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