Targeted Local Advertising on Google Android<br />
PROJECT|SCOPE<br />For The Customers:<br />Provision of an application to alert the mobile end- user that he is in a particular zone<br />Option of entering/ not entering the zone<br />Receive coupons/advertisements from the various mall vendors<br />Avoid Spam<br />
IMPLEMENTATION|DETAILS<br />Application can be downloaded from the Android Market<br />App Runs in the background at all times until it is manually turned off<br />App when started , polls the database to download the mall profiles of the current city that he/she is in<br />Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same<br />The coupons can then be downloaded by the user onto his Smart phone <br />
APPLICATON|REQUIREMENTS<br />Business Requirements<br />A convenient way to advertise and deliver coupons to customers<br />Making this method "location-aware" to woo customers<br />Go green by reducing the use of paper ads and coupons in the long run<br />
APPLICATON|REQUIREMENTS<br />User Requirements<br />Delivery of advertisements and coupons about stores in malls based on their location<br />Aware of various shopping options while being “On the move"<br />User friendly display of coupons and advertisements without being unnecessarily spammed<br />
APPLICATON|REQUIREMENTS<br />Operational Requirements<br />A GPS enabled mobile device such as the T-Mobile G1 with this application loaded on it.<br />Database containing mall location details<br />Database to poll for advertisements and coupons<br />
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