Targeted Local Advertising On Google Android
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Targeted Local Advertising On Google Android

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This presentation provides design and implementation details on targeted local advertising.

This presentation provides design and implementation details on targeted local advertising.

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    Targeted Local Advertising On Google Android Targeted Local Advertising On Google Android Presentation Transcript

    • Targeted Local Advertising on Google Android
    • PROJECT|SCOPE
      For The Customers:
      Provision of an application to alert the mobile end- user that he is in a particular zone
      Option of entering/ not entering the zone
      Receive coupons/advertisements from the various mall vendors
      Avoid Spam
    • IMPLEMENTATION|DETAILS
      Application can be downloaded from the Android Market
      App Runs in the background at all times until it is manually turned off
      App when started , polls the database to download the mall profiles of the current city that he/she is in
      Based on current GPS location, the App checks to see if the user is in any particular zone and if so alerts the user of the same
      The coupons can then be downloaded by the user onto his Smart phone
    • APPLICATON|REQUIREMENTS
      Business Requirements
      A convenient way to advertise and deliver coupons to customers
      Making this method "location-aware" to woo customers
      Go green by reducing the use of paper ads and coupons in the long run
    • APPLICATON|REQUIREMENTS
      User Requirements
      Delivery of advertisements and coupons about stores in malls based on their location
      Aware of various shopping options while being “On the move"
      User friendly display of coupons and advertisements without being unnecessarily spammed
    • APPLICATON|REQUIREMENTS
      Operational Requirements
      A GPS enabled mobile device such as the T-Mobile G1 with this application loaded on it.
      Database containing mall location details
      Database to poll for advertisements and coupons