Future plan to survive in hondaPresentation Transcript
INTRODUCTION… HONDA motorcycle and scooter India Pvt Ltd wasfounded on August 20,1999 at Manesar near Gurgaon inHaryana. The foundation stone for HONDA factory wascompleted in January 2001. The company set benchmarks launch of its gearlessscanner HONDA Activa, HONDA Dio, launched after itwas a slightly upgraded and tender version of Activa.
HONDA Eterona was another addition to therepertoire of the HONDA scooter. First bike launched by HMSI was HONDA Unicorn. It was followed by HONDA Shine. HMSI factory at Manesar is built on 52 Acres ofland.
MARKETING…• HONDA target sale 16 Lakhs 2 Wheelers by March 2011.• The company accept the double digit growth in there Motor Cycles and Scooter segments.• The company plan to EXPORT 1 Lakhs Motor and Scooter this year as against 75000 last year.
• The company plan to launch CBR-250R Sport bike in next year which is expected to be priced at Rs 1,50,000.• Company are investing Rs 500 Crore to set up a new Plant in Rajasthan. Its capicity will around 6 Lakhs units per annum.• The companies Haryana’s facility has an annual capacity of 16 Lakhs units per years.
HUMAN RESOURCE… HONDA company is continuously growing into becoming a business service, cam value provider as also trusted partner in nation building. HONDA exemplifies an ideal blend of family value, partner value and modern day practices.
POINTS OF HONDA IN POSITION… Fill it-hiring… Shut it-Trading… Employee policy… Forget it… HR mission…
During the mid year speech ofHONDA’s CEO……The HONDA’s CEO Mr. Takanobu Ito haddiscuss the future plan of Honda.● The Honda fit hybrid will go on sale in Japanin this year.● Their bigger plan is to involve small sizevehicles.● He also announced about his companies currentdeveloping a new system of mid size and longervehicles.
These all vehicles will go on sale in the year 2012. They aim to reduce the fuel emission and Co2 emission of Honda petrol engines.
NOW HE HAS TOLD ABOUT WHATTHEY ARE BRINGING CHANGE INHONDA COMPANY…
AUTOMOBILES… They aim to bringing change in Honda’s product like Motorcycles, Automobiles ,and power product. Also committed to reducing of environmental footprints through energy creation products.
PLUG IN HYBRID… New system for midsize to larger vehicles is currently under development. This vehicle will equipped with new system. And are scheduled to go on sale in 2011 in Japan and U.S.
GASOLINE ENGINE… The HONDA has aim to do improvement in their engine. Because engine is the main source of power for automobiles.
DIESEL ENGINE… Diesel engine is also effective in reduction of CO2 emission. The currently available HONDA’s diesel engine is 2.2 liter. HONDA is making progress in development of smaller diesel engine. This new smaller engine will be introduce in Europe in 2012.
FUEL CELL ELECTRICVEHICLE… HONDA is trying to work on the Fuel Cell Electric Vehicles. So in future the vehicles will run on electric basis.
BATTERY ELECTRICVEHICLES… By using the idea of Battery Electric Vehicles will create new market. Battery Electric Vehicles does not emits CO2. This product will sale in Japan and U.S. in 2012. They will also try to improve their battery performance.
MOTORCYCLES… The current use of battery in vehicle have more demand in the market. HONDA will fulfill the customer need in the form of electric Motorcycles.
The next TEN years will be critical for HONDA to survive. HONDA’s view point is to fulfill the customer’s needs. In future HONDA will use advance technologies which will make the product more attractive.
To address changes in the structure of global economy. HONDA will re-strengthen its capability as a manufacturer that is unique to HONDA. This include two primary areas 1.Strengthening business in emerging nations. 2. Strengthening the competitiveness of HONDA’s small size vehicles. Try to achieve future growth and to create their base always forward.