Methods, Advantages and various Mediums used for
by Akshat Mathur
What is Online Marketing ?
Online Marketing is the marketing of
products or services on the world wide web.
It is also known as E-Marketing or Internet
Online Marketing doesn’t just mean to
promote a website rather it’s a medium
where you promote an organization
because somewhere behind that website is
a real organization which has goals which
needs to be accomplished.
Search Engine Optimization
Search engines are basically an
application used on the internet to get a
desired result. These Search engine
shows you the result in the form of
WebPages, images, audio or video.
SOE method is used to increase the
visibility of your Product, Services or
websites in search engine result page.
Search Engine finds and makes the
index of these words with the help of
SPIDERS or CRAWLERS. A Spider
scans a website through its keywords,
Title and Meta tags and then creates an
index of all those keywords.
How to get Higher Page Rank ?
Various ways to get better Page
Rank and increase visibility on
Search engine page result :-
Keyword are specified by the
author of the websites. These
words represents the whole
content of the websites
Title given to the web page is very
important as they are analyzed by
search engines and their Spiders.
A Meta tag is an HTML element
hidden in a document's source that
contains information about the
Different Tags used for efficient
In general, keep your meta
description tag limited to 250
characters and your keywords
tag limited to about 1,000
characters or less.
Use the meta description and
meta keywords tags on all
Include keywords when
creating your description
For the meta keywords tag, list
your keywords in order of
Link Popularity refers to the fact that either you have your link posted on other websites or other
websites link are posted on your website.
Google uses the quantity and quality of links each site has as one of its main ranking factors.
We should always consider using getting high page rank websites linked to us than low Page rank
We should always have links from relevant websites as it helps the Search Engine in ranking the
A Display Advertisement is also known as Banner Advertisement. It is an
advertisement which is embedded into a particular web page.
The web banner is displayed when a web page that references the banner is loaded
into a web browser. This event is known as an "impression". When the viewer clicks
on the banner, the viewer is directed to the website advertised in the banner. This
event or process is known as a “Click through Rate".
Depending on the “Click” on the banner ad, the advertiser sends the content provider
some small amount of money which is termed as a Pay-per-Click Model.
468 x 60 Banner , 728 x 90 Leader board , 250 x 250 Square , 336 x 280 Large
Rectangle , 120 x 600 Skyscraper
Viral marketing and viral advertising refer to marketing techniques that
use preexisting social networks to produce increases in brand awareness or
to achieve other marketing objectives (such as product sales) through self-
replicating viral processes, something like a spread of a Computer Virus. It
can be Word-of-Mouth delivered or enhanced by the network effects of the
Blog marketing is the term
used to describe internet
Marketing via web blogs.
These blogs differ from
corporate websites because
they feature daily or weekly
posts, often around a single
topic. Typically, corporations
use blogs to create a dialogs
with customers and explain
features of their products and
Email marketing is a form of direct marketing
which uses electronic mail as a means of
communicating commercial or fundraising
messages to an audience. In its broadest
sense, every email sent to a potential or current
customer could be considered email marketing.
Sending emails with the purpose of acquiring
new customers or convincing old customers to
buy something immediately.
Adding advertisements in emails sent by other
companies to their customers.
Advergaming is the practice of using video games to advertise a product,
organization or viewpoint
At first a company provides interactive games on its website in the hope that
potential customers will be drawn to the game and spend more time on the
In the second form, games are published in the usual way and cause players
to investigate further. The subjects may be commercial, political or
Interactive Advertising is the use of interactive media to
promote and/or influence the buying decisions of the
consumer in an online and offline environment. Interactive
advertising can utilize media such as the internet, interactive
television, Mobile devices (WAP and SMS), as well as kiosk-
Advantages and Disadvantages of
Internet marketing is relatively Because Internet marketing requires
inexpensive customers to use newer technologies than
Companies can reach a wide audience for traditional media, not all people may get
a small fraction of traditional advertising the message
budgets Another limitation is the inability of
The nature of the medium allows shoppers to touch, smell, taste or try-on
consumers to research and purchase tangible goods before making an online
products and services at their own purchase
convenience. Many consumers are hesitant to buy
The results of online campaigns are items over the Internet because they do
immediately measured and tracked. not trust that their personal information
will remain private
Online marketers have the luxury of
targeting by activity. This is a deeper form Trustworthy, reliable merchant
of targeting, since the advertiser knows performance has been a consumer
that the target audience are people who concern since the inception of
do a certain activity (upload pictures, have ecommerce, and to date, merchants have
blogs, etc.) instead of just expecting that a attempted to address these concerns by
certain group of people will like their new investing in and building strong consumer
product or service brands
Effects of Online Marketing
Internet marketing has had a large impact on several industries
including music, banking, and flea markets, as well as the advertising
industry itself. As Advertisers increase and shift more of their
budgets online, it is now overtaking radio in terms of market share.
In the music industry, many consumers have begun buying and
downloading music files over the Internet in addition to buying
Internet auctions have gained popularity. Unique items that could
previously be found at flea markets are being sold on eBay instead
The effect on the ad industry itself has been profound. In just a few
years, online advertising has grown to be worth tens of billions of