Online Marketing97


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What is Internet marketing and different methods to do Online Marketing

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Online Marketing97

  1. 1. Online Marketing Methods, Advantages and various Mediums used for Online Marketing by Akshat Mathur
  2. 2. What is Online Marketing ? Online Marketing is the marketing of products or services on the world wide web. It is also known as E-Marketing or Internet marketing. Online Marketing doesn’t just mean to promote a website rather it’s a medium where you promote an organization because somewhere behind that website is a real organization which has goals which needs to be accomplished.
  3. 3. Different Methods of Online Marketing
  4. 4. Search Engine Optimization (SOE) Search engines are basically an application used on the internet to get a desired result. These Search engine shows you the result in the form of WebPages, images, audio or video. SOE method is used to increase the visibility of your Product, Services or websites in search engine result page. Search Engine finds and makes the index of these words with the help of SPIDERS or CRAWLERS. A Spider scans a website through its keywords, Title and Meta tags and then creates an index of all those keywords.
  5. 5. How to get Higher Page Rank ? Various ways to get better Page Rank and increase visibility on Search engine page result :- Keyword are specified by the author of the websites. These words represents the whole content of the websites Title given to the web page is very important as they are analyzed by search engines and their Spiders. A Meta tag is an HTML element hidden in a document's source that contains information about the document.
  6. 6. Different Tags used for efficient marketing In general, keep your meta description tag limited to 250 characters and your keywords tag limited to about 1,000 characters or less. Use the meta description and meta keywords tags on all pages Include keywords when creating your description For the meta keywords tag, list your keywords in order of importance
  7. 7. Link Popularity Link Popularity refers to the fact that either you have your link posted on other websites or other websites link are posted on your website. Google uses the quantity and quality of links each site has as one of its main ranking factors. We should always consider using getting high page rank websites linked to us than low Page rank websites We should always have links from relevant websites as it helps the Search Engine in ranking the website.
  8. 8. Display Advertising A Display Advertisement is also known as Banner Advertisement. It is an advertisement which is embedded into a particular web page. The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event or process is known as a “Click through Rate". Depending on the “Click” on the banner ad, the advertiser sends the content provider some small amount of money which is termed as a Pay-per-Click Model. 468 x 60 Banner , 728 x 90 Leader board , 250 x 250 Square , 336 x 280 Large Rectangle , 120 x 600 Skyscraper
  9. 9. Viral Marketing Viral marketing and viral advertising refer to marketing techniques that use preexisting social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self- replicating viral processes, something like a spread of a Computer Virus. It can be Word-of-Mouth delivered or enhanced by the network effects of the Internet.
  10. 10. Blog Marketing Blog marketing is the term used to describe internet Marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialogs with customers and explain features of their products and services.
  11. 11. E-Mail Marketing Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. Sending emails with the purpose of acquiring new customers or convincing old customers to buy something immediately. Adding advertisements in emails sent by other companies to their customers.
  12. 12. ADVERGAMES Advergaming is the practice of using video games to advertise a product, organization or viewpoint At first a company provides interactive games on its website in the hope that potential customers will be drawn to the game and spend more time on the website, In the second form, games are published in the usual way and cause players to investigate further. The subjects may be commercial, political or educational
  13. 13. Interactive Advertsing Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment. Interactive advertising can utilize media such as the internet, interactive television, Mobile devices (WAP and SMS), as well as kiosk- based terminals.
  14. 14. Advantages and Disadvantages of Online Marketing Advantages Disadvantages Internet marketing is relatively Because Internet marketing requires inexpensive customers to use newer technologies than Companies can reach a wide audience for traditional media, not all people may get a small fraction of traditional advertising the message budgets Another limitation is the inability of The nature of the medium allows shoppers to touch, smell, taste or try-on consumers to research and purchase tangible goods before making an online products and services at their own purchase convenience. Many consumers are hesitant to buy The results of online campaigns are items over the Internet because they do immediately measured and tracked. not trust that their personal information will remain private Online marketers have the luxury of targeting by activity. This is a deeper form Trustworthy, reliable merchant of targeting, since the advertiser knows performance has been a consumer that the target audience are people who concern since the inception of do a certain activity (upload pictures, have ecommerce, and to date, merchants have blogs, etc.) instead of just expecting that a attempted to address these concerns by certain group of people will like their new investing in and building strong consumer product or service brands
  15. 15. Effects of Online Marketing Internet marketing has had a large impact on several industries including music, banking, and flea markets, as well as the advertising industry itself. As Advertisers increase and shift more of their budgets online, it is now overtaking radio in terms of market share. In the music industry, many consumers have begun buying and downloading music files over the Internet in addition to buying CD’s. Internet auctions have gained popularity. Unique items that could previously be found at flea markets are being sold on eBay instead The effect on the ad industry itself has been profound. In just a few years, online advertising has grown to be worth tens of billions of dollars annually.
  16. 16. FIN! Presentation on Online Marketing.