B.A.P - Power Music Video AnalysisPresentation Transcript
Music Video Analysis Aksaah Ul-Haq 12JLF
B.A.P - PowerThe music video shows the group wearing costumes that would typically be seen to be worn bymembers of an army or fighters as well as the environment being presented in this video is as ifthey are on a battlefield. The theme that they are trying to portray seems as if they aretrying toget the message across to its audience that everyone should stand up for what they believe inand the significant difference as well as exploitation between those at the top and those whoare weak, as well as fighting for what they believe in.The lyrics of the song are also telling theaudience/the listener to rebel against the injustice in the world and to go against the idea thatwealth and status are what makes a person and that a person themselves (the listener) is thereal holder of power.
Relationship between lyrics and visuals Goodwin’s theory would say that the actions reflect what the lyrics are saying; with the word “dies” they perform an act as if they are being attacked therefore reflecting the lyrics. However, it can also be said to be amplified/exaggerated as they are saying “In the shadow of the one with strength, the one without strength dies” this could reinforce the idea that those who are weak and always being overshadowed will one day fall. When the words “Follow me” are said, you can see the main rapper performing a gesture as if he is saying to people to come forward and follow him to become one and united. This is illustrative by the lyrics and the hand motion. However it can be also be said to be amplified by the aggression in the music video as well as having a huge group all following as one, which could also be a presentation of unity.
When the words “four shot” are said, the sound of agun shot is also there in the background amplifyingthe lyrics and this could also link to the words“break all the stereotypes”, perhaps the gun shotbeing the sound of breaking through the barrier thatis the stereotypes. Also, the movement of the groupand dancers, having their arms in the position that agun would be held, is illustrative as it looks as if theyare aiming a shot into the air. This line represents the group coming together as one as they are seen walking into one and uniting at this point. Also with their hands pointed to the air, this is as if they are showing that they are of higher power and can overcome anything together. Therefore reinforcing the representation of unity and togetherness that the songs lyrics are trying to give to the audience.