Web 2.0 For Western Springs Jun25, 2009

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Presentation for the Village of Western Springs delivered on June 25, 2009.

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Web 2.0 For Western Springs Jun25, 2009

  1. 1. For: By: Village of Western Springs, IL Andrew Krzmarzick, June 25, 2009 Senior Project Coordinator Graduate School, USDA *There’s nothing to fear…so be courageous!
  2. 2. Source: Flickr - Khalid Almasoud's Photostream
  3. 3.  Policy and Issues  Measurement  Brainstorming/Application
  4. 4. Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.
  5. 5. How about “Generation C” ?
  6. 6. “…an avalanche of consumer generated ‘content’…” Two drivers: (1) Our creative urges (2) Content-creating tools - Trendwatching.com, Feb 2004
  7. 7. Generation C By Dan Pankraz
  8. 8. Source: Flickr – lyzadanger’s photostream
  9. 9. Someone of ANY age who is actively using social media and engages others on the Internet with a "2.0" mindset: creative, collaborative and community-oriented.
  10. 10. Connected Collaborative Continuous Content-Oriented Creative Common Knowledge Common Goals Community
  11. 11. Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% 35% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
  12. 12. 2.0 1.0
  13. 13. Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
  14. 14. “Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories. In many ways, the Internet more resembles an ancient bazaar…”
  15. 15. “Webolution” Reversal of Industrial Revolution? 50% of U.S. Teleworking by 2015?
  16. 16. Collaboration + Interaction = Web 2.0 “With the new, function- rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.” -Anthony Williams Co-Author, Wikinomics New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.
  17. 17. 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. Who? Champion, contributors, constituents. 3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. When? Create a schedule to implement and evaluate.
  18. 18. 1. Why? Tie to mission, goals, objectives, needs, gaps. • Communication • Efficiency • Recruitment • Retention
  19. 19. 1. Why? Tie to mission, goals, objectives, needs, gaps. • Transparency • Accountability • Participation
  20. 20. What is a Blog? a. an online journal or diary b. a time waster c. abbreviation for “web log” d. a creature from a bad sci-fi movie
  21. 21. Which of the following have a Blog? a) Gov. Arnold Schwarzenegger b) Boston Police Department c) State of Massachusetts d) City of LaSalle, IL e) City of Eden Prairie, MN f) All of the Above
  22. 22. 50 Federal blogs… and counting Transforming Government http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
  23. 23. “Local leaders need to communicate regularly with their communities. Traditional mass communication tools – printed newsletters sent by post, advertisements in a variety of media, appearances on broadcast media - are expensive and time-consuming to produce, disseminate, and arrange. A blog, on the other hand, is comparatively inexpensive to produce; and its content is virtually free to disseminate.” http://gallomanor.typepad.com/gallomanor/files/CivicSurf_Booklet.pdf
  24. 24. 1. Why? Tie to mission, goals, objectives, needs, gaps. • Reach out to new people • Give your good work a longer shelf-life • Get people to interact with you • Tell your community stories
  25. 25. http://civicsurf.uk.org
  26. 26. Step 1: Pick a Blog Platform Step 2: Create an Account Step 3: Name Your Blog Step 4: Produce Content Step 5: Publish Post!
  27. 27. http://generationshift.blogspot.com
  28. 28. • Free • “Micro-blogging” • 140 characters or less • Send and read user updates  aka “Tweets” • Text-based, but can post links / photos • Anywhere, anytime via cell or computer
  29. 29. GovTwit.com • 250+ Agencies • 450+ State and Local • 90+ Members of Congress
  30. 30. GovTwit.com http://govtwit.com/list/tweeting/tags/illinois
  31. 31. 1. Why? Tie to mission, goals, objectives, needs, gaps.  Crowd-sourcing ideas to improve services  Communicating with / to citizens  Posting links to key information  Reporting incidents, sending alerts  Promoting events, surveys, studies, etc.
  32. 32. Step 1: Go to Twitter.com Step 2: Create an Account Step 3: Find People to Follow Step 4: Consider Alternate Tools Step 5: Jump in the Stream (“dialoguing” vs. “doing”)
  33. 33. What has your Cell Phone taught you lately? “Most cell phones today have more computing power than was available to NASA during the • Audio Books Apollo space program…” • Podcast Briefs (i.e. Guide by Cell) - Wes Ferguson, Author of • Text Message Tips Moving at the Speed of Creativity • Entire Classes????
  34. 34. According to figures from Eurostat:* • Tops in Europe is Luxembourg with 158 mobile subscriptions per 100 people, closely followed by Lithuania and Italy. http://en.wikipedia.org/wiki/Mobile_phone
  35. 35. http://www.faa.gov/wireless/info
  36. 36. Q. What’s the difference between a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video
  37. 37. Transforming Government
  38. 38. 1. Why? Tie to mission, goals, objectives, needs, gaps.  Provide public service announcements  Train / inspire your personnel (bite-size chunks)  Record important meetings / events
  39. 39. Step 1: Pick a Platform Step 2: Create an Account Step 3: Create Your Call Step 4: Start/Record Call Step 5: Edit and Post!
  40. 40. What does RSS stand for? a)Like K.I.S.S., only R.S.S. b)Rhapsodically Syncopated Sound c)Really Simple Syndication d)None of the above
  41. 41. 1. Why? Tie to mission, goals, objectives, needs, gaps.  Make it simple to receive your content  Make your message mobile  Keep citizens connected to you
  42. 42. Who in this room has the most connections/friends on: NOT JUST FOR KIDS!!!
  43. 43. Transforming Government
  44. 44. Steve Ressler Founder, GovLoop.com
  45. 45. Business Problem: Millions of government employees working on similar issues but no safe place to connect and share best practices Solution: GovLoop.com - Social Network for Government Community
  46. 46.  Reviewed Platforms; Selected Ning.com  Went Where People Were o Twitter, LinkedIn, Facebook, etc.  Identified / Empowered Early Adopters
  47. 47. ONE YEAR LATER…  Over 13,000 members  CTOs, CIOs, Politicians, Professors, Innovators at All Levels of Government  International Collaboration  Over 1,000 blogs, 350 discussions, 300 groups, 3,500 photos 200 videos
  48. 48. 1. Why? Tie to mission, goals, objectives, needs, gaps.  Share / gain knowledge / information  Connect with colleagues / common interests  Replicate best practices more rapidly
  49. 49. Transforming GS?
  50. 50. Meet Jack Bauer
  51. 51. See Jack sign up for class
  52. 52. See Jack snarl at email for class
  53. 53. See Jack complete sign-up and gain access to: • Class materials • Class discussion/forums • Teacher blog • Telework newsfeed • Events/calendar/announcements • Relevant other groups • Relevant other courses • Other class members and instructor
  54. 54. See Jack smile at anywhere, anytime extended classroom
  55. 55. 1. Why? Tie to mission, goals, objectives, needs, gaps.  Knowledge beyond “sage on the stage”  Rich environment – multi-media  Alumni network for leadership programs
  56. 56. Transforming Government?!
  57. 57. Groups
  58. 58. 1. Why? Tie to mission, goals, objectives, needs, gaps.  Recruit candidates for open positions  Find job candidate references/recommendations  Launch discussions with industry / other agencies
  59. 59. http://www.facebook.com/teach
  60. 60. What in the world is a Wiki? a. an online encyclopedia b. a web-based tool where multiple users create, publish and edit information c. a Hawaiian word for “fast” d. all of the above
  61. 61. Transforming Government
  62. 62. Case Study Massachusetts Special Interest Group on Collaboration Why: Write a report Who: What: Survey of Stakeholders ISSUES: • Drafts subject to public records laws? How: Media Wiki • Public platform, complete openness When: Charter to Final Product = One Month
  63. 63. Google Groups MuniGov 2.0
  64. 64. 1. Why? Tie to mission, goals, objectives, needs, gaps. • Provide a space for inter-agency collaboration • Gather the intelligence of the crowd • Widen the net for broader insight / information • Create a crowd-corrected directory / resource
  65. 65. Step 1: Pick a Wiki Platform Step 2: Create an Account Step 3: Set Up Your Wiki Step 4: Produce Content Step 5: Edit and Post!
  66. 66. Why/How do you use ?
  67. 67. Why/How do you use ? http://www.youtube.com/thecoastguardchannel
  68. 68. Transforming Government
  69. 69. Why/How do you us ? http://www.vimeo.com/groups/nasagoddard
  70. 70. 1. Why? Tie to mission, goals, objectives, needs, gaps.  Share your story  Capture knowledge of retiring employees  Recruit the next generation of public servants
  71. 71. Q. What’s the difference between a webcast and a webinar? A. Webcast = One-Way Webinar = Interaction
  72. 72.  Synchronous  Asynchronous  Blended  Interactive  Engaging  Video/Audio Streaming  Software Simulations  Desktop/Application Sharing  Chat – Instructor/Participants  Breakout Rooms  Polling  Archives = On Demand! 85
  73. 73. 1. Why? Tie to mission, goals, objectives, needs, gaps.  “Face-to-Face” with teleworkers  Gather national teams in one “place”  Mentor match-ups that defy distance  Lower-cost option for training (limit travel!)
  74. 74. What’s the coolest name for an avatar in Second Life? a. Ichabod Issachar b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
  75. 75. Transforming Government
  76. 76. http://delicious.com/akrzmarzick
  77. 77. http://epa.gov/widgets/
  78. 78. • Indemnification and limited liability: seeking to remove the indemnification clause (because agency officials cannot agree to tie their agency to unlimited liability in violation of the Anti- Deficiency Act), and to ensure that liability is limited and covered by federal law. • Jurisdiction and choice of law: the proposed agreements must be governed by the law of the United States and by the relevant state law only in the absence of other federal law.
  79. 79. • FOIA: the proposed agreements recognize that we adhere to the Freedom of Information Act. • Intellectual property: the proposed agreements recognize that our content is in the public domain. • Advertising: providers have assured that they will eliminate or minimize advertising and that they have no intention of adding advertising that they do not currently display.
  80. 80. • Grandfather arrangements: previous "click through" agreements will be superseded by new agreements, making it possible to "cover" existing accounts, avoiding the need to close old accounts and rebuild content from scratch. • Free Service: in every case so far, providers will not charge federal account holders for the use of their services. These are not contracts; they are no-cost agreements. While fee-based “premium” services may be available from the same provider, those are separate arrangements for which the agency should proceed under traditional “procurement” processes.
  81. 81. Privacy Employee Activity Paperwork Reduction Act Cookies http://www.whitehouse.gov/blog/Enhancing-Online- Citizen-Participation-Through-Policy/ Records Management Federal Advisory Committee Act (FACA) For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions: http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf
  82. 82. RISKS RECOMMENDATIONS •Impersonation / info integrity • Cybersecurity policy official • Unwanted surveillance • National strategy • Compromised intelligence • Public awareness campaign • Infrastructure threats • Incident response plan Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
  83. 83. RECRUITMENT RETENTION • Be cool / innovative • Use ‘em or lose ‘em! • Be where they are • Knowledge transfer • Boomers “retiring” • Alumni network • Set clear boundaries • Emergency corps Talen from Cyberspace Policy Review: http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf
  84. 84. Blogs eBooks 1. Why? Tie to mission, goals, objectives, needs, gaps. Mobile Phones 2. How? Decide which tools best meet goals. Podcasts RSS 3. What? Content is the key to success. Social Bookmarking 4. Who? Assign owner/contributors; define audience. Social Virtual Networking Videos 5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life) Web-Based Calling Webcasts/Webinars Wikis
  85. 85. What are your business needs? How can you streamline processes? How can you better engage citizens to gain their input? How can you reach people “where they are”? How can you to mitigate time and distance f0r teamwork?
  86. 86. • 3-D • Mobile • Aggregation
  87. 87. Courage! Courage! Courage! Courage!

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