For: By:
Village of Western Springs, IL Andrew Krzmarzick,
June 25, 2009 Senior Project Coordinator
Graduate School, USDA
*There’s nothing to fear…so be courageous!

Source: Flickr - Khalid Almasoud's Photostream

 Policy and Issues
 Measurement
 Brainstorming/Application

Veterans: 1920s-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View –
The Five Generations, Physician Executive. January-February 2000.

How about “Generation C” ?

“…an avalanche
of consumer generated
‘content’…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
- Trendwatching.com, Feb 2004

Generation C
By Dan Pankraz

Source: Flickr – lyzadanger’s photostream

Someone of ANY age
who is actively using social media
and engages others on the Internet
with a "2.0" mindset:
creative, collaborative
and community-oriented.

Connected Collaborative
Continuous Content-Oriented
Creative Common Knowledge
Common Goals Community

Generations Explained
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 13% 35%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.

2.0
1.0

Users age 18-24 = 10.6%
Users age 35-54 grew 276%,
18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824

“Five thousand years ago,
the marketplace was the
hub of civilization,
a place to which traders
returned from remote lands
with exotic spices, silks,
monkeys, parrots, jewels –
and fabulous stories.
In many ways, the Internet more
resembles an ancient bazaar…”

“Webolution”
Reversal of
Industrial
Revolution?
50% of U.S.
Teleworking
by 2015?

Collaboration + Interaction = Web 2.0
“With the new, function-
rich infrastructure of
Web 2.0, government no
longer needs to work on
its own to provide public
value.”
-Anthony Williams
Co-Author, Wikinomics
New Paradigm is led by author and strategist Don Tapscott.
Launched Government 2.0: Wikinomics, Government & Democracy
research program to identify and analyze emerging opportunities to
harness new models of collaboration to transform the public sector.

1. Why? Tie to mission, goals, objectives, needs, gaps.
2. Who? Champion, contributors, constituents.
3. What? Content is the key to success.
4. How? Decide which tools best meet goals.
5. When? Create a schedule to implement and evaluate.

1. Why? Tie to mission, goals, objectives, needs, gaps.
• Communication
• Efficiency
• Recruitment
• Retention

1. Why? Tie to mission, goals, objectives, needs, gaps.
• Transparency
• Accountability
• Participation

What is a Blog?
a. an online journal or diary
b. a time waster
c. abbreviation for “web log”
d. a creature from a bad sci-fi movie

Which of the following have a Blog?
a) Gov. Arnold Schwarzenegger
b) Boston Police Department
c) State of Massachusetts
d) City of LaSalle, IL
e) City of Eden Prairie, MN
f) All of the Above

50 Federal blogs…
and counting
Transforming Government
http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml

“Local leaders need to communicate
regularly with their communities.
Traditional mass communication tools –
printed newsletters sent by post,
advertisements in a variety of media,
appearances on broadcast media - are
expensive and time-consuming to
produce, disseminate, and arrange.
A blog, on the other hand, is
comparatively inexpensive to produce;
and its content is virtually free to
disseminate.”
http://gallomanor.typepad.com/gallomanor/files/CivicSurf_Booklet.pdf

1. Why? Tie to mission, goals, objectives, needs, gaps.
• Reach out to new people
• Give your good work a longer shelf-life
• Get people to interact with you
• Tell your community stories

http://civicsurf.uk.org

Step 1: Pick a Blog Platform
Step 2: Create an Account
Step 3: Name Your Blog
Step 4: Produce Content
Step 5: Publish Post!

http://generationshift.blogspot.com

• Free
• “Micro-blogging”
• 140 characters or less
• Send and read user updates
 aka “Tweets”
• Text-based, but can post links / photos
• Anywhere, anytime via cell or computer

GovTwit.com
• 250+ Agencies
• 450+ State and Local
• 90+ Members of Congress

GovTwit.com
http://govtwit.com/list/tweeting/tags/illinois

1. Why? Tie to mission, goals, objectives, needs, gaps.
 Crowd-sourcing ideas to improve services
 Communicating with / to citizens
 Posting links to key information
 Reporting incidents, sending alerts
 Promoting events, surveys, studies, etc.

Step 1: Go to Twitter.com
Step 2: Create an Account
Step 3: Find People to Follow
Step 4: Consider Alternate Tools
Step 5: Jump in the Stream (“dialoguing” vs. “doing”)

What has your Cell Phone taught
you lately?
“Most cell phones today have
more computing power
than was available to
NASA during the
• Audio Books Apollo space program…”
• Podcast Briefs (i.e. Guide by Cell) - Wes Ferguson, Author of
• Text Message Tips Moving at the Speed of Creativity
• Entire Classes????

According to figures from Eurostat:*
• Tops in Europe is Luxembourg with 158
mobile subscriptions per 100 people, closely
followed by Lithuania and Italy.
http://en.wikipedia.org/wiki/Mobile_phone

http://www.faa.gov/wireless/info

Q. What’s the difference between
a podcast and a vodcast?
A. Podcast = Audio Downloadable
Vodcast = Video

Transforming Government

1. Why? Tie to mission, goals, objectives, needs, gaps.
 Provide public service announcements
 Train / inspire your personnel (bite-size chunks)
 Record important meetings / events

Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!

What does RSS stand for?
a)Like K.I.S.S., only R.S.S.
b)Rhapsodically Syncopated Sound
c)Really Simple Syndication
d)None of the above

1. Why? Tie to mission, goals, objectives, needs, gaps.
 Make it simple to receive your content
 Make your message mobile
 Keep citizens connected to you

Who in this room has the
most connections/friends on:
NOT
JUST
FOR
KIDS!!!

Transforming Government

Steve Ressler
Founder, GovLoop.com

Business Problem:
Millions of
government
employees working
on similar issues but
no safe place to
connect and share
best practices
Solution: GovLoop.com - Social Network
for Government Community

 Reviewed Platforms; Selected Ning.com
 Went Where People Were
o Twitter, LinkedIn, Facebook, etc.
 Identified / Empowered Early Adopters

ONE YEAR LATER…
 Over 13,000 members
 CTOs, CIOs, Politicians, Professors, Innovators at All
Levels of Government
 International Collaboration
 Over 1,000 blogs, 350 discussions,
300 groups, 3,500 photos 200 videos

1. Why? Tie to mission, goals, objectives, needs, gaps.
 Share / gain knowledge / information
 Connect with colleagues / common interests
 Replicate best practices more rapidly

Transforming GS?

Meet
Jack
Bauer

See
Jack
sign
up
for
class

See
Jack
snarl
at
email
for
class

See Jack complete sign-up
and gain access to:
• Class materials
• Class discussion/forums
• Teacher blog
• Telework newsfeed
• Events/calendar/announcements
• Relevant other groups
• Relevant other courses
• Other class members and instructor

See
Jack
smile
at
anywhere,
anytime
extended
classroom

1. Why? Tie to mission, goals, objectives, needs, gaps.
 Knowledge beyond “sage on the stage”
 Rich environment – multi-media
 Alumni network for leadership programs

Transforming Government?!

Groups

1. Why? Tie to mission, goals, objectives, needs, gaps.
 Recruit candidates for open positions
 Find job candidate references/recommendations
 Launch discussions with industry / other agencies

http://www.facebook.com/teach

What in the world is a Wiki?
a. an online encyclopedia
b. a web-based tool where multiple users
create, publish and edit information
c. a Hawaiian word for “fast”
d. all of the above

Transforming Government

Case Study
Massachusetts Special Interest Group on Collaboration
Why: Write a report
Who:
What: Survey of Stakeholders ISSUES:
• Drafts subject to public records laws?
How: Media Wiki • Public platform, complete openness
When: Charter to Final Product = One Month

Google Groups
MuniGov 2.0

1. Why? Tie to mission, goals, objectives, needs, gaps.
• Provide a space for inter-agency collaboration
• Gather the intelligence of the crowd
• Widen the net for broader insight / information
• Create a crowd-corrected directory / resource

Step 1: Pick a Wiki Platform
Step 2: Create an Account
Step 3: Set Up Your Wiki
Step 4: Produce Content
Step 5: Edit and Post!

Why/How do you use
?

Why/How do you use
?
http://www.youtube.com/thecoastguardchannel

Transforming Government

Why/How do you us ?
http://www.vimeo.com/groups/nasagoddard

1. Why? Tie to mission, goals, objectives, needs, gaps.
 Share your story
 Capture knowledge of retiring employees
 Recruit the next generation of public servants

Q. What’s the difference between
a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction

 Synchronous
 Asynchronous
 Blended
 Interactive
 Engaging
 Video/Audio Streaming
 Software Simulations
 Desktop/Application Sharing
 Chat – Instructor/Participants
 Breakout Rooms
 Polling
 Archives = On Demand!
85

1. Why? Tie to mission, goals, objectives, needs, gaps.
 “Face-to-Face” with teleworkers
 Gather national teams in one “place”
 Mentor match-ups that defy distance
 Lower-cost option for training (limit travel!)

What’s the coolest name for an
avatar in Second Life?
a. Ichabod Issachar
b. Siegfried Lactanoid
c. Zedeka Nadezda
d. Horatio Fizelmeister
Second Life Avatar

Transforming Government

http://delicious.com/akrzmarzick

http://epa.gov/widgets/

• Indemnification and limited liability: seeking to remove the
indemnification clause (because agency officials cannot agree
to tie their agency to unlimited liability in violation of the Anti-
Deficiency Act), and to ensure that liability is limited and
covered by federal law.
• Jurisdiction and choice of law: the proposed agreements
must be governed by the law of the United States and by the
relevant state law only in the absence of other federal law.

• FOIA: the proposed agreements recognize that we adhere
to the Freedom of Information Act.
• Intellectual property: the proposed agreements recognize
that our content is in the public domain.
• Advertising: providers have assured that they will eliminate
or minimize advertising and that they have no intention of
adding advertising that they do not currently display.

• Grandfather arrangements: previous "click through"
agreements will be superseded by new agreements, making it
possible to "cover" existing accounts, avoiding the need to
close old accounts and rebuild content from scratch.
• Free Service: in every case so far, providers will not charge
federal account holders for the use of their services. These are
not contracts; they are no-cost agreements. While fee-based
“premium” services may be available from the same provider,
those are separate arrangements for which the agency should
proceed under traditional “procurement” processes.

Privacy
Employee Activity
Paperwork Reduction Act
Cookies http://www.whitehouse.gov/blog/Enhancing-Online-
Citizen-Participation-Through-Policy/
Records Management
Federal Advisory Committee Act (FACA)
For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions:
http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf

RISKS RECOMMENDATIONS
•Impersonation / info integrity • Cybersecurity policy official
• Unwanted surveillance • National strategy
• Compromised intelligence • Public awareness campaign
• Infrastructure threats • Incident response plan
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

RECRUITMENT RETENTION
• Be cool / innovative • Use ‘em or lose ‘em!
• Be where they are • Knowledge transfer
• Boomers “retiring” • Alumni network
• Set clear boundaries • Emergency corps
Talen from Cyberspace Policy Review:
http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf

Blogs
eBooks
1. Why? Tie to mission, goals, objectives, needs, gaps. Mobile Phones
2. How? Decide which tools best meet goals. Podcasts
RSS
3. What? Content is the key to success. Social Bookmarking
4. Who? Assign owner/contributors; define audience. Social Virtual Networking
Videos
5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)
Web-Based Calling
Webcasts/Webinars
Wikis

What are your business needs?
How can you streamline processes?
How can you better engage citizens to gain their input?
How can you reach people “where they are”?
How can you to mitigate time and distance f0r teamwork?

• 3-D
• Mobile
• Aggregation

Courage!
Courage!
Courage!
Courage!