Web 2.0 for Texas State Certified Public Manager (CPM)


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Presentation delivered for the Texas State Certified Public Manager (CPM) Program in Levelland, TX in June 2009. Similar to other presentations here, but includes some Texas-specific examples of social media being used by government.

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Web 2.0 for Texas State Certified Public Manager (CPM)

  1. 1. For: By: Texas State CPM Program Andrew Krzmarzick, Levelland, TX Senior Project Coordinator June19, 2009 Graduate School, USDA *There’s nothing to fear…so be courageous!
  2. 2. It’s a mystery to me Dippin’ my toes… Active personally Active professionally Avid fan / Activist
  3. 3. Source: Flickr - Khalid Almasoud's Photostream
  4. 4.  Brainstorming/Application
  5. 5. Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.
  6. 6. How about “Generation C” ?
  7. 7. “…an avalanche of consumer generated ‘content’…” Two drivers: (1) Our creative urges (2) Content-creating tools - Trendwatching.com, Feb 2004
  8. 8. Generation C By Dan Pankraz
  9. 9. Source: Flickr – lyzadanger’s photostream
  10. 10. Someone of ANY age who is actively using social media and engages others on the Internet with a "2.0" mindset: creative, collaborative and community-oriented.
  11. 11. Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Older Boomers Born 1955-1964, Ages 45-54 Born 1946-1954, Ages 55-63 20% 13% 22% 13% 58% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
  12. 12. 2.0 1.0
  13. 13. Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
  14. 14. “Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories. In many ways, the Internet more resembles an ancient bazaar…”
  15. 15. “Webolution” Reversal of Industrial Revolution? 50% of U.S. Teleworking by 2015?
  16. 16. Collaboration + Interaction = Web 2.0 “With the new, function- rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.” -Anthony Williams Co-Author, Wikinomics New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.
  17. 17. 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. Who? Champion, contributors, constituents. 3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. When? Create a schedule to implement and evaluate.
  18. 18. 1. Why? Tie to mission, goals, objectives, needs, gaps. Millennials Gen X • Recruitment • Transparency • Boomers Retention • Accountability • Efficiency • Participation • Communication
  19. 19. 1. Why?
  20. 20. What is a Blog? a. an online journal or diary b. a “time bandit” that thwarts my team’s productivity c. abbreviation for “web log” d. a creature from a bad sci-fi movie
  21. 21. Which of the following have a Blog? a) Environmental Protection Agency b) Transportation Security Agency c) Los Angeles Fire Department d) City of LaSalle, IL e) State of Massachusetts f) All of the Above
  22. 22. 50 Federal blogs… and counting Transforming Government http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
  23. 23. Step 1: Pick a Blog Platform Step 2: Create an Account Step 3: Name Your Blog Step 4: Produce Content Step 5: Publish Post!
  24. 24. http://generationshift.blogspot.com
  25. 25. What has your Cell Phone taught you lately? “Most cell phones today have more computing power than was available to NASA during the • Audio Books Apollo space program…” • Podcast Briefs (i.e. Guide by Cell) - Wes Ferguson, Author of • Text Message Tips Moving at the Speed of Creativity • Entire Classes????
  26. 26. According to figures from Eurostat:* • Tops in Europe is Luxembourg with 158 mobile subscriptions per 100 people, closely followed by Lithuania and Italy. http://en.wikipedia.org/wiki/Mobile_phone
  27. 27. Q. What’s the difference between a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video
  28. 28. Transforming Government
  29. 29. Step 1: Pick a Platform Step 2: Create an Account Step 3: Create Your Call Step 4: Start/Record Call Step 5: Edit and Post!
  30. 30. What does RSS stand for? a)Like K.I.S.S., only R.S.S. b)Rhapsodically Syncopated Sound c)Really Simple Syndication d)None of the above
  31. 31. Who in this room has the most connections/friends on: NOT JUST FOR KIDS!!!
  32. 32. Transforming Government
  33. 33. Steve Ressler Founder, GovLoop.com
  34. 34. Business Problem: Millions of government employees working on similar issues but no safe place to connect and share best practices Solution: GovLoop.com - Social Network for Government Community
  35. 35.  Identify/Empower Early Adopters  Market where People Are o Twitter, LinkedIn, Facebook, etc
  36. 36.  Nearly 12,000 members  CTO, CIO, Politicians, Professors, and Innovative Minds across F/S/L/I  Over 1,000 blogs, 350 discussions, 300 groups, 100 events, 3,300 photos, and 200 videos
  37. 37. Transforming GS?
  38. 38. Mission: To connect millions of public sector professionals with their colleagues, government partners and social groups in a single knowledge sharing and learning community, enabling them to access information that will improve their jobs, their careers and their lives.
  39. 39. is for: Government Professionals: Public Sector Partners: • Current and former • Learning Organizations • Federal, mil., state & local • Professional Organizations • Nearing retirement • Trade Unions • Changing jobs or locations • Special Interest Groups • Working across agencies • Content Partners/Providers • In learning teams • Public Service • Government agencies’ Organizations administrative personnel
  40. 40. Meet Jack Bauer
  41. 41. See Jack sign up for class
  42. 42. See Jack snarl at email for class
  43. 43. See Jack complete sign-up and gain access to: • Class materials • Class discussion/forums • Teacher blog • Telework newsfeed • Events/calendar/announcements • Relevant other groups • Relevant other courses • Other class members and instructor
  44. 44. See Jack smile at anywhere, anytime extended classroom
  45. 45. Transforming Government?!
  46. 46. Why/How do you use ?
  47. 47. Transforming Government
  48. 48. Q. What’s the difference between a webcast and a webinar? A. Webcast = One-Way Webinar = Interaction
  49. 49. What in the world is a Wiki? a. an online encyclopedia b. a web-based tool where multiple users create, publish and edit information c. a Hawaiian word for “fast” d. all of the above
  50. 50. Transforming Government
  51. 51. Step 1: Pick a Wiki Platform Step 2: Create an Account Step 3: Set Up Your Wiki Step 4: Produce Content Step 5: Edit and Post!
  52. 52. What’s the coolest name for an avatar in Second Life? a. Ichabod Issachar b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
  53. 53. Transforming Government
  54. 54. Blogs eBooks 1. Why? Tie to mission, goals, objectives, needs, gaps. Mobile Phones 2. How? Decide which tools best meet goals. Podcasts RSS 3. What? Content is the key to success. Social Bookmarking 4. Who? Assign owner/contributors; define audience. Social Virtual Networking Videos 5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life) Web-Based Calling Webcasts/Webinars Wikis
  55. 55. What are your business needs? How can you streamline processes? How can you better engage citizens to gain their input? How can you reach people “where they are”? How can you to mitigate time and distance f0r teamwork?
  56. 56. • 3-D • Mobile • Aggregation
  57. 57. Courage! Courage! Courage! Courage!
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