Reaching Generation C (ASTD International Conference and Exposition)

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When you think of the typical Web 2.0 user, you probably envision a Millennial or Generation X, right? You may be surprised to learn that Boomers are the fastest growing group at social media sites like Facebook and Twitter, with the average age on LinkedIn being 40 years old. I use the term "Generation C" describe all people who engage one another on the Internet with a 2.0 mindset: creative, collaborative and community-oriented. I also give several ideas for bridging the generation gap in our workplaces and classrooms through social media. For more information, go to http://generationshift.blogspot.com and http://www.delicious.com/akrzmarzick

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Reaching Generation C (ASTD International Conference and Exposition)

  1. 1. Reaching “Generation C” The Constantly Connected Commuter ASTD International Conference and Exposition June 1-3, 2009 Andrew Krzmarzick Senior Project Coordinator 1 www.grad.usda.gov
  2. 2. www.grad.usda.gov
  3. 3.  The Four Generations  Learning Preferences  “Generation C”  What’s Web 2.0?  7 Ideas for “Reaching Generation C” 3 www.grad.usda.gov
  4. 4. www.grad.usda.gov
  5. 5. Veterans: 1920-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations. Physician Executive, January-February 2000. 5 www.grad.usda.gov
  6. 6. Traditionals Boomers Formal/conservative Lifelong learners Value to team vs. self Well educated Straightforward Interactive/participatory Learn privately Non-authoritarian Big picture, then detail Networking, teamwork Respect for experience Make ’em feel important Web 2.0 Be democratic Clear and logical facts Users for Gen X Millennials Learning? ? Edutainment Teamwork Clear expectations Technology Be efficient Experiential Use visual aids Learning communities Up-to-date technology Clear structure Break frequently Fun and games Role plays are good Short attention span * Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI 6 www.grad.usda.gov
  7. 7. What about “Generation C” ? 7 www.grad.usda.gov
  8. 8. “…an avalanche of consumer-generated content…” Two drivers: (1) Our creative urges (2) Content-creating tools Trendwatching.com, Feb 2004 8 www.grad.usda.gov
  9. 9. Generation C By Dan Pankraz www.grad.usda.gov
  10. 10. www.grad.usda.gov
  11. 11. Someone of ANY age who is actively using social media and engages others on the Internet with a quot;2.0quot; mindset: creative, collaborative and community oriented. 11 www.grad.usda.gov
  12. 12. Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 35% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups. 12 www.grad.usda.gov
  13. 13. 2.0 1.0 www.grad.usda.gov
  14. 14. www.grad.usda.gov
  15. 15. www.grad.usda.gov
  16. 16. Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824 www.grad.usda.gov
  17. 17. 17 www.grad.usda.gov
  18. 18. “Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories. In many ways, the Internet more resembles an ancient bazaar…” 18 www.grad.usda.gov
  19. 19. Reversal of Industrial Revolution? 50% of U.S. teleworking by 2015? What are the implications for education and knowledge sharing? 19 www.grad.usda.gov
  20. 20. www.grad.usda.gov 20
  21. 21. www.grad.usda.gov 21
  22. 22. Meet Jack Bauer www.grad.usda.gov
  23. 23. See Jack sign up for class www.grad.usda.gov
  24. 24. See Jack snarl at email for class www.grad.usda.gov
  25. 25. See Jack complete sign-up and gain access to: • Class materials • Class discussion/forums • Teacher blog • Telework newsfeed • Events/calendar/announcements • Relevant other groups • Relevant other courses • Other class members and instructor www.grad.usda.gov
  26. 26. See Jack smile at anywhere, anytime extended classroom www.grad.usda.gov
  27. 27. Steve Ressler Founder, GovLoop.com www.grad.usda.gov
  28. 28. http://www.facebook.com/teach www.grad.usda.gov
  29. 29. http://www.youtube.com/thecoastguardchannel www.grad.usda.gov
  30. 30. Q. What’s the difference between a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video www.grad.usda.gov
  31. 31. Podcast Interviews www.grad.usda.gov 31
  32. 32. What has your Cell Phone taught “Most cell lately? have you phones today more computing power than was available to NASA during the • Audio Books Apollo space program…” • Podcast Briefs - Wes Ferguson, Author of • Text Message Tips Moving at the Speed of Creativity • Entire Classes???? www.grad.usda.gov
  33. 33. Step 1: Pick a Platform Step 2: Create an Account Step 3: Create Your Call Step 4: Start/Record Call Step 5: Edit and Post! www.grad.usda.gov
  34. 34. Q. What’s the difference between a webcast and a webinar? A. Webcast = One-Way Webinar = Interaction 34 www.grad.usda.gov
  35. 35. Face-to-Face Web-Based! www.grad.usda.gov 35
  36. 36.  Synchronous  Software Simulations  Asynchronous  Desktop/Application Sharing  Blended  Chat – Instructor/Participants  Interactive  Breakout Rooms  Engaging  Polling  Video/Audio Streaming  Archives = On Demand! 36 www.grad.usda.gov
  37. 37. Coaching / Mentoring 2-Way! www.grad.usda.gov 37
  38. 38.  The Four Generations  Learning Preferences  “Generation C”  What’s Web 2.0?  7 Ideas for “Reaching Generation C” 38 www.grad.usda.gov
  39. 39. • Coaching Skills for Today’s Leaders • Generation Shift: The Emerging Workforce • Focusing the Power of Four Generations • Improving Retention Through Strategic Onboarding • Managing a Virtual Workforce st • Preparing to Lead in the 21 Century • Wikis, Webcasts and iPods, Oh My! Government 2.0 39 www.grad.usda.gov
  40. 40. Thank You! For More Information: Andrew Krzmarzick Senior Project Coordinator (202) 821-6288 Andrew_Krzmarzick@grad.usda.gov GraduateSchool.edu GenerationShift.blogspot.com IAmPublicsService.org Twitter.com/krazykriz LinkedIn.com/in/AndrewKrzmarzick Delicious.com/akrzmarzick Slideshare.com/akrzmarzick 40 www.grad.usda.gov

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