Reaching “Generation C”
The Constantly Connected Commuter
ASTD International
Conference and
Exposition
June 1-3, 2009
Andrew Krzmarzick
Senior Project Coordinator
1
www.grad.usda.gov

www.grad.usda.gov

 The Four Generations
 Learning Preferences
 “Generation C”
 What’s Web 2.0?
 7 Ideas for “Reaching Generation C”
3
www.grad.usda.gov

www.grad.usda.gov

Veterans: 1920-1940
Baby Boomers: 1940-1960
Generation X: 1960-1980
Millennials: 1980-2000
Web 2.0
Users?
Source: Washburn, E. Are You Ready for Generation X? Changing World View – The
Five Generations. Physician Executive, January-February 2000.
5
www.grad.usda.gov

Traditionals Boomers
Formal/conservative Lifelong learners
Value to team vs. self Well educated
Straightforward Interactive/participatory
Learn privately Non-authoritarian
Big picture, then detail Networking, teamwork
Respect for experience Make ’em feel important Web 2.0
Be democratic
Clear and logical facts
Users for
Gen X Millennials
Learning?
?
Edutainment Teamwork
Clear expectations Technology
Be efficient Experiential
Use visual aids Learning communities
Up-to-date technology Clear structure
Break frequently Fun and games
Role plays are good Short attention span
* Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI
6
www.grad.usda.gov

What about
“Generation C” ?
7
www.grad.usda.gov

“…an avalanche
of consumer-generated
content…”
Two drivers:
(1) Our creative urges
(2) Content-creating tools
Trendwatching.com, Feb 2004
8
www.grad.usda.gov

Generation C
By Dan Pankraz
www.grad.usda.gov

www.grad.usda.gov

Someone of ANY age
who is actively using social media
and engages others
on the Internet
with a \"2.0\" mindset:
creative, collaborative
and community oriented.
11
www.grad.usda.gov

Generations Explained
% of total adult % of internet-using
Generation Name* Birth Years, Ages in 2009
population population
Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30%
Gen X Born 1965-1976, Ages 33-44 20% 23%
Younger Boomers Born 1955-1964, Ages 45-54 20% 22%
Older Boomers Born 1946-1954, Ages 55-63 13% 35% 13%
Silent Generation Born 1937-1945, Ages 64-72 9% 7%
G.I. Generation Born -1936, Age 73+ 9% 4%
Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total
internet users, and margin of error is ±3%.
*All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by
Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069
(Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades
of Baby Boomers are different enough to merit being divided into distinct generational groups.
12
www.grad.usda.gov

2.0
1.0
www.grad.usda.gov

www.grad.usda.gov

www.grad.usda.gov

Users age 18-24 = 10.6%
Users age 35-54 grew 276%,
18-24 only 20% last six months
Average age = 40 yrs old
Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
www.grad.usda.gov

17
www.grad.usda.gov

“Five thousand years ago,
the marketplace was the
hub of civilization,
a place to which traders
returned from remote lands
with exotic spices, silks,
monkeys, parrots, jewels –
and fabulous stories.
In many ways, the Internet more
resembles an ancient bazaar…”
18
www.grad.usda.gov

Reversal of Industrial Revolution?
50% of U.S. teleworking by 2015?
What are the implications for education
and knowledge sharing?
19
www.grad.usda.gov

www.grad.usda.gov 20

www.grad.usda.gov 21

Meet
Jack
Bauer
www.grad.usda.gov

See
Jack
sign
up
for
class
www.grad.usda.gov

See
Jack
snarl
at
email
for
class
www.grad.usda.gov

See Jack complete sign-up
and gain access to:
• Class materials
• Class discussion/forums
• Teacher blog
• Telework newsfeed
• Events/calendar/announcements
• Relevant other groups
• Relevant other courses
• Other class members and instructor
www.grad.usda.gov

See
Jack
smile
at
anywhere,
anytime
extended
classroom
www.grad.usda.gov

Steve Ressler
Founder, GovLoop.com
www.grad.usda.gov

http://www.facebook.com/teach
www.grad.usda.gov

http://www.youtube.com/thecoastguardchannel
www.grad.usda.gov

Q. What’s the difference between a
podcast and a vodcast?
A. Podcast = Audio
Downloadable
Vodcast = Video
www.grad.usda.gov

Podcast Interviews
www.grad.usda.gov 31

What has your Cell Phone taught
“Most cell lately? have
you phones today
more computing power
than was available to
NASA during the
• Audio Books Apollo space program…”
• Podcast Briefs - Wes Ferguson, Author of
• Text Message Tips Moving at the Speed of Creativity
• Entire Classes????
www.grad.usda.gov

Step 1: Pick a Platform
Step 2: Create an Account
Step 3: Create Your Call
Step 4: Start/Record Call
Step 5: Edit and Post!
www.grad.usda.gov

Q. What’s the difference between
a webcast and a webinar?
A. Webcast = One-Way
Webinar = Interaction
34
www.grad.usda.gov

Face-to-Face
Web-Based!
www.grad.usda.gov 35

 Synchronous  Software Simulations
 Asynchronous  Desktop/Application Sharing
 Blended  Chat – Instructor/Participants
 Interactive  Breakout Rooms
 Engaging  Polling
 Video/Audio Streaming  Archives = On Demand!
36
www.grad.usda.gov

Coaching / Mentoring
2-Way!
www.grad.usda.gov 37

 The Four Generations
 Learning Preferences
 “Generation C”
 What’s Web 2.0?
 7 Ideas for “Reaching Generation C”
38
www.grad.usda.gov

• Coaching Skills for Today’s Leaders
• Generation Shift: The Emerging Workforce
• Focusing the Power of Four Generations
• Improving Retention Through Strategic Onboarding
• Managing a Virtual Workforce
st
•
Preparing to Lead in the 21 Century
• Wikis, Webcasts and iPods, Oh My! Government 2.0
39
www.grad.usda.gov

Thank You!
For More Information:
Andrew Krzmarzick
Senior Project Coordinator
(202) 821-6288
Andrew_Krzmarzick@grad.usda.gov
GraduateSchool.edu
GenerationShift.blogspot.com
IAmPublicsService.org
Twitter.com/krazykriz
LinkedIn.com/in/AndrewKrzmarzick
Delicious.com/akrzmarzick
Slideshare.com/akrzmarzick
40
www.grad.usda.gov