Reaching Generation C (ASTD International Conference and Exposition)
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Reaching Generation C (ASTD International Conference and Exposition)

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When you think of the typical Web 2.0 user, you probably envision a Millennial or Generation X, right? You may be surprised to learn that Boomers are the fastest growing group at social media sites ...

When you think of the typical Web 2.0 user, you probably envision a Millennial or Generation X, right? You may be surprised to learn that Boomers are the fastest growing group at social media sites like Facebook and Twitter, with the average age on LinkedIn being 40 years old. I use the term "Generation C" describe all people who engage one another on the Internet with a 2.0 mindset: creative, collaborative and community-oriented. I also give several ideas for bridging the generation gap in our workplaces and classrooms through social media. For more information, go to http://generationshift.blogspot.com and http://www.delicious.com/akrzmarzick

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    Reaching Generation C (ASTD International Conference and Exposition) Reaching Generation C (ASTD International Conference and Exposition) Presentation Transcript

    • Reaching “Generation C” The Constantly Connected Commuter ASTD International Conference and Exposition June 1-3, 2009 Andrew Krzmarzick Senior Project Coordinator 1 www.grad.usda.gov
    • www.grad.usda.gov
    •  The Four Generations  Learning Preferences  “Generation C”  What’s Web 2.0?  7 Ideas for “Reaching Generation C” 3 www.grad.usda.gov
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    • Veterans: 1920-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations. Physician Executive, January-February 2000. 5 www.grad.usda.gov
    • Traditionals Boomers Formal/conservative Lifelong learners Value to team vs. self Well educated Straightforward Interactive/participatory Learn privately Non-authoritarian Big picture, then detail Networking, teamwork Respect for experience Make ’em feel important Web 2.0 Be democratic Clear and logical facts Users for Gen X Millennials Learning? ? Edutainment Teamwork Clear expectations Technology Be efficient Experiential Use visual aids Learning communities Up-to-date technology Clear structure Break frequently Fun and games Role plays are good Short attention span * Source: Coates, J. Generational Learning Styles. LERN Books. River Falls, WI 6 www.grad.usda.gov
    • What about “Generation C” ? 7 www.grad.usda.gov
    • “…an avalanche of consumer-generated content…” Two drivers: (1) Our creative urges (2) Content-creating tools Trendwatching.com, Feb 2004 8 www.grad.usda.gov
    • Generation C By Dan Pankraz www.grad.usda.gov
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    • Someone of ANY age who is actively using social media and engages others on the Internet with a quot;2.0quot; mindset: creative, collaborative and community oriented. 11 www.grad.usda.gov
    • Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 35% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers,” enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups. 12 www.grad.usda.gov
    • 2.0 1.0 www.grad.usda.gov
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    • Users age 18-24 = 10.6% Users age 35-54 grew 276%, 18-24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824 www.grad.usda.gov
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    • “Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories. In many ways, the Internet more resembles an ancient bazaar…” 18 www.grad.usda.gov
    • Reversal of Industrial Revolution? 50% of U.S. teleworking by 2015? What are the implications for education and knowledge sharing? 19 www.grad.usda.gov
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    • Meet Jack Bauer www.grad.usda.gov
    • See Jack sign up for class www.grad.usda.gov
    • See Jack snarl at email for class www.grad.usda.gov
    • See Jack complete sign-up and gain access to: • Class materials • Class discussion/forums • Teacher blog • Telework newsfeed • Events/calendar/announcements • Relevant other groups • Relevant other courses • Other class members and instructor www.grad.usda.gov
    • See Jack smile at anywhere, anytime extended classroom www.grad.usda.gov
    • Steve Ressler Founder, GovLoop.com www.grad.usda.gov
    • http://www.facebook.com/teach www.grad.usda.gov
    • http://www.youtube.com/thecoastguardchannel www.grad.usda.gov
    • Q. What’s the difference between a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video www.grad.usda.gov
    • Podcast Interviews www.grad.usda.gov 31
    • What has your Cell Phone taught “Most cell lately? have you phones today more computing power than was available to NASA during the • Audio Books Apollo space program…” • Podcast Briefs - Wes Ferguson, Author of • Text Message Tips Moving at the Speed of Creativity • Entire Classes???? www.grad.usda.gov
    • Step 1: Pick a Platform Step 2: Create an Account Step 3: Create Your Call Step 4: Start/Record Call Step 5: Edit and Post! www.grad.usda.gov
    • Q. What’s the difference between a webcast and a webinar? A. Webcast = One-Way Webinar = Interaction 34 www.grad.usda.gov
    • Face-to-Face Web-Based! www.grad.usda.gov 35
    •  Synchronous  Software Simulations  Asynchronous  Desktop/Application Sharing  Blended  Chat – Instructor/Participants  Interactive  Breakout Rooms  Engaging  Polling  Video/Audio Streaming  Archives = On Demand! 36 www.grad.usda.gov
    • Coaching / Mentoring 2-Way! www.grad.usda.gov 37
    •  The Four Generations  Learning Preferences  “Generation C”  What’s Web 2.0?  7 Ideas for “Reaching Generation C” 38 www.grad.usda.gov
    • • Coaching Skills for Today’s Leaders • Generation Shift: The Emerging Workforce • Focusing the Power of Four Generations • Improving Retention Through Strategic Onboarding • Managing a Virtual Workforce st • Preparing to Lead in the 21 Century • Wikis, Webcasts and iPods, Oh My! Government 2.0 39 www.grad.usda.gov
    • Thank You! For More Information: Andrew Krzmarzick Senior Project Coordinator (202) 821-6288 Andrew_Krzmarzick@grad.usda.gov GraduateSchool.edu GenerationShift.blogspot.com IAmPublicsService.org Twitter.com/krazykriz LinkedIn.com/in/AndrewKrzmarzick Delicious.com/akrzmarzick Slideshare.com/akrzmarzick 40 www.grad.usda.gov