0
HOW WEB 2.0 CAN MAKE YOUR AGENCY MORE
  OPEN, TRANSPARENT AND PARTICIPATORY




             November 9, 2009
            ...
Myy
Story


        Source: Flickr - Khalid Almasoud's Photostream
AGENDA
 What’s Gov 2.0?            Generation C
 Web 2.0?                   Before You Begin

 Blogs                 ...
WHAT’S WEB 2.0?
FOUR GENERATIONS
               Veterans:   1920s‐1940

               Baby Boomers:  1940‐1960

               Generation...
A NEW GENERATION

How about “Generation C” ?
“…an avalanche 
of consumer generated 
            g
‘content’…”

Two drivers:
(1) Our creative urges
(2) Content‐creating...
Generation C
By Dan Pankraz
FACT:
 GEN C is a mindset
          g g
   covering digital
creatives aged 10-35
Source: Flickr – lyzadanger’s photostream
“GENERATION C”
   G          C
      Someone of ANY age 
 who is actively using social media 
and engages others on the In...
“GENERATION C”
                        G          C
                                                 Generations Explained...
2.0




1.0
10
“GENERATION C”



                                       Users age 18‐24 = 10.6%

                                       U...
BEFORE WE BEGIN…
1. Why? Tie to mission, goals, objectives, needs, gaps.
1       Ti  t   i i  g l   bj ti              d  ...
BEFORE WE BEGIN…
1. Why?  Tie to mission, goals, objectives, needs, gaps.
1        Ti  t   i i  g l   bj ti              d...
BEFORE WE BEGIN…
BLOGS
What is a Blog?
a. an online journal or diary
             j              y
b. a “time bandit” that thwarts 
   my t...
BLOGS
Which of the following have a Blog?
                     g           g
   a) Environmental Protection Agency
   b) T...
BLOGS
Transforming Government




http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
BLOGS
Step 1:  Pick a Blog Platform

Step 2:  Create an Account

Step 3:  Name Your Blog

Step 4:  Produce Content

Step 5...
BLOGS




        http://GenShift.com
BLOGS
1. Why?  Tie to mission, goals, objectives, needs, gaps.
1        Ti  t   i i  g l   bj ti              d  g

•   Di...
EDOCUMENTS
WIKIS
What in the world is a Wiki?
Wh t i  th     ld i    Wiki?
a. an online encyclopedia
b. a web‐based tool where multip...
WIKIS
        You call this fast?
                      f
WIKIS
Transforming Government
WIKIS
1. Why?  Tie to mission, goals, objectives, needs, gaps.
1        Ti  t   i i  g l   bj ti              d  g

•   Pr...
WIKIS               WIKIS
Step 1:  Pick a Wiki Platform
St     Pi k   Wiki Pl tf

Step 2:  Create an Account

Step 3:  Set...
SOCIAL VIRTUAL NETWORKS
 Who in this room has the 
most connections/friends on:
                                NOT
      ...
SOCIAL VIRTUAL NETWORKS
Transforming Government
SOCIAL VIRTUAL NETWORKS
              Information
              Ideas
              Insight
Sharing
 h            Issues
 ...
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS




          Steve Ressler
      Founder, GovLoop.com
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Business Problem:
Millions of 
government 
employees working 
     l          k
on simil...
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
ONE YEAR LATER…
ONE YEAR LATER
 Over 20,000 members

 CTOs, CIOs, Politicians, Profess...
KNOWLEDGE
 SOCIAL VIRTUAL NETWORKS
1. Why?  Tie to mission, goals, objectives, needs, gaps.
     y                   g    ...
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
• Free 
   Micro blogging
• “Micro‐blogging”
• 140 characters or less
• Send and read us...
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
GovTwit.com
• State/Local = 900+
• Federal Agencies = 500+
• Dept of Defense = 150+
• Ha...
KNOWLEDGE
 SOCIAL VIRTUAL NETWORKS
1. Why? 
 Crowd sourcing ideas to improve services
  Crowd‐sourcing ideas to improve s...
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Step 1:  Go to Twitter.com

Step 2:  Create an Account

Step 3:  Find People to Follow

...
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
KNOWLEDGE
SOCIAL VIRTUAL NETWORKS
Groups
KNOWLEDGE
 SOCIAL VIRTUAL NETWORKS
1. Why?  Tie to mission, goals, objectives, needs, gaps.
     y                   g    ...
CROWD SOURCING




http://betterbuyproject.com
htt //b tt b       j t
CROWD SOURCING




    http://www.thenationaldialogue.org
       p                       g     g
OPEN DATA
OPEN DATA
OPEN DATA
RSS

What does RSS stand for?

a)   Like K.I.S.S., only R.S.S.
b)   Rhapsodically Syncopated Sound
c)   Really Simple Synd...
RSS
PODCASTING
Q. What’s the difference between 
Q  Wh t’  th  diff       b t     
      a podcast and a vodcast?
A. Podcast =...
PODCASTS
Transforming Government
PODCASTS




http://www.epa.gov/epahome/podcasts.htm
PODCASTS
1. Why?  Tie to mission, goals, objectives, needs, gaps.

 Provide public service announcements
 Train / inspir...
PODCASTS
Step 1:  Pick a Platform

Step 2:  Create an Account

Step 3:  Create Your Call

Step 4:  Start/Record Call

Step...
VIDEOS
Why/How do you use
Wh /H  d       



         ?

     http://www.youtube.com/user/USEPAgov
VIDEO SHARING
Why/How do you use
Wh /H  d       



           ?



    http://www.youtube.com/UnitedStatesNavy
VIDEO SHARING
1. Why?  Tie to mission, goals, objectives, needs, gaps.
     y                   g                         ...
MOBILE PHONES/DEVICES
 What has your Cell Phone taught 
                            you lately?
                          ...
MOBILE PHONES/DEVICES




      http://www.faa.gov/wireless/info
WEB‐BASED CALLING
WEBCASTS & WEBINARS
Q. What’s the difference between 
Q  Wh t’  th  diff       b t     
    a webcast and a webinar?
A.  W...
SOCIAL BOOKMARKING

        http://delicious.com/akrzmarzick
           p //             /
WIDGETS




http://epa.gov/widgets/
VIRTUAL WORLDS
What s the coolest name for an 
What’s the coolest name for an 
avatar in Second Life?
a. I h b d I
   Icha...
VIRTUAL WORLDS
Transforming Government
LEGAL ISSUES
• Indemnification and limited liability:  seeking to remove the 
indemnification clause (because agency offic...
LEGAL ISSUES
• FOIA:   the proposed agreements recognize that we adhere 
to the Freedom of Information Act.
     h  F d   ...
LEGAL ISSUES
• Grandfather arrangements:  previous "click through" 
agreements will be superseded by new agreements, makin...
POLICY ISSUES
 Privacy
 Employee Activity
 Paperwork Reduction Act
 Cookies
                                              ...
SECURITY ISSUES
RISKS                                         RECOMMENDATIONS

•Impersonation / info integrity            ...
HUMAN RESOURCES ISSUES
  RECRUITMENT                             RETENTION

  • Be cool / innovative                  • Us...
WHAT’S NEXT?                                             Blogs
                                                           ...
WHAT’S NEXT?

WEB 3.0?
    30
               • 3‐D
                 3D
               • Mobile / Clouds
               • A...
WHAT’S NEXT?
THANK YOU!
  FOR MORE INFORMATION:
HTTP://GRADUATESCHOOL.EDU
     //
ANDREW KRZMARZICK
Phone: (202) 352‐1806
Email: Andrew...
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Government 2.0 For Chicago FEB
Upcoming SlideShare
Loading in...5
×

Government 2.0 For Chicago FEB

1,147

Published on

Presentation for the Chicago Federal Executive Board delivered in Chicago on November 9, 2009. For more information, please visit http://www.govloop.com or http://www.genshift.com.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,147
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Government 2.0 For Chicago FEB"

  1. 1. HOW WEB 2.0 CAN MAKE YOUR AGENCY MORE OPEN, TRANSPARENT AND PARTICIPATORY November 9, 2009 N b     By: Andrew Krzmarzick  GovLoop, Director of  Community Engagement
  2. 2. Myy Story Source: Flickr - Khalid Almasoud's Photostream
  3. 3. AGENDA  What’s Gov 2.0?   Generation C  Web 2.0?  Before You Begin  Blogs  C o d So i g Crowd Sourcing  eDocuments  Open Data  Wikis  Social Virtual Networks  Mobile Devices   Twitter  Podcasts  GovLoop.com  Facebook  YouTube  LinkedIn  Second Life
  4. 4. WHAT’S WEB 2.0?
  5. 5. FOUR GENERATIONS Veterans:   1920s‐1940 Baby Boomers:  1940‐1960 Generation X:  1960‐1980 Millennials:   1980‐2000 Millennials:   1980 2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January‐February 2000.
  6. 6. A NEW GENERATION How about “Generation C” ?
  7. 7. “…an avalanche  of consumer generated  g ‘content’…” Two drivers: (1) Our creative urges (2) Content‐creating tools ‐ Trendwatching.com, Feb 2004
  8. 8. Generation C By Dan Pankraz
  9. 9. FACT: GEN C is a mindset g g covering digital creatives aged 10-35
  10. 10. Source: Flickr – lyzadanger’s photostream
  11. 11. “GENERATION C” G C Someone of ANY age  who is actively using social media  and engages others on the Internet  with a "2.0" mindset: creative, collaborative  and community‐oriented.
  12. 12. “GENERATION C” G C Generations Explained % of total adult % of internet-using internet using Generation Name* G ti N * Birth Years, A Bi th Y Ages i 2009 in population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946 1954 Ages 55 63 1946-1954, 55-63 13% 13% 35% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
  13. 13. 2.0 1.0 10
  14. 14. “GENERATION C” Users age 18‐24 = 10.6% Users age 35‐54 grew 276%,  18‐24 only 20% last six months Average age = 40 yrs old Source: http://socialcomputingjournal.com/viewcolumn.cfm?colid=824
  15. 15. BEFORE WE BEGIN… 1. Why? Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g 2. Who? Champion, contributors, constituents, citizens.  3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. 5 When? C t     h d l  t  i l Create a schedule to implement and evaluate.  t  d  l t  
  16. 16. BEFORE WE BEGIN… 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g • Transparency p y • Accountability • Participation
  17. 17. BEFORE WE BEGIN…
  18. 18. BLOGS What is a Blog? a. an online journal or diary j y b. a “time bandit” that thwarts  my team’s productivity c. abbreviation for “web log” d. a creature from a bad sci‐fi movie
  19. 19. BLOGS Which of the following have a Blog? g g a) Environmental Protection Agency b) Transportation Security Agency c) Los Angeles Fire Department d) Cit   f L S ll  IL City of LaSalle, IL e) State of Massachusetts f) All  f  h  Ab All of the Above
  20. 20. BLOGS Transforming Government http://www.usa.gov/Topics/Reference_Shelf/News/blog.shtml
  21. 21. BLOGS Step 1:  Pick a Blog Platform Step 2:  Create an Account Step 3:  Name Your Blog Step 4:  Produce Content Step 5:  Publish Post!
  22. 22. BLOGS http://GenShift.com
  23. 23. BLOGS 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g • Disseminate targeted messages • Explain your mission / activities • Foster dialogue / elicit feedback
  24. 24. EDOCUMENTS
  25. 25. WIKIS What in the world is a Wiki? Wh t i  th   ld i    Wiki? a. an online encyclopedia b. a web‐based tool where multiple users  create, publish and edit information t   bli h  d  dit i f ti c. a Hawaiian word for “fast”  d. all of the above
  26. 26. WIKIS You call this fast? f
  27. 27. WIKIS Transforming Government
  28. 28. WIKIS 1. Why?  Tie to mission, goals, objectives, needs, gaps. 1 Ti  t   i i  g l   bj ti   d  g • Provide a space for inter‐agency collaboration p g y • Gather the intelligence of the crowd • Widen the net for broader insight / information • Create a crowd‐corrected directory / resource C t     d t d di t  / 
  29. 29. WIKIS WIKIS Step 1:  Pick a Wiki Platform St     Pi k   Wiki Pl tf Step 2:  Create an Account Step 3:  Set Up Your Wiki Step 4:  Produce Content Step 5:  Edit and Post! St  5   Edit  d P t!
  30. 30. SOCIAL VIRTUAL NETWORKS Who in this room has the  most connections/friends on: NOT JUST FOR KIDS!!!
  31. 31. SOCIAL VIRTUAL NETWORKS Transforming Government
  32. 32. SOCIAL VIRTUAL NETWORKS Information Ideas Insight Sharing h Issues Individuals I di id l Intelligence
  33. 33. KNOWLEDGE SOCIAL VIRTUAL NETWORKS
  34. 34. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Steve Ressler Founder, GovLoop.com
  35. 35. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Business Problem: Millions of  government  employees working  l k on similar issues but  no safe place to  connect and share  best practices  p Solution: GovLoop.com ‐ Social Network  for  Government Community
  36. 36. KNOWLEDGE SOCIAL VIRTUAL NETWORKS ONE YEAR LATER… ONE YEAR LATER  Over 20,000 members  CTOs, CIOs, Politicians, Professors, Innovators at  All Levels of Government   International Collaboration (Australia, Brazil, Canada)
  37. 37. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g Share / gain knowledge / information /g g / Connect with colleagues / common interests Replicate best practices more rapidly
  38. 38. KNOWLEDGE SOCIAL VIRTUAL NETWORKS • Free  Micro blogging • “Micro‐blogging” • 140 characters or less • Send and read user updates   aka “Tweets” • Text‐based  but can post links / photos Text‐based, but can post links / photos • Anywhere, anytime via cell or computer
  39. 39. KNOWLEDGE SOCIAL VIRTUAL NETWORKS GovTwit.com • State/Local = 900+ • Federal Agencies = 500+ • Dept of Defense = 150+ • Hawaii = 8
  40. 40. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?   Crowd sourcing ideas to improve services Crowd‐sourcing ideas to improve services  Communicating with / to citizens  Posting links to key information   Reporting incidents, sending alerts  Promoting events, surveys, studies, etc.
  41. 41. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Step 1:  Go to Twitter.com Step 2:  Create an Account Step 3:  Find People to Follow Step 4:  Consider Alternate Tools Step 5:  Jump in the Stream (“dialoguing” vs. “doing”)
  42. 42. KNOWLEDGE SOCIAL VIRTUAL NETWORKS
  43. 43. KNOWLEDGE SOCIAL VIRTUAL NETWORKS Groups
  44. 44. KNOWLEDGE SOCIAL VIRTUAL NETWORKS 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g  Recruit candidates for open positions  Find job candidate references/recommendations   Launch discussions with industry / other agencies in groups y g g p
  45. 45. CROWD SOURCING http://betterbuyproject.com htt //b tt b j t
  46. 46. CROWD SOURCING http://www.thenationaldialogue.org p g g
  47. 47. OPEN DATA
  48. 48. OPEN DATA
  49. 49. OPEN DATA
  50. 50. RSS What does RSS stand for? a) Like K.I.S.S., only R.S.S. b) Rhapsodically Syncopated Sound c) Really Simple Syndication d) ) None of the above
  51. 51. RSS
  52. 52. PODCASTING Q. What’s the difference between  Q  Wh t’  th  diff  b t   a podcast and a vodcast? A. Podcast = Audio Downloadable Vodcast = Video
  53. 53. PODCASTS Transforming Government
  54. 54. PODCASTS http://www.epa.gov/epahome/podcasts.htm
  55. 55. PODCASTS 1. Why?  Tie to mission, goals, objectives, needs, gaps.  Provide public service announcements  Train / inspire your personnel (bite‐size chunks)  R Record important meetings / events d i t t  ti g  /  t
  56. 56. PODCASTS Step 1:  Pick a Platform Step 2:  Create an Account Step 3:  Create Your Call Step 4:  Start/Record Call Step 5:  Edit and Post!
  57. 57. VIDEOS Why/How do you use Wh /H  d     ? http://www.youtube.com/user/USEPAgov
  58. 58. VIDEO SHARING Why/How do you use Wh /H  d     ? http://www.youtube.com/UnitedStatesNavy
  59. 59. VIDEO SHARING 1. Why?  Tie to mission, goals, objectives, needs, gaps. y g g  Tell your story (control your message) y y( y g )  Capture knowledge of retiring employees  Recruit the next generation of public servants
  60. 60. MOBILE PHONES/DEVICES What has your Cell Phone taught  you lately? “Most cell phones today have  more computing power  than was available to  NASA during the  • Audio Books Apollo space program…” • Podcast Briefs (i.e. Guide by Cell) ( y ) ‐ Wes Ferguson, Author of  h f • Text Message Tips Moving at the Speed of Creativity • Entire Classes????
  61. 61. MOBILE PHONES/DEVICES http://www.faa.gov/wireless/info
  62. 62. WEB‐BASED CALLING
  63. 63. WEBCASTS & WEBINARS Q. What’s the difference between  Q  Wh t’  th  diff  b t   a webcast and a webinar? A.  Webcast = One‐Way Webinar = Interaction
  64. 64. SOCIAL BOOKMARKING http://delicious.com/akrzmarzick p // /
  65. 65. WIDGETS http://epa.gov/widgets/
  66. 66. VIRTUAL WORLDS What s the coolest name for an  What’s the coolest name for an  avatar in Second Life? a. I h b d I Ichabod Issachar h b. Siegfried Lactanoid c. Zedeka Nadezda d. Horatio Fizelmeister Second Life Avatar
  67. 67. VIRTUAL WORLDS Transforming Government
  68. 68. LEGAL ISSUES • Indemnification and limited liability:  seeking to remove the  indemnification clause (because agency officials cannot agree  to tie their agency to unlimited liability in violation of the Anti‐ Deficiency Act), and to ensure that liability is limited and  covered by federal law. • Jurisdiction and choice of law:  the proposed agreements  must be governed by the law of the United States and by the  relevant state law only in the absence of other federal law.
  69. 69. LEGAL ISSUES • FOIA:   the proposed agreements recognize that we adhere  to the Freedom of Information Act.   h  F d   f I f i  A • Intellectual property:  the proposed agreements recognize  p p y p p g g that our content is in the public domain. • Advertising:  providers have assured that they will eliminate  or minimize advertising and that they have no intention of  adding advertising that they do not currently display. 
  70. 70. LEGAL ISSUES • Grandfather arrangements:  previous "click through"  agreements will be superseded by new agreements, making it  possible to "cover" existing accounts, avoiding the need to  close old accounts and rebuild content from scratch. • Free Service:  in every case so far, providers will not charge federal account holders for the use of their services.  These are  not contracts; they are no‐cost agreements.  While fee‐based  “premium” services may be available from the same provider,  those are separate arrangements for which the agency should  proceed under traditional “procurement” processes.
  71. 71. POLICY ISSUES Privacy Employee Activity Paperwork Reduction Act Cookies http://www.whitehouse.gov/blog/Enhancing‐Online‐ h // hi h /bl / h i O li Citizen‐Participation‐Through‐Policy/ Records Management Federal Advisory Committee Act (FACA) For more information: Social Media and the Federal Government: Perceived and Real Barriers and Solutions:  http://www.usa.gov/webcontent/documents/SocialMediaFed%20Govt_BarriersPotentialSolutions.pdf http://www usa gov/webcontent/documents/SocialMediaFed%20Govt BarriersPotentialSolutions pdf
  72. 72. SECURITY ISSUES RISKS RECOMMENDATIONS •Impersonation / info integrity • Cybersecurity policy official • Unwanted surveillance • National strategy • Compromised intelligence p g • Public awareness campaign p g • Infrastructure threats • Incident response plan Talen from Cyberspace Policy Review:   http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
  73. 73. HUMAN RESOURCES ISSUES RECRUITMENT RETENTION • Be cool / innovative • Use ‘em or lose ‘em! • Be where they are • Knowledge transfer • Boomers “retiring” g • Alumni network • Set clear boundaries  • Emergency corps Talen from Cyberspace Policy Review:   http://www.whitehouse.gov/assets/documents/Cyberspace_Policy_Review_final.pdf http://www whitehouse gov/assets/documents/Cyberspace Policy Review final pdf
  74. 74. WHAT’S NEXT? Blogs eBooks 1. Why? Tie to mission, goals, objectives, needs, gaps. y g g Mobile Phones 2. How? Decide which tools best meet goals. Podcasts RSS 3. What? Content is the key to success. 3  What? Content is the key to success Social Bookmarking 4. Who? Assign owner/contributors; define audience. Social Virtual Networking Videos 5. When? Create a schedule to implement and evaluate. Virtual Worlds (Second Life)  Wh ? Web‐Based Calling Webcasts/Webinars Wikis
  75. 75. WHAT’S NEXT? WEB 3.0? 30 • 3‐D 3D • Mobile / Clouds • Aggregation
  76. 76. WHAT’S NEXT?
  77. 77. THANK YOU! FOR MORE INFORMATION: HTTP://GRADUATESCHOOL.EDU // ANDREW KRZMARZICK Phone: (202) 352‐1806 Email: Andrew@GovLoop.com Blog: http://GenShift.com Blog: http://GenShift com Twitter: @krazykriz Slideshare.net/akrzmarzick Linkedin.com/in/andrewkrzmarzick k d / / d k k Second Life: Zedeka Nadezda
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×