Government 2.0 Bootcamp - Micro 101
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Government 2.0 Bootcamp - Micro 101



My 10-Minute 101 on Social Media and Government, delivered impromptu at the Government 2.0 Bootcamp in Knoxville, TN, on April 14, 2009.

My 10-Minute 101 on Social Media and Government, delivered impromptu at the Government 2.0 Bootcamp in Knoxville, TN, on April 14, 2009.



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Government 2.0 Bootcamp - Micro 101 Government 2.0 Bootcamp - Micro 101 Presentation Transcript

  • April 14-15, 2009 Knoxville, Tennessee By: Andrew Krzmarzick, Senior Project Coordinator Graduate School, USDA
  • Veterans: 1920s-1940 Baby Boomers: 1940-1960 Generation X: 1960-1980 Millennials: 1980-2000 Web 2.0 Users? Source: Washburn, E. Are You Ready for Generation X? Changing World View – The Five Generations, Physician Executive. January-February 2000.
  • How about “Generation C” ? View slide
  • “…an avalanche of consumer generated ‘content’…” Two drivers: (1) Our creative urges (2) Content-creating tools, Feb 2004 - View slide
  • Generation C By Dan Pankraz
  • Source: Flickr – lyzadanger’s photostream
  • Someone of ANY age who is actively using social media and engages others on the Internet with a quot;2.0quot; mindset: creative, collaborative and community-oriented.
  • Generations Explained % of total adult % of internet-using Generation Name* Birth Years, Ages in 2009 population population Gen Y (Millennials) Born 1977-1990, Ages 18-32 26% 30% Gen X Born 1965-1976, Ages 33-44 20% 23% 58% Younger Boomers Born 1955-1964, Ages 45-54 20% 22% Older Boomers Born 1946-1954, Ages 55-63 13% 13% Silent Generation Born 1937-1945, Ages 64-72 9% 7% G.I. Generation Born -1936, Age 73+ 9% 4% Source: Pew Internet & American Life Project December 2008 survey. N=2,253 total adults, and margin of error is ±2%. N=1,650 total internet users, and margin of error is ±3%. *All generation labels used in this report, with the exception of “Younger -” and “Older -” Boomers, are the names conventionalized by Howe and Strauss’s book, Generations: Strauss, William & Howe, Neil. Generations: The History of America's Future, 1584 to 2069 (Perennial, 1992). As for “Younger Boomers” and “Older Boomers”, enough research has been done to suggest that the two decades of Baby Boomers are different enough to merit being divided into distinct generational groups.
  • Imagine an Internet…
  • “Five thousand years ago, the marketplace was the hub of civilization, a place to which traders returned from remote lands with exotic spices, silks, monkeys, parrots, jewels – and fabulous stories. In many ways, the Internet more resembles an ancient bazaar…”
  • “Webolution” Reversal of Industrial Revolution? 50% of U.S. Teleworking by 2015?
  • Collaboration + Interaction = Web 2.0 “With the new, function- rich infrastructure of Web 2.0, government no longer needs to work on its own to provide public value.” -Anthony Williams Co-Author, Wikinomics New Paradigm is led by author and strategist Don Tapscott. Launched Government 2.0: Wikinomics, Government & Democracy research program to identify and analyze emerging opportunities to harness new models of collaboration to transform the public sector.
  • 1. Why? Tie to mission, goals, objectives, needs, gaps. 2. Who? Champion, contributors, constituents. 3. What? Content is the key to success. 4. How? Decide which tools best meet goals. 5. When? Create a schedule to implement and evaluate.