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CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
CREW Hampton Roads - Social Media Tools for Real Estate
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CREW Hampton Roads - Social Media Tools for Real Estate

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This presentation was developed for the CREW Hampton Roads chapter. It provides tips for using location-based social media platforms and other marketing tactics for the commercial real estate …

This presentation was developed for the CREW Hampton Roads chapter. It provides tips for using location-based social media platforms and other marketing tactics for the commercial real estate industry.

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Transcript

  • 1. Thriving In A Brave New World: Emerging Commercial Real Estate  Marketing Tools
  • 2. Hampton Roads Market Overview Office Retail Industrial Vacancy 13‐15% 5% 8.2% Peninsula: 14%Leasing Activity  +26% No change N/A (2010:2011) Absorption Decrease Decrease Flat Overall Peninsula: Decrease Other News • Class A space strong • Consumer  • Mixed news  • Unemployment a  confidence key • Some big leases drag • Decrease in February • Leasing activity  doesn’t equate  absorption
  • 3. Hampton Roads Market Overview So what are the takeaways?• Continue to see mixed signals across sectors• 2012 won’t see major improvements• Recovering from ongoing absorption losses are important• Pending defense cuts will add pressure to the market• Competition in commercial real estate remains high• Differentiation is critical
  • 4. What is location‐based social media?Any platform, website, or application that allows  users to “check in” or share their location  online and on mobile devices.
  • 5. • Currently the most  widely used location‐ based social media  platform, Foursquare boasts more than 10  million users and  recently announced a  national partnership  with American Express.
  • 6. • With a robust user  interface and features,  Yelp has a standard  website and a popular  smartphone application  for social networking,  user reviews, and         local search.
  • 7. • Google Places leverages  Google’s dominant search  engine and popular maps  function in its standard  and mobile websites and  smartphone app so users  can search, share, and  rate their location.
  • 8. • Gowalla described itself  as a “social travel  guide” and is popular  among travelers.            It was recently acquired  by Facebook.
  • 9. • A feature currently on  Facebook’s standard  and mobile websites  and smartphone  application, Facebook allows users to share  their location as part of  status posts on the  world’s most popular  social network. 
  • 10. • Second only to  Facebook in registered  users, Twitter allows  users to include  location in tweets.
  • 11. Location, Location, Location‐ based social media Tips for checking into the real estate industry• Create strategic “check‐in” locations that incentivize clients and  customers to check in and post a positive comment.• Collect user data to measure activity and analyze visitor  demographics and preferences.• Follow up with visitors who check in to establish meaningful  business relationships.• Develop and advertise your privacy policy to gain client trust and  avoid potential negative feed or other issues.
  • 12. Other Online Tools for Real Estate Marketing 
  • 13. Social Media Marketing Engaging and Useful• Do not ignore Facebook, Twitter, and other sites!• Develop a social media plan.• Cultivate loyalty and attract potential clients.• Incorporate social media on website and marketing materials.
  • 14. Mobile Marketing Mobile‐friendly and Location‐based• Use of mobile devices to access the internet and use applications  continues to skyrocket.• Evaluate mobile marketing and identify areas to invest resources.• Mobile marketing can provide information in real time for potential  clients touring properties.• Location‐based social media!
  • 15. Digital Marketing Strategic and Interactive• People and businesses searching for real estate online is now the  norm and often the first impression.• You must sell your property and your area.• Conduct research to understand your audience.• Website should be interactive and optimized for search engines.• Develop consistent messaging across website and all marketing  materials.  Remember: Content is king. • Be a resource. 
  • 16. Thank you! Andrew Ryan and Mark Hickmanfacebook.com/commonwealthpartnerships |@cpCommercial www.commonwealthpartnerships.com www.virginiareblog.com 804.354.0964

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