Business and Innovation- final

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Business and Innovation- final

  1. 1. Alexandra Krupa Professor Klinkowstein Selected Business Article How to Save on Everything http://www.bbc.com/capital/story/20131025-how-to-save-on-everything
  2. 2. Alexandra Krupa Professor Klinkowstein Budgets help save money
  3. 3. Alexandra Krupa Professor Klinkowstein Tracking costs can be daunting
  4. 4. Alexandra Krupa Professor Klinkowstein A school cafeteria is an ideal place to examine spending habits of college students
  5. 5. “Ethnographic Research” The Student Center offers a variety of drinks; however, after observation, students seem more intrigued by the less pricy ice teas rather than the expensive high end brands. Alexandra Krupa Professor Klinkowstein
  6. 6. “Ethnographic Research” Through observation at Hollister, a trendy clothing store, it was noticed that more people were likely to skim and select clothing from the sales section. Alexandra Krupa Professor Klinkowstein
  7. 7. “Ethnographic Research” At Dick Sport Goods, it was observed that people were less likely to buy items that were overpriced. Alexandra Krupa Professor Klinkowstein
  8. 8. PROPOSAL FOR AN INNOVATIVE BUSINESS In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt. Alexandra Krupa Professor Klinkowstein
  9. 9. PROPOSAL FOR AN INNOVATIVE BUSINESS This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits. Alexandra Krupa Professor Klinkowstein
  10. 10. PROPOSAL FOR AN INNOVATIVE BUSINESS Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money. Alexandra Krupa Professor Klinkowstein
  11. 11. PROPOSAL FOR AN INNOVATIVE BUSINESS In today’s society, college students highly rely on their cell phones to complete daily tasks. Creating a new application that virtually interacts with the user to help control their usage of money could help them manage a reasonable budget and help them avoid being in debt. This application would include voice command interacting, and simple graphs and data explaining the consumer’s spending habits. Allows students to gain management skills, create balanced budgets, rationalize decisions, and appreciate money. Alexandra Krupa Professor Klinkowstein
  12. 12. Mobile Banks Gaining Popularity With Young Consumers http://online.wsj.com/article/PR-CO-20140212-911942.html According to the New York Times, GoBank is a new mobile banking service that does not require a minimum balance and offers a plethora of options, such as making payments directly from their phones Alexandra Krupa Professor Klinkowstein
  13. 13. U.S. Bank Expands Mobile App Pilot Using Voice Biometrics to Access Credit Card Account http://online.wsj.com/article/PR-CO-20140212-911942.html According to The Wall Street Journal, mobile banking is becoming more advanced by using voice command to create a more advanced secuirty system. Alexandra Krupa Professor Klinkowstein
  14. 14. Mobile banking is huge for small businesses http://nypost.com/2014/02/22/mobile-banking-is-huge-for-small-businesses/ According to NYPost, mobile banking is lucrative for small businesses because it makes it more accessible to manage their money and produce more revenue. Alexandra Krupa Professor Klinkowstein
  15. 15. Image Research Alexandra Krupa Professor Klinkowstein
  16. 16. Image Research Alexandra Krupa Professor Klinkowstein
  17. 17. Image Research Alexandra Krupa Professor Klinkowstein
  18. 18. FIVE TAGELINES 1. Mac, “Think Different” 2. GE, “Imagination at work” 3. Dell, “The power to do more” 4. Ford, “Build for the road ahead” 5. Loreal, “Because you’re worth it” Alexandra Krupa Professor Klinkowstein
  19. 19. NEW HEADLINE “Balance Your Budget” Alexandra Krupa Professor Klinkowstein
  20. 20. Out of Focus Background Picture Alexandra Krupa Professor Klinkowstein
  21. 21. Alexandra Krupa Professor Klinkowstein
  22. 22. Diagram Sketches Alexandra Krupa Professor Klinkowstein
  23. 23. Diagram Sketches Alexandra Krupa Professor Klinkowstein
  24. 24. Diagram Sketches Alexandra Krupa Professor Klinkowstein
  25. 25. Alexandra Krupa Professor Klinkowstein
  26. 26. Selected Environment and User Image Alexandra Krupa Professor Klinkowstein
  27. 27. Selected Device Image Alexandra Krupa Professor Klinkowstein
  28. 28. Imagined Products/Service in Visualization Alexandra Krupa Professor Klinkowstein

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