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Some of Roundtree's Presentation Slides from SXSW 2011
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Some of Roundtree's Presentation Slides from SXSW 2011

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  • 1. Facebook users surveyed currently don’tuse Facebook for health decision-making. Source: Roundtree, SXSW 2011, @akroundtree
  • 2. Facebook users surveyed are generally active in health decision-making. Source: Roundtree, SXSW 2011, @akroundtree
  • 3. Recommendations• Write like a friend, not an agency.• Target patient navigators, rather than patients.• Share narratives, anecdotes and profiles more than facts and figures.• Allow your followers to share content as much as you do.• Listen as much as you talk. Respond as much as you initiate.• Start from their level of engagement, then scaffold to new behavior. Source: Roundtree, SXSW 2011, @akroundtree

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