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  • 1. ONLINE READINGS:MICROBLOGS & BLOGS
  • 2. Blog Writing Tips(Blogging for Dummies 153-163) Stockpile a few evergreen posts. In newsrooms across the country, journalists regularly create evergreen stories (stories that can be printed or televised at any time and still be interesting). Recycle an oldie but goodie. When you can’t think of exciting new content, bring out a great post from your archives. New readers appreciate seeing something they missed, and old readers might find new information in a second read. Hold a contest. When the well has run dry, you can hold a contest. Ask your readers to submit funny photos or write a caption for one of your funny photos. Blog from a new location. Sometimes breaking the routine can shake loose those recalcitrant brain cells. Try blogging from another room in your house, or heading to the local Internet cafe or coffee shop. Get personal. As a general rule, blogging has evolved into quite a personal, conversational medium, and textual blogs have a strong feel of the author and his or her personality…This is true even on corporate blogs. This is called first person writing, and differs dramatically from most corporate communication, which at best refers to the company as “our” and at worst only refers to the company by its full and official name.
  • 3. Microblog Writing Tips(Twitter Power Ch. 5) In general, you can divide your tweets into two types: broadcasts and conversations. CLASSIC TWEETS: “THIS IS WHAT I’M DOING NOW. OPINION TWEETS: “THIS IS WHAT I’M THINKING NOW.” MISSION ACCOMPLISHED TWEETS: “THIS IS WHAT I’VE JUST DONE.” ENTERTAINMENT TWEETS: “I’M MAKING YOU LAUGH NOW.” QUESTION TWEETS: “CAN YOU HELP ME DO SOMETHING NOW?” PICTURE TWEETS: “LOOK AT WHAT I’VE BEEN DOING.”