Content Marketing for PR Pros YouToo Social Media Conference 2011 – April 15 Presented by Paul Roetzer, PR 20/20 Twitter: @PaulRoetzer #YouToo2011
Content Marketing: Changing the PR Industry Forever “Content marketing, which requires expert copywriting and strategic planning, is the single largest growth opportunity for PR agencies (and professionals).” 10 Public Relations Trends That Will Change the Industry Forever Dec. 7, 2008 Twitter: @PaulRoetzer
Win with a Persona-Based Content Strategy Define & differentiate your brand. Build your content creation team. Profile your buyer personas. Connect content to your goals (and theirs). Choose your publishing tools. Develop your editorial calendar. Integrate your search, social & PR strategies. Establish your budgets (time & money). Launch, measure & evolve. Twitter: @PaulRoetzer
1) Define & differentiate your brand. Twitter: @PaulRoetzer
What is a brand? Brand = experiences + perceptions Twitter: @PaulRoetzer
Abstract: This blog post will provide actionable tips for brand managers on how to react to negative comments online — whether on review sites, personal blogs, social networks or in response to company postings.