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An Introduction to Web 2.0 for the arts

An Introduction to Web 2.0 for the arts

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  • Transcript

    • 1.  
    • 2. Web 2.0 and Customer Service
      • Land Mines & Gold Mines
      • Jon Hardie &
      • Rebecca Krause-Hardie
    • 3. What is Web 2.0?
      • Web 2.0 refers to a “ second generation” of web-based social networking communities such as FaceBook, and online platforms and tools like wikis, and folksonomies or tags.
      • The goal of all of them is to facilitate collaboration and sharing between users.
    • 4. What does that mean?
      • Its about participatory culture
      • Its about institutional transparency
      • Its about possibly losing some control
      • Its about incredible creative potential
      • Its about many-to-many connections
    • 5. What do you do with it?
      • Inform
      • Educate
      • Connect
      • Listen
      • Engage
    • 6. What do you do with it?
      • Make Friends
      • Create relationships
      • Ask what they think
      • Invite them to create and be creative
    • 7. What’s in your tool chest?
    • 8. Wiki -
      • A wiki is software that allows users to easily create, edit and link web pages & content.
    • 9. Folksonomies / Tags
      • The practice of categorizing content using keywords and tools like del.icio.us
      Examples are: del.icio.us
    • 10. Del.icio.us
    • 11. Flickr - photo sharing
    • 12. FaceBook - social networking
    • 13. Twitter - what are you doing?
    • 14. Charity Badges
    • 15. Liverpool Philharmonic
    • 16. Brooklyn Museum
      • Community participation
      • Video Contest
      • The mission of the Brooklyn Museum is to act as a bridge between the rich artistic heritage of world cultures, as embodied in its collections, and the unique experience of each visitor . Dedicated to the primacy of the visitor experience…
    • 17. Ways to relate
      • Interactive Maps -
      • Photo Albums - Who ??
      • Digital stories - Atlanta Symphony
      • Program notes - Atlanta Symphony
      • Fundraising - Sharing Foundation
      • PSA creation - Brooklyn Museum
    • 18. Metropolitan Opera
      • A few more good men
      • What’s on Your I-Pod?
      • Links to contemporary culture
      • Mission Statement: …In order to reconnect itself with a contemporary audience and to make the opera house a more welcoming place…
    • 19. Lincoln Center
    • 20. Times Square
    • 21. Integrated Strategy
      • “ The number one learning we’ve taken out of the Nothing But Nets campaign is that it is essential to have an integrated online and offline strategy. This campaign is a success online because the web is not a secondary thought, but is consistently thought of by every member of the team (even those who never touch the Web).”
      • Sharon Raybold - Internet Director at the United Nations Foundation from NetSquared interview
    • 22. Use Humor
    • 23. Land Mines
    • 24. Take Aways
      • Speak with an authentic voice
      • Align actions with your mission and vision
      • Invite your patrons to tell you like it is
      • Link long term
      • Take baby steps
    • 25. Thank You!

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