By Rebecca Krause-Hardie
We’ve talked about listening…. Let’s review last week…
The Listening Plan <ul><li>Set up accounts </li></ul><ul><li>Set up and test keywords </li></ul><ul><li>Subscribe to feeds...
The Conversation Path <ul><li>Now, what do we need to get started? </li></ul>
 
Motivation & Intention <ul><li>“ Remember the motivation ,  </li></ul><ul><li>I don't comment ... because I want traffic. ...
Listening
Having a common language - understanding <ul><li>Listen before you leap… </li></ul><ul><li>Be sensitive to the culture and...
 
Having a common language - understanding <ul><li>“ it is the matter of making assumptions, familiarity and respect, ethnoc...
Being Responsible and Making it Safe:  The Magic Vest! <ul><li>“ I wore a vest that identified me as a staff person. It wa...
Adding Value -  Geo-caching <ul><li>What did they say well? </li></ul><ul><li>What did they miss? </li></ul><ul><li>Answer...
Adding Richness <ul><li>Commenting is the life blood of blogging and key to building a community </li></ul><ul><li>They’re...
Organizational Conversation Philosophy <ul><li>Blogs and Comments get legs … Don’t say anything on the blog that you would...
 
Negativity
Supplies - tools
Supplies - talking points <ul><li>“ Give your ideas ‘handles’ -  If others can take your ideas and run with them, they’re ...
Supplies - comments are sticky That can be both good and bad.
Supplies -Humor
Social Media Press Release
 
Five Words <ul><li>Think about your best friend, now write down 5 words that talk about the quality of your conversations....
Next Steps <ul><li>Micro Stuff </li></ul><ul><ul><li>Every day, read 5 posts, try to find at least one to comment on. </li...
Next Steps <ul><li>Macro Stuff </li></ul>
Time Commitment <ul><li>How much time do we have to commit to the objectives we are working on?  </li></ul>
Integrating with our Smart Objectives <ul><ul><ul><li>1. Find out what the public currently thinks about us and our artist...
Integrating with our Smart Objectives <ul><ul><ul><li>2. Learn who is talking about us and talking about the things import...
Integrating with our Smart Objectives <ul><ul><ul><li>3. Find out where ‘our’ audience is online. </li></ul></ul></ul><ul>...
Integrating with our Smart Objectives <ul><ul><ul><li>4. Identify and cultivate relationships with the thought influencers...
Integrating with our Smart Objectives <ul><li>5.  Engage in conversations with the public about us and our artists. </li><...
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Conversationin50 Minutes

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Some thoughts about how to approach social media conversations, step 2.

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  • Conversationin50 Minutes

    1. 1. By Rebecca Krause-Hardie
    2. 2. We’ve talked about listening…. Let’s review last week…
    3. 3. The Listening Plan <ul><li>Set up accounts </li></ul><ul><li>Set up and test keywords </li></ul><ul><li>Subscribe to feeds </li></ul><ul><li>Refine our searches </li></ul><ul><li>Share what we learn </li></ul><ul><li>Do something with it </li></ul>
    4. 4. The Conversation Path <ul><li>Now, what do we need to get started? </li></ul>
    5. 6. Motivation & Intention <ul><li>“ Remember the motivation , </li></ul><ul><li>I don't comment ... because I want traffic. </li></ul><ul><li>I comment because I have something meaningful to add to the conversation and I care about the topic. </li></ul><ul><li>(Sploggers a/k/a spam bloggers comment to get traffic to their blog. Bloggers comment to converse.)&quot; </li></ul>
    6. 7. Listening
    7. 8. Having a common language - understanding <ul><li>Listen before you leap… </li></ul><ul><li>Be sensitive to the culture and context, and feeling of the community you are engaging with. </li></ul>
    8. 10. Having a common language - understanding <ul><li>“ it is the matter of making assumptions, familiarity and respect, ethnocentrism (or technocentrism), and the matter of responsibility ” </li></ul>Chris Heuer
    9. 11. Being Responsible and Making it Safe: The Magic Vest! <ul><li>“ I wore a vest that identified me as a staff person. It was blue. It was polyester. And It was a magic vest. </li></ul><ul><li>“ What made it magic? When I slipped on the vest, I was suddenly identified as someone who was safe for strangers to talk to. </li></ul>Nina Simon “ I could approach a kid and ask him a question or put a tuning fork to her elbow without any parents getting suspicious. I could jump in with a perplexed family and help them make the pendulum work. I was sought out and could initiate conversations. I could even tell dumb jokes or get people to sing songs about science with me. Magic.”
    10. 12. Adding Value - Geo-caching <ul><li>What did they say well? </li></ul><ul><li>What did they miss? </li></ul><ul><li>Answer questions </li></ul><ul><li>What are other people saying? </li></ul><ul><li>How does it apply to you? </li></ul><ul><li>Imagine what could be done in the future </li></ul><ul><li>Reflect on your personal experience </li></ul><ul><li>Ask what if?” </li></ul>“ Read someone's blog post and start a conversation: Before you leave a comment, ask yourself: Beth Kanter
    11. 13. Adding Richness <ul><li>Commenting is the life blood of blogging and key to building a community </li></ul><ul><li>They’re a way to get more minds into the story. </li></ul><ul><li>They’re a way to annotate someone’s thoughts such that the ideas can take on another dimension. </li></ul><ul><li>They're a way to establish authority in your content niche </li></ul><ul><li>How does it apply to you? </li></ul>Beth Kanter
    12. 14. Organizational Conversation Philosophy <ul><li>Blogs and Comments get legs … Don’t say anything on the blog that you wouldn’t want your grandmother, board chair, or major donor to read. </li></ul><ul><li>Dealing with negative comments </li></ul><ul><li>Having internal agreement about tone, content,etc. </li></ul><ul><li>Don’t micro-manage the blogger - it needs to have a sense of spontaneity </li></ul>
    13. 16. Negativity
    14. 17. Supplies - tools
    15. 18. Supplies - talking points <ul><li>“ Give your ideas ‘handles’ - If others can take your ideas and run with them, they’re apt to comment on their gratitude, and/or their new variation on what you did. Encouraging that is a great way to build more conversations.” </li></ul>Chris Brogan
    16. 19. Supplies - comments are sticky That can be both good and bad.
    17. 20. Supplies -Humor
    18. 21. Social Media Press Release
    19. 23. Five Words <ul><li>Think about your best friend, now write down 5 words that talk about the quality of your conversations. </li></ul><ul><li>Do That! </li></ul>
    20. 24. Next Steps <ul><li>Micro Stuff </li></ul><ul><ul><li>Every day, read 5 posts, try to find at least one to comment on. </li></ul></ul><ul><ul><li>Sign up to follow the comments and read those. </li></ul></ul>
    21. 25. Next Steps <ul><li>Macro Stuff </li></ul>
    22. 26. Time Commitment <ul><li>How much time do we have to commit to the objectives we are working on? </li></ul>
    23. 27. Integrating with our Smart Objectives <ul><ul><ul><li>1. Find out what the public currently thinks about us and our artists by: </li></ul></ul></ul><ul><ul><ul><ul><li> Learning the basics of how to use tools and listening techniques in two weeks </li></ul></ul></ul></ul><ul><ul><ul><ul><li> Identifying and subscribing to 5 blogs and search feeds that are related to our organizational interests in 1 week </li></ul></ul></ul></ul><ul><ul><ul><ul><li> Identifying who in the organization will be listening to which topics, and how important listening results will be distributed internally </li></ul></ul></ul></ul><ul><ul><ul><ul><li> Spend 30 minutes daily listening to and refining rss and search feeds. </li></ul></ul></ul></ul>
    24. 28. Integrating with our Smart Objectives <ul><ul><ul><li>2. Learn who is talking about us and talking about the things important to us. </li></ul></ul></ul><ul><ul><ul><ul><li> Explore simultaneously with objective 1 using same tools and methods. </li></ul></ul></ul></ul><ul><ul><ul><ul><li> Create a continually evolving and prioritized list </li></ul></ul></ul></ul>
    25. 29. Integrating with our Smart Objectives <ul><ul><ul><li>3. Find out where ‘our’ audience is online. </li></ul></ul></ul><ul><ul><ul><ul><li> We will survey our existing audience (within 6 weeks) to find out more about them and how they use the web. </li></ul></ul></ul></ul><ul><ul><ul><ul><li> Through our listening initiative we will find out where the influencers are that are talking about our issues and to our (potential) audience </li></ul></ul></ul></ul><ul><ul><ul><ul><li> We will explore various online networks and groups and begin to identify where we might begin to engage in conversations within 8 weeks. </li></ul></ul></ul></ul>
    26. 30. Integrating with our Smart Objectives <ul><ul><ul><li>4. Identify and cultivate relationships with the thought influencers for our audience </li></ul></ul></ul><ul><ul><ul><ul><li> We will decide our internal policy within 2 weeks about who and how we represent the organization to the public, and how we will deal with both positive and negative feedback. </li></ul></ul></ul></ul><ul><ul><ul><ul><li> We will begin to post comments on blogs, and in groups by making a point to post comments of value at least 5 times per week. </li></ul></ul></ul></ul><ul><ul><ul><ul><li> We will reflect on our engagement and begin to identify ways to add more value to the conversations. </li></ul></ul></ul></ul>
    27. 31. Integrating with our Smart Objectives <ul><li>5. Engage in conversations with the public about us and our artists. </li></ul>

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