Building An Online Presence Queens Arts Council
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Building An Online Presence Queens Arts Council



Building an Online Presence Queens Arts Council

Building an Online Presence Queens Arts Council



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  • Flickr - Dan Fulano
  • Credit Jon Hardie
  • Marfis75- flickr
  • concertticket-JoeMadonna.jpg
  • megaphoneman-edrabbit.jpg
  • photo credit?
  • Flcikr Alexander Somma
  • My photo
  • Flickr attribution Amit Gupta
  • Flickr attribution opxphile
  • Flickr attribution Andy Woo
  • Flickr attribution ClickFlashPhotos
  • Flickr attribution avriette
  • Flickr attribution kitchenkam
  • My Photo
  • This is from Keigwin...
  • WWF Campaign Video
  • Jordan Matter Photography
  • Jordan Matter Photography
  • Jordan Matter Photography
  • mashable study on Video usage
  • my photos
  • Flickr attribution b d solis

Building An Online Presence Queens Arts Council Building An Online Presence Queens Arts Council Presentation Transcript

  • Man Bartlett (as himself) Meg Cotner We Heart Astoria Nora Gomez Queens Museum Rebecca Krause-Hardie AudienceWorks March 24, 2011 Building an Online Presence Queens Art Express Boot Camp Hashtag #xxxxxx
  • Today’s plan
    • All About You
    • Now Turn the Megaphone around
    • The Five Canonical Rules of Online Content
    • Seven Simple Blog Strategies
    • Case Studies
    • Q & A (don ’t wait until the end!)
    • What’s your thing? What is your business? Wha da ya do?
  • All About You!
    • What is your mission, your vision?
  • All About You!
    • What activities do you do?
      • Perform
      • Teach
      • Paint
      • Dance
      • Sing
      • Create art
    • Who is your audience?
    • What do you want your audience to do?
      • Buy Tickets
      • Give Money
      • Buy Art
      • Volunteer
      • Tell others
      • Speak well of you
  • Now Turn the Megaphone Around!
    • How would your audience define themselves?
  • What do they want?
  • How does what you have to offer benefit them?
  • Where do they hang out?
  • How do you communicate with them?
  • Social Media is all about building and sustaining relationships
  • Why should you invest in these networked personal relationships?
    • Personal Referrals close at 75%
    • Direct Mail Push Marketing 2-4%
    • What ’s the value of those relationships?
    • The power is both positive and negative
  • trusting
  • sharing
  • being responsive
  • valuing each other
  • even, OMG … giving away control!
  • The Currency of Social Capital
    • Resources that we mutually invest in our human relationships, accumulate over time … becoming the basis of friendship
          • Sharing
          • Trusting
          • Valuing
          • Supporting
          • Responding
    Note: It ’s never about price. It’s about delivering sustained value … over time
  • The Five Canonical Rules of Online Content
  • 1. Tell a Story What’ s the point?
  • Make an emotional connection!
    • Fear of emotions!
  • Have the right Protagonist! Who is the hero of your story? Hint: not you!
  • More is not Better! One message per story
  • Draw people In Use humor or suspense
  • How do you want people to feel? Use humor or suspense
  • Include Call to action? WWF campaign
  • 2. Collaborate!
  • Jordan Matter + Ballet Hispanico = Awesome!
  • Jordan Matter + Ballet Hispanico = Awesome!
  • Ballet Hispanico on facebook
  • Jordan Matter on facebook
  • 3. Have a roll-out plan
    • Schedule
    • All stakeholders coordinated and engaged
    • Online and offline coordination
    • Central management – one point person
  • 4. Be Personal Psychic numbing
  • 5. Short! Really!
  • Seven Simple Blog Strategies
    • Short! 250-500 words max!
    • Personal Voice
    • Avoid long paragraphs (people don’ t read!)
    • Use titles to convey key points (think key words)
    • Don’ t bury your best stuff – put it up front!
    • Invite questions and further discussion
    • Link to content that you reference
  • Qualities of successful messages
    • They are unique
    • They have utility to the recipient
    • Fair exchange (between sender and recipient)
    • Trust – (trust that you will be thoughtful in what you send us)
    • They are entertaining or inspired
  • A few case studies
    • Queens Museum
    • We Heart Astoria
    • Man Bartlett
  • Links to contemporary society
  • Links to contemporary society
  • Pair Share Time
    • Brainstorm ideas about links to contemporary culture for you or your organization
  • Social Media Learning is Iterative
  • Social Media Best Practice: (hint: start with small bite-sizes pieces)
    • Try one thing
    • What small piece can you implement first … as a pilot?
    • How will you learn from the pilot for your next experiment?
    Our passive solar post & beam. First we built a scale model, then we cut each one of the150 red oak pieces. Then we had a community raising & everyone brought a peg
  • Just Do It (Its Okay to Take Risks)
  • And remember…
    • It ’s all about investing in relationships!
  • Questions? Thank you!