Panorama et enjeux du marché des applications iPhone

Panorama et enjeux du marché des applications iPhone Adrian Kosmaczewski Directeur, akosma software

Adrian Kosmaczewski

akosma software

akosma.com github.com/akosma linkedin.com/in/akosma formspring.me/akosma twitter.com/akosma slideshare.com/akosma

Application iPhone

Jérôme Commandeur

http://akos.ma/gib5

App Store

Unique

Chiffres

http://akos.ma/_u

http://akos.ma/gp0a

http://akos.ma/5z3ud

5 chiffres à retenir http://akos.ma/7cunf

1. Deux millions dʼiPads vendus en 2 mois = 1 chaque 3 secondes 2. Il y a eu 35 millions de téléchargements sur lʼApp Store pour iPad (ou 17 apps par iPad) http://akos.ma/7cunf

3. 15,000 nouvelles applications sont envoyées à Apple chaque semaine pour évaluation 4. 95% de toutes ces applications sont approuvées en 7 jours http://akos.ma/7cunf

5. Vers la ﬁn du mois de juin 2010, Apple aura vendu son 100 millionième appareil iOS (iPhone, iPod touch et / ou iPad) http://akos.ma/7cunf

http://akos.ma/fttbc

600ʼ000 iPhones en Suisse http://akos.ma/ﬂ8

Fonctionnement

1. Enregistrement

http://developer.apple.com/programs/iphone/

2. Développement

3. Publication

Requirements • Applications Gratuites: • Rien du tout • Applications payantes: • EIN Number, via IRS • Compte bancaire

4. Approbation

4.1 Refus

“Your application cannot be posted to the App Store at this time because it does not adhere to the iPhone Human Interface Guidelines as outlined in iPhone SDK Agreement section x.x.x. When the device is in this or that condition, the application does not do this or that. This behavior might lead to user confusion. It would be appropriate to display either a notiﬁcation or an alert stating that such or such condition is required. In order for your application to be reconsidered for the App Store, please resolve this issue and upload your new binary to iTunes Connect.”

5. Vente

https://itunesconnect.apple.com/

Coûts

http://akos.ma/ecwpj

http://akos.ma/l89j

“Applications such as multi-surveillance video feed app iRA Pro ($899.99), mobile podcasting application Poddio (149.99) and TomTom's Western European navigation app ($139.99) are the list's most expensive products.” http://akos.ma/6l_c6

Développeur 70%

Apple 30%

Enjeux

“Youʼve got to be on the iPhone; same as youʼve got to be on the Web.” Walker Fenton, GM of NewsGatorʼs Media & Consumer Products http://akos.ma/hg

http://akos.ma/k6kim

http://akos.ma/7h6ol1

http://akos.ma/2kw5m0

Legal Advice http://akos.ma/ok9xcd

Marketing

1. Position your product 2. Market your Website, not your App Store Page. 3. Put Rich Content on your Website 4. Make Custom App Store Links Using Your Own Website 5. Make Custom Links to the App Store from Your Own Website 6. Make it easy for people to link to your website 7. Add Plenty of Content to Your Website http://akos.ma/7y

http://akos.ma/pjby

http://akos.ma/6gy

Concurrence

• Android: Android Market, Handango, et OnlyAndroid. • BlackBerry: BlackBerry App World, Handango, MobiHand, et Handmark's Mobile App Store for BlackBerry. • Palm OS: Handango, PalmGear, et Palm Software Store. • Symbian S60: Handango et SymbianGear. • Nokia: Ovi Store • Windows Mobile: Handango et PocketGear; Windows Marketplace for Mobile and HandMarket pour bientôt. • Autres, non-smartphone: GetJar. http://akos.ma/gymp6

Android

http://akos.ma/gp0a

http://akos.ma/5z3ud

http://akos.ma/gp0a

DevDay for iPhone http://devdayforiphone.com/

Geneva 23 juin 2010 http://devdayforiphone.com/iphone-geneva-2010/

London 25 juin 2010 http://devdayforiphone.com/iphone-london-2010/

• Raven Zachary (Obama iPhone app) • Daniel Steinberg (Consultant, auteur) • Neelan Choksi (Stanza e-book reader) • Jérôme Layat (Hortis) • (yours truly)

Merci!

Questions?

Ces slides sont disponibles avec une licence Creative Commons Attribution-No Derivative Works 3.0 Unported License http://creativecommons.org/licenses/by-nd/3.0/

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Panorama et enjeux du marché des applications iPhone

by Adrian Kosmaczewski on Jun 17, 2010

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Panorama et enjeux du marché des applications iPhone — Presentation Transcript