a bit of magic
adrian kosmaczewski, co-founder & CTO iPhone netinfluence
adrian@netinfluence.ch

how
to put your company in people’s pockets

READY
10 PRINT “Hello World!”
20 GOTO 10
RUN

http://www.flickr.com/photos/faraz27989/442203941/

story

acme corporation

http://upload.wikimedia.org/wikipedia/en/d/d5/TeamFortress2ACME.jpg

http://www.chroniclebooks.com/index/main,book-info/store,books/products_id,5572/title,ACME-Catalog/

http://home.nc.rr.com/tuco/looney/acme/acme.html

http://www.flickr.com/photos/oskay/365607662/

http://www.flickr.com/photos/oskay/365607591/

http://www.flickr.com/photos/blakespot/2379207825/

“The iPhone is a
remarkable device”
John Geleynse, Director of Software Technology
Evangelism, Apple

http://stevanlemeur.free.fr/index.php/wwdc/last-day-wwdc-131

http://www.willisms.com/archives/wile.jpg

3 steps
to put your company in people’s pockets

optimized web native
website app app
cost
features
...

optimized websites

http://flickr.com/photos/cogdog/1245185047/

480 x 320 pixels
163 dpi

http://flickr.com/photos/bradybd/2819339876/

http://www.flickr.com/photos/hansdorsch/2861804087/

reduce number of columns
enhance size and readability
remove clutter

resource limits

10 MB per text (HTML, JavaScript, CSS)
8 MB per image (TIFF, PNG, GIF)
32 MB per JPEG
2 MB per animated GIF
8 MB per <canvas>
10 sec JavaScript execution

detection

Mozilla/5.0 (iPhone; CPU iPhone OS 2_0 like
Mac OS X; en-us) AppleWebKit/528.18.1
(KHTML, like Gecko) Version/3.1.1 Mobile/
5A305 Safari 525.20

optimized
website
cost $
features
complexity

web apps

apps = geek for “applications”

http://www.flickr.com/photos/msk/333792168/

common web
technology

http://farm3.static.flickr.com/2075/2417129525_43ec687684.jpg

same limitations as
optimized websites

iPhone-like UI widgets

multi-touch gesture events

CSS visual effects

optimized web
website app
cost $ $$
features
complexity
deployment

native apps

http://www.flickr.com/photos/bobrosenberg/242125741/

http://www.flickr.com/photos/comicartschool/1483344473/

http://flickr.com/photos/nigelpepper/2246983266/

http://developer.apple.com

http://www.flickr.com/photos/chris_radcliff/2725774710/

http://www.flickr.com/photos/jason_ff/2833287743/

http://www.flickr.com/photos/bovinity/2125620107/

http://www.flickr.com/photos/vurter/2644894991/

http://www.flickr.com/photos/asolomon16/2526341608/

http://www.flickr.com/photos/titanas/576016419/

http://www.flickr.com/photos/heipei/38836968/

http://www.flickr.com/photos/nez/2571929769/

native advantages

offline capabilities

http://flickr.com/photos/declanjewell/2100809865/

geo localization

http://www.flickr.com/photos/nedrichards/2924596188/

http://www.flickr.com/photos/thomcochrane/2780365916/

camera & photo
library

http://www.flickr.com/photos/ernohannink/2713579416/

http://www.flickr.com/photos/travelstar/2871443504/

audio & 3D

http://www.flickr.com/photos/wellohorld/2734492298/

http://www.flickr.com/photos/kelleys/1201625428/

accelerometer

http://flickr.com/photos/loimere/100412262/

http://developer.apple.com

http://www.flickr.com/photos/chris_radcliff/2733591684/

http://www.flickr.com/photos/evert-jan/2785380754/ http://www.flickr.com/photos/evert-jan/2784525711/

address book

http://www.flickr.com/photos/kevinmarsh/2315151843/

video

http://www.flickr.com/photos/pingping/1431127181/

graphics & animation

http://www.flickr.com/photos/alleus/2905293514/

notifications

http://www.flickr.com/photos/epitti/2565572445/

?

more!

audio
XML
embedded safari
database
networking

distribution

App Store

http://www.flickr.com/photos/karitsu/2661884413/

http://www.flickr.com/photos/karitsu/2676072529/

http://www.flickr.com/photos/twistermc/2654950935/

http://www.flickr.com/photos/j_aroche/2686533475/

intranets?

ad-hoc
enterprise app store

optimized web native
website app app
cost $ $$ $$ $$
features
complexity
deployment
GPS
camera
more!

decision

business forms
web
apps
application update
reports
stocks games
calculator native
apps
frequency of use
= cost

finally

acme corporation

native app

http://www.flickr.com/photos/nodomain1/2766943888/

http://flickr.com/photos/post406/3538813/

http://flickr.com/photos/marxalot/496044527/

thanks!

questions?

All photos from flickr in these slides are released with
the Creative Commons Attribution 2.0 Generic license
http://creativecommons.org/licenses/by/2.0/deed.en

copyright © 2008 netinfluence sàrl