AIESEC Jordan National Communications Plan
            and Tools Collection
                                 2008/09




 ...
PORTFOLIO: ER – Public Relations

Trends & challenges
           Little visibility of AIESEC Jordan and its members in ext...
FUNCTIONAL ACTIVITY: EXTERNAL COMMUNICATIONS
Core activities                                                  Responsible ...
•   Brand education – timeline to be decided (Define
        topics, timeline, trainer – PR teams to collect input for
   ...
•   Recruitment Partnership, Akos and Mais (to sponsor
        printing materials)-potentially in Irbid
    •   Al Ghad, S...
FUNCTIONAL ACTIVITY: PROMOTIONAL CAMPAIGNS TIMELINE - TO BE ADJUSTED BY PR TEAM LEADERS AND EBS

TIMELINE Q1 (Q3 2008)
CAM...
CAMPAIGN                             JANUARY                                FEBRUARY                              MARCH
  ...
FUNCTIONAL ACTIVITY - CAMPAIGN DESCRIPTIONS*
EP RECRUITMENT

Main Responsible: Sasha, VP Xs

Support:
Akos, PR team leader...
E-marketing:
                                                                  currently in the country
                  ...
current members - select the
                                   skills in ways not
                                       ...
ORGANIZATIONAL CAMPAIGN

Main Responsible: Akos, VP ERs

Support:
PR team leaders
       Target Group                  Key...
partnerships
                                                                                    Network management
      ...
Support:
Akos, LCPs and PR team leaders
        Target Group                     Key message                 Tools * - wik...
APPENDIX 1 – PROMOTIONAL MATERIALS BASIC GUIDELINES

                                                             BOOTH OR...
VIDEO CLIP
What you need:
        Filmmaker plus camera equipment: tripod, camera H. Note: if you have a professional film...
PRESS RELEASE
Steps to writing Press Releases
1. Write the lead, the first sentence which grabs the reader and says who, w...
FUNCTIONAL ACTIVITY: LC PUBLIC RELATIONS TEAM DEVELOPMENT

Core activities                                            Timi...
MEDIA RELATIONS FOLLOW UP (Headline PR can mentors us, Ruba, CEO)
Do in excel
     Event         Feedbac    Welcome     We...
National
Conference,
November
Launching Event,
November
Success stories,
Jordan TNs



*PLEASE CHECK APPENDIX 2 FOR PR EXA...
APPENDIX 2 – EXAMPLE PR JOB ROLES

                                                      Media Relations Coordinator

Job ...
MyAIESEC.net Trainer

Job Description:

MyAIESEC.net is AIESEC's premier global online communication platform and collabor...
Membership Weekly Newsletter Editor

Job Description:
Deliver a professional weekly newsletter to our local membership abo...
I am an AIESECer Campaign Coordinator

Job Description:
Ensure that your local has enough I am an AIESECer promotional mat...
FUNCTIONAL ACTIVITY: INFORMATION SYSTEMS MANAGEMENT

Member Committee
Information System & Functionality                  ...
Google Documents
   • MC Team’08-09 weekly priorities, Lana
   • Business Plan, Akos
   • Salesforce.com follow up, Akos

...
•   Page on the national website

Advertising email address:
   • Irbid.aiesec@gmail.com


Facebook group:
    • AIESEC Jo...
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AIESEC Jordan National Communications Plan 08/09

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AIESEC Jordan National Communications Plan 08/09

  1. 1. AIESEC Jordan National Communications Plan and Tools Collection 2008/09 Think BIG!!! AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  2. 2. PORTFOLIO: ER – Public Relations Trends & challenges Little visibility of AIESEC Jordan and its members in external community Priorities of function Application of quarter-year communication plan Campaign preparation and feedback Greater understanding of PR team for LCs th Sustain 60 anniversary through increased engagement of partners Performance measures Increased recognition of AIESEC as an organization of choice for students – 20% increase in retention rate of students recruited Increase recognition of AIESEC as an organization of choice for partners, potential partners – 2 new partnerships established through an organization’s recognition of AIESEC (them finding us vs. us finding them) Media exposure – 30% increase in media hits Clear, consistent, comprehensive communication to all stakeholders – 100% utilization of branded materials for communication Document produced by: Content of document: Akos Szakaly 1. Functional Activity: External Communication akos.szakaly@aiesec.net 2. Functional Activity: Promotional Campaigns MC VP ER & F 3. Functional Activity: Campaign Descriptions Lina Barreto 4. Appendix 1: Promotional Materials basic guidelines mailto:linabarreto@evamontreal.net 5. Functional Activity: LC Public Relations Team Development PR Canadian CEEDer summer’08 6. Media relations follow up – Example 7. Appendix 2: Sample PR job roles Mais.alayyoub@gmail.com 8. Functional Activity: Information Systems Management VP ER LC Amman Suleiman Arabiat S_A117@HOTMAIL.COM PR Team Leader – LC Amman Mohammad_khair.alessa@aiesec.net OCP- LC-irbid AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  3. 3. FUNCTIONAL ACTIVITY: EXTERNAL COMMUNICATIONS Core activities Responsible Timing Support Measurable Goal Media Increase in media hits, evaluated on monthly News releases • Submit all news releases to Akos before and after Partners/ basis Akos ongoing contacts Realization of news wire coverage submission to newspapers • Update Press Room on national website www.aiesec.org/jordan Position AIESEC Jordan as the largest student-run by non for profit organization in National Website • Fix website the country; promote its vision, mission, and • Update it its local and global impact in individuals and • Adding hit counter (technical details from Abeer community. (VPTM)) Abeer ongoing Number of Students joining our organization • Page for the LCs through information from the site • Translate it – a bit later Number of Organizations approaching us because of the website Royal Film Videos and Channel • Finish official promotional video for AIESEC Jordan Empower AIESEC Jordan students, in Commission • Define other video needs and create them (footage is particular, female students to tell their AIESEC experiences, thus contributing to with Mais with most of the PR databank) cross-cultural global understanding and • During opening plenary- present professional videos Headline PR Akos ongoing women empowerment • Recruit filmmakers and editors (from 2009) • Update videos on www.youtube.com/AIESECJordanChannel Password: same as MC router MC & LCs Start new academic year with ONLY updated Brand Audit • Check if the right colours, design, letter font and logos branding Akos September are used in all printing and online AIESEC Jordan material AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  4. 4. • Brand education – timeline to be decided (Define topics, timeline, trainer – PR teams to collect input for this!) Information Systems Audit • the purpose is to remove not-up-to-date pages or unofficial information from the net: o Google: AIESEC Jordan o Facebook groups search for: AIESEC Jordan o Myaiesec.net search tool: AIESEC Jordan Akos o Youtube.com: AIESECJordan • Start utilizing a blog, ensuring it’s updated regularly o Subscribe blog to hubs o For External Purposes AIESEC Conferences • Get ready a really cool roll call for AIESEC Jordan, MC • Get ready a promo video for AIESEC Jordan, MC, LCs • Have business cards with the respective AIESEC Jordan representatives, Akos • If possible, have AIESEC Jordan T-shirts, Akos (for budget) Membership and family Have more externals supporting AIESEC Media and Key Partners • Swut Magazine, PSUT, Mais activities • Royal Film Commission, Mais • JU, Lana MC and LCs ongoing • The Royal Family, Salemain and Lana • YU, PR Department, Jojo • Aldostoor Newspaper, Lana and Mais • JOPublishing Magazine, Sasha • OC Magazine, Jojo AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  5. 5. • Recruitment Partnership, Akos and Mais (to sponsor printing materials)-potentially in Irbid • Al Ghad, Suleiman • National office, Lana and Akos (to sponsor rent) • SABEQ, Akos Proper account database and planning shall take place PR tracking will happen on the following spreadsheet: http://spreadsheets.google.com/ccc?key=pdrr5PgfX- no942aC3K69fw&hl=en AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  6. 6. FUNCTIONAL ACTIVITY: PROMOTIONAL CAMPAIGNS TIMELINE - TO BE ADJUSTED BY PR TEAM LEADERS AND EBS TIMELINE Q1 (Q3 2008) CAMPAIGN JULY AUGUST SEPTEMBER PSUT - POCKET RECRUITMENT ALL UNIVERSITIES EP RECRUITMENT LC AMMAN LC AMMAN YU – POCKET RECRUTIMENT LC IRBID GOV UNIVERSITIES MEMBERS’ RECRUITMENT LC AMMAN CSR EVENT – LC AMMAN SABEQ INTERNSHIPS - IRBID ORGANISATIONAL CAMPAIGN AUGUST 2 TEAM LEADERS AND OCP X PROMOTION FOR CURRENT EPS INTERNAL CAMPAIGN APPLICATIONS TIMELINE Q2 (Q4 2008) CAMPAIGN OCTOBER NOVEMBER DECEMBER YU , JUST– LC IRBID EP RECRUITMENT LC AMMAN POCKET RECR. PSUT, ASU – LC AMAN MEMBERS’ RECRUITMENT SABEQ WORKSHOPS – LC IRBID NC – LC AMMAN SHOWCASING THE GLOBAL ORGANISATIONAL CAMPAIGN INTERNSHIP PROGRAM (GENERAL HUB INITIATIVE AND NETWORKING SABEQ WORKSHOPS AND INTERNSHIP EXCHANGE ) – BOTH LCS FAIR – LC IRBID – LC IRBID LAUNCH EVENT -MC BRAND AUDIT –MC, LCS MC APPLICATIONS INTERNAL CAMPAIGN INTERNAL EXCHANGE PROMOTION – BOTH LCS TIMELINE Q3 (Q1 2009) AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  7. 7. CAMPAIGN JANUARY FEBRUARY MARCH YU, JUST – LC IRBID EP RECRUITMENT ALL CAMPUS - LC AMMAN PSUT, NYIT, ASU – LC AMAN MEMBERS’ RECRUITMENT YU, JUST –LC IRBID PRE-FEEDING SYMPOSIUM – MC/OC JORDAN HR SYMPUSIUM – MC MENA XLDS (EGYPT) – OC ORGANISATIONAL CAMPAIGN PREPARATION LDS - MC TEAM LEADERS AND OCP GENERAL LEADERSHIP CAMPAIGN LCP & EB APPLICATIONS INTERNAL CAMPAIGN APPLICATIONS INTERNAL EXCHANGE PROMOTION TIMELINE Q4 (Q2 2009) – TO BE PLANNED IN DETAILS IN JANUARY CAMPAIGN APRIL MAY JUNE EP RECRUITMENT MEMBERS’ RECRUITMENT NC – LC IRBID MC ANNUAL REPORT –MC ORGANISATIONAL CAMPAIGN EXCHANGE PROMOTION LC ANNUAL REPORT TO MC - LCS INTERNAL CAMPAIGN *PLEASE ADD ALL EVENT ATTENDEES TO A MAJOR DATABASE. KEEP THEM UPDATED WITH YOUR LC EVENTS!!! * MAKE SURE YOU RECRUIT EPS, MEMBERS AND LEADERS ON A FAIR MANNER, MEANING 50% MALES AND 50 % FEMALES AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  8. 8. FUNCTIONAL ACTIVITY - CAMPAIGN DESCRIPTIONS* EP RECRUITMENT Main Responsible: Sasha, VP Xs Support: Akos, PR team leaders Target Group Key message Tools * - wiki Location • Training EP recruiters: Huda’s EP experience • VP X needs to train EP recruiters on the Poster, Mais & Hakeem message that needs to be sent out!! Focus • Maen’s EP experience on: the global internship program (word of Poster, - ???? mouth advertising) • Press release in both • Traditional Marketing: Future English and Arabic – • CV builder – Mais, Suleiman University Partnership: Professional • YU partnership - Jojo • Experience Promotional video – Mais • JU partnership –Lana, Dana • International • Last year students / • Facebook event, Hakeem, experience Graduate Business – Jojo • Booths: Cultural Engineering students • Booth, PSUT cafeteria, Walaa understandin • Email friend list, Jojo • Booth, YU, Nizar g • Current members • • Travelling Word of Mouth, Nizar heading for the future • Class Presentations: Language • ??? • skills AIESEC Flyers, Nizar • FOCUS: ON • Exchange Flyers, Mustafa Info Sessions: X • Info Session –PSUT friendship Auditarium, • I am an AIESECer flyer, Walaa Mais • Info Session –YU, Mustafa • Involvement of returness Potential new universities: (applicable later) – VP Xs • ??? • Involvement of interns AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  9. 9. E-marketing: currently in the country (or other internationals) – Facebook group: VP Xs • LC Amman, Hakeem • LC Irbid,?? Youtube Channel: • MC, E-mails: • LC Amman, Hakeem • LC Irbid, ??? Virtual-partners: • ??? Wikis: • MC, Sasha Blog: • To be assigned Maintained Database of people • Maintenance of database (people attending workshops, Information Sessions, etc) – LCs • Sending out newsletters to this contact list MEMBERS RECRUITMENT Main Responsible: Abeer, VP TMs Support: Akos, PR team leaders Target Group Key message Tools * - wiki Location nd rd • • 2 and 3 year students Develop your I’m an AIESECer posters – AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  10. 10. current members - select the skills in ways not ones which are suiting Traditional Marketing Most important Majors: possible in your • IT studies • I’m an AIESECer case study • • Business Administration Word of Mouth from alumni (Qais) – Abeer • • Finance Leadership • • Accounting Development Booth • Develop catchy posters around • Marketing Having the map behind the booth o selected I’m an AIESECer • • Engineering Global and case studies • International Lectures • Need to design a normal organisation Preparation at PFI!!! o student webpage (www.aiesec.jo ???) • • Will help you get Info Seminars a better job – • Videos – Leadership – • skills Using media appearances AIESEC Jordan Channel development • • Play 99.6 talk show Flyers – create them (links to press releases) • Use popular coffees (Gloria Jeans) – also in Irbid • Posters, flyers, printed materials, CDs Virtual communication • Website • Facebook groups • The Blog • Developing a database – sending newsletters to these people • University website? NYIT, PSUT??? AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  11. 11. ORGANIZATIONAL CAMPAIGN Main Responsible: Akos, VP ERs Support: PR team leaders Target Group Key message Tools * - wiki Location • Press releases (timing in the organisational campaign timeline Traditional Marketing • Supported by local and SABEQ communication plan) companies or Press management: • Press releases after events (and before organizations • Current coverage on the media major events) – event responsible • Ability to show • Press kits for major events – OCVP ER • Website – Organisational pages results on the field (conferences, Launch event and Symposium) • • Engagement plan for events for press • Proposals, Akos of activities Current and Potential TN Takers of AIESEC Jordan representatives • Contribution to • AIESEC Jordan video (need to • Existing media coverage – website press • create a corporate promotion youth development Current and potential room, ER wiki video) in Jordan sponsors or general partners Sales Materials (check ER wiki!!!) • Intern case studies (Laura) • Employer branding • Proposals • • List of TN takers and partners Governmental institutions • Separate engagement plans for • International • History and description of AIESEC Jordan the press at conferences and • organization General Business • What is AIESEC description events – Akos, event resp. supporting local environment to raise • Press kits before and after events youth development awareness on our Partners engagement – Akos, event resp. activities • Invitation letters for conferences and major • Professional events (ER wiki and Akos) • Creation of Network map – (despite the fact of • Thank you notes and letters Akos, Abeer, Lana, Suleiman youth driven) • Engagement plans for partners – Akos (should also happen in Irbid!) • Unique skills of the • Endorsement letters from Current Multimedia membership Partners – to be created • Video on AIESEC Jordan – Channel, Mais • Corporate promotion video to be created • Case studies on existing AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  12. 12. partnerships Network management • External Newsletter, Abeer, • Creation of Network Map Akos • ER planning quarterly Case studies and endorsements • Internship Case studies – from the TN taker side, to be created • Endorsement letters or quotes from current partners • Case studies on existing partnerships (in January – HBTF) Media partnerships http://spreadsheets.google.com/ccc?key=pdrr5PgfX- no942aC3K69fw&hl=en Online marketing Website management • Press room • Organizational page AIESEC Jordan Channel Blog • To be assigned and created External newsletter • Sent out bi-monthly latest INTERNAL CAMPAIGN Main Responsible: Abeer, VP TMs AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  13. 13. Support: Akos, LCPs and PR team leaders Target Group Key message Tools * - wiki Location Traditional Marketing • Word of Mouth • LC newsletters • EB and MC talks/café on conferences • MC newsletters • Use LC meetings • Khalas….problem :P • Intern case studies • I’m an AIESECer campaign • • Leadership pipeline – You have for internal promotion people interested in opportunities to Virtual marketing • leadership roles choose from EB or MC talks/caffee on conferences, LC meetings • • • LC newsletters – weekly, editor from PR Internal X profiling – Live full AIESEC • Exchange Newsletter team outgoing people Experience • Intern case studies, and • • • MC newsletter – weekly, editor Amman PR International Network Get connected disseminate them in the team international Network • YouTube channel – to have videos around • YouTube channel leadership • Website • Website only partially • Exchange newsletters • MyAIESEC.net wikis *PLEASE CHECK APPENDIX 1 FOR PROMOTIONAL TOOLS EXAMPLES AND GUIDELINES ON HOW TO MAKE THEM, OR CHECK AIESEC JORDAN WIKI PR ON MYAIESEC.NET * CAMPAIGN DESCRIOTIONS, ESPECIALLY MESSAGES WILL NEED TO BE ADJUSTED AFTER A FULL BRAND AUDIT AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  14. 14. APPENDIX 1 – PROMOTIONAL MATERIALS BASIC GUIDELINES BOOTH OR TABLE CHECKLIST o AIESEC BANNER OR I AM AN AIESECER POSTER IN A STAND I AM AN AIESECER POSTER , I.E HUDA’S EXPERIENCE o FORMAL COVER FOR TABLE (WHITE, AIESEC BLUE, ORANGE, OR BLACK) o o PENS SIGN UP SHEETS IN 2 LAPTOPS OR PRINTED o o STAND o SMALL FLAGS TO BE PLACED IN THE CORNERS OF THE TABLE o UP-TO-DATE FLYERS o AIESEC CONTACT INFO LIKE IN SMALL BUSINESS CARDS o BUSINESS CASUAL WITH AIESEC T-SHIRT o HAVE EXPERIENCED AND TRAINED MEMBERS IN TABLE o OFFICIAL PROMOTIONAL VIDEO IN LAPTOPS, NOT MANDATORY o NAMETAGS FOR WHOEVER IS IN TABLE I AM AN AIESECER POSTER Basic content: Huda’s story is just one of 4.000 stories lived each year with AIESEC’s Global Internship Program. Internships last from 2 – 18 months and are located across AIESEC’s 100-country network. Interns live an unparallel life-changing experience in another country, while gaining practical work experience at the same time. Sabine is a student just like you. Contact your AIESEC Local Committee today to find out how you can get involved, and how you too can be an AIESECer. Read more about Huda’s story and why she decided to take advantage of this opportunity on our website at www.aiesec.org/Jordan Next information session: (time) Place (address) Date AIESEC is the international platform for young people to discover and develop their potential. Present in over 1100 universities with over 23,000 members, AIESEC offers unparallel leadership development experiences to its members and creates a network of global change agents that have a positive impact on society. AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  15. 15. VIDEO CLIP What you need: Filmmaker plus camera equipment: tripod, camera H. Note: if you have a professional filmmaker you may lend the camera at RFC for free!! o Editor plus editing software: Avni, Pinacle Studios (PC) or FilmcutPro, iMovie (Mac). Mohamed from RFC help us previously in editing our official o promotional video. You may write him an email for some advise. Contact Mais for more info. Photographer plus camera equipment o Presenter or interviewer o Special permission when videotaping touristic places: You can get them at RFC o Some ideas for the content: • AIESEC diagram – 5 developmental stages • Competency model • Interview general membership • Interview externals, leaders, alumni • National Business Plan Some ideas for the place: • Touristic places • AIESEC office • Universities • Events AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  16. 16. PRESS RELEASE Steps to writing Press Releases 1. Write the lead, the first sentence which grabs the reader and says who, what, when, where, why, and how. Then fill in the next 1-2 sentences which expand the lead. 2. Write the press release body copy. The press release should be written as you want it to appear in a news story. 3. Communicate the 5 Ws and the H. Who, what, when, where, why, and how. Then consider the points below if pertinent. What is the actual news? Why this is news The people, products, items, dates and other things related with the news. The purpose behind the news Your company - the source of this news. 4. Include information about the company. When a journalist picks up your press release for a story, he/she would logically have to mention the company in the news article. Journalists can then get the company information from this section 5. Tie it together. Provide some extra information links which support your press release or close the press release with the contact information. 6. Add contact information. If your press release is really newsworthy, journalists would surely like more information or would like to interview key people associated with it. AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  17. 17. FUNCTIONAL ACTIVITY: LC PUBLIC RELATIONS TEAM DEVELOPMENT Core activities Timing Support IMPACT newsletters EB, Weekly • create local membership weekly newsletter right specially VP TM after EB meeting Support AIESEC Jordan Communication Plan VP ER, PR • Perform brand audits at your LCs team • Support all recruitments (promotional materials) • Support all events (photos, filming, servicing Ongoing externals) • Give feedback to Akos with regards to National website • Train LC membership on how to use myaiesec.net • Perform Media Relations Follow Up LCP, Make sure there is an adequate working environment partners • Clean office Ongoing • PC, printer, landphone, wireless internet • Area to welcome externals • Make sure there are business cards AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  18. 18. MEDIA RELATIONS FOLLOW UP (Headline PR can mentors us, Ruba, CEO) Do in excel Event Feedbac Welcome Website Banner / Press Video Flyer Photos Invitation Thank contact info k form Package Poster Release letter you letter / Follow Endorsem up form ent EP - Huda Hakeem MPEG-4 & Mais movie, Lina and Walaa AIM High Conference Intern -Laura Pdf, Lina http://www .johud.org .jo/index.p hp?option =com_con tent&task =view&id= 110&Itemi d=1 CSR, AIESEC CSR doc, Yes, CSR, Lina CSR doc, CSR Hakeem pdf, Mais Lina and Hakeem Hakeem Hakeem Bank pdf, AIESEC, Hakeem NO!!! EP recruitment- Yes, Need to be Amman Lina updated! EP-recruitment - Irbid SABEQ CEED AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  19. 19. National Conference, November Launching Event, November Success stories, Jordan TNs *PLEASE CHECK APPENDIX 2 FOR PR EXAMPLE JOB ROLES DESCRIPTIONS, OR CHECK AIESEC JORDAN WIKI PR ON MYAIESEC.NET AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  20. 20. APPENDIX 2 – EXAMPLE PR JOB ROLES Media Relations Coordinator Job Description: Update Media Relations National Document. Main Tasks: • Report to VP ER • Set up clear goals for each AIESEC PR quarter • Update Media Relations database • Brand Audit all promotional material Skills Gained: • Communications skills • Presentations skills • Planning skills • Organization skills AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  21. 21. MyAIESEC.net Trainer Job Description: MyAIESEC.net is AIESEC's premier global online communication platform and collaboration tool. It allows AIESEC alumni and members from around the world to stay in touch with each other, build networks, share files, news, messages, and much more. Myaiesec.net Trainer must have at least 4 months of experience with our system. It is equally important that the applicant understands very well all the tools available in the system. It will be very useful if the applicant knows as well how to deal with the current system’s pitfalls. Main Tasks: • Train EB • Train ALL members once per semester • Provide support whenever possible • Promote the use of myaiesec.net • Update local wiki • Report to PR team leader Skills Gained: • Communications skills • Presentations skills • Planning skills • Organization skills AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  22. 22. Membership Weekly Newsletter Editor Job Description: Deliver a professional weekly newsletter to our local membership about LC activities. This should be sent only once per week and right after the weekly EB meeting. Main Tasks: • Compile main upcoming activities from local VPs • Edit info, make it short and nice to read • Use a professional format to send the weekly newsletters, use AIESEC logo, colours and verdana letter font • Include local and EB contact info • Update the membership emailing list • Update emailing database • Use amman.aiesec@gmail.com or irbid.aiesec@gmail.com to send the newsletter Skills Gained: • Communications skills • Presentations skills • Planning skills • Organization skills AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  23. 23. I am an AIESECer Campaign Coordinator Job Description: Ensure that your local has enough I am an AIESECer promotional materials. Main Tasks: • Create I am an AIESECer posters, collect experienced members’ stories and pictures • Make I am an AIESECer short video clips • Write I am an AIESECer flyers • Be creative!! And make I am an AIESECer T-shirts, pens, agendas… Skills Gained: • Communications skills • Presentations skills • Planning skills • Organization skills AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  24. 24. FUNCTIONAL ACTIVITY: INFORMATION SYSTEMS MANAGEMENT Member Committee Information System & Functionality Main Contact / Trainer Strategic National Website Abir, Akos, Sulemain (press room) • http://www.aiesec.org/oe%20jordan/ • Update calendar of events, partners, teams, press room • Make sure there is only one official national website • Create an official MC email if possible, such as info@aiesec.jo National channel Akos • www.youtube.com/AIESECJordanChannel • Upload all promo videos Myaiesec.net Wikis All MC • PR Resources– Akos and PR team leaders • ER Resources – Akos • Exchange Resources, ICX, OGX – Sasha • AIESEC Jordan, Lana • Financial Management Resources, Akos • TM, Abeer Facebook group Abeer • AIESEC Jordan • Summer 2008 = 167 members To be decided AIESEC Jordan National Blog • Create or reactivate • Assign on MyAIESEC.net • Assign people to Update it continuously AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  25. 25. Google Documents • MC Team’08-09 weekly priorities, Lana • Business Plan, Akos • Salesforce.com follow up, Akos Google Group • MC, Abeer • Launch Event OC, Luma LC Amman Information System & Functionality Main Contact / Trainer Myaiesec.net Wiki Akos • Organise format Advertising email address: • Amman.aiesec@gmail.com Facebook group: Hakeem • AIESEC Jordan – LC Amman • Summer 2008 = 23 members Google Documents Dana • LC Amman Address book • Business plan LC Irbid Information System & Functionality Main Contact / Trainer Myaiesec.net Wiki Abeer Akos Website • http://lcirbid.18.forumer.com/ AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
  26. 26. • Page on the national website Advertising email address: • Irbid.aiesec@gmail.com Facebook group: • AIESEC Jordan – LC Irbid • Summer 2008 = 34 members Google Documents • Business plan?? AIESEC ‫د‬ ‫با‬ ‫رات ا‬ PO Box 841148 | Amman 11181 | Jordan | www.aiesec.org | jordan@aiesec.net
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