Social Media Training for Staff

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Social Media Training for Staff

  1. 1. whatis socialmedia?
  2. 2. “Social media is like teen sex. Everyone wantsto do it. No one actually know how. When finallydone, there is surprise it’s not better.”AvinashKaushik | Analytics Evangelist, Google
  3. 3. “It’s less about technology and more about whatthe visitor can bring to the equation… In theend, we want people to feel ownership of thismuseum. We ask them to tell us what theythink. They can give us a bad review; when wemake a mistake they can come to our rescue.We want to engage with our community.” Shelley Bernstein, Brooklyn MuseumVogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011.<http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
  4. 4. Courtesy of FredCavazza.net
  5. 5. “Concentrate on relationships, not the technologies.”“Social networking sites and virtual worlds are bydefinition about the facilitation of relationships withtechnologies.”Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. HarvardBusiness School Press, 2008.
  6. 6. Social Media + Goals Listen/collect feedback Communicate/share stories Educate Generate buzz Build community Extend our outreach
  7. 7. • #AskACurator on Twitter• September 1, 2010• Developed by Jim Richardson/Sumo Marketing• 23 countries + 340 museums• Based on the #followamuseum campaign• Goal: get more people interested in museums
  8. 8. FolksonomyA folksonomy is a system of classificationderived from the practice and method ofcollaboratively creating and managing tagsto annotate and categorize content. also known ascollaborative tagging, social classification,social indexing, and social tagging.Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.
  9. 9. RSS | Really Simple SyndicationA way to subscribe toWebsites and save timeon the Web.
  10. 10. RSS | Really Simple Syndication
  11. 11. Join The ConversationAdvertising is not talking, its shouting.Advertising thrives on repetition. The two mainmeasures are reach (the gross number of individualsscreamed at) and frequency (the number of times eachperson hears the shout).Social technologies have revved up the word-of-mouthdynamic, increasing the influence of regular peoplewhile diluting the value of traditional marketing.Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by SocialTechnologies. Harvard Business School Press, 2008.
  12. 12. Join The Conversation• Build an audience.• Emulate celebrity chefs (e.g. be transparent and share information).• Go behind the scenes.• Own your bad news.Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.
  13. 13. Listening
  14. 14. Listening/Collecting Feedback
  15. 15. Emerging Trends
  16. 16. Additional Resources• Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.• Weinberger, David. Everything is Miscellaneous: The Power of the New Digital Disorder. Times Books, 2007.• Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010.• http://www.bethkanter.org/• http://www.mashable.com/• http://museumtwo.blogspot.com/

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