Leveraging Technology to Attract, Engage  & Educate Museum Visitors
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Leveraging Technology to Attract, Engage & Educate Museum Visitors

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Presentation delivered on April 13, 2011 at the Cultural Alliance of Southeastern Michigan's annual meeting.

Presentation delivered on April 13, 2011 at the Cultural Alliance of Southeastern Michigan's annual meeting.

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Leveraging Technology to Attract, Engage  & Educate Museum Visitors Leveraging Technology to Attract, Engage & Educate Museum Visitors Presentation Transcript

  • Leveraging Technology to Attract, Engage & Educate Museum Visitors
    Devon Akmon
    Deputy Director | Arab American National Museum
  • Utilizing Technology
    “As technology and all its tools change, so do the challenges facing museums. Among them: how to install wireless Internet access in old buildings so visitors can use their own devices, how to keep up with the constant demands of social media and, most important, calibrating how much the public should influence what goes on the walls.”
    Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
  • Utilizing Technology
    “It’s less about technology and more about what the visitor can bring to the equation… In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.”
    Shelley Bernstein, Brooklyn Museum
    Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
  • Social Media
  • Social Media + Goals
    Listen/collect feedback
    Communicate/share stories
    Educate
    Generate buzz
    Build community
    Extend our outreach
  • The Art of Conversation
    • #AskACurator on Twitter
    • September 1, 2010
    • Developed by Jim Richardson/Sumo Marketing
    • 23 countries + 340 museums
    • Based on the #followamuseum campaign
    • Goal: get more people interested in museums
  • The Art of Conversation
  • Curating Info | Twitter Lists
  • Curating Info | Spreadin’ The News
  • Open & Informative | Museum Blog
  • Crowdsourced Fundraising
    • Engage supporters, donors & free agents
    • Cultivate a new audience
    • Test ideas & concepts
    • Mobilize supporters
    • Creative fundraising
    • Utilize other social media outlets to drive traffic
  • Incorporating Social Media Into Exhibits
    Temporary exhibit: Connecting Communities
    Theme: Immigration
    Social media in the exhibit:
    • Images of local immigrant communities from Flickr
    • A video kiosk/reflection station connected to YouTube
    • Questions posed on Facebook, Twitter and other websites
  • Focus on relationships, not technologies
    “...keep in mind that tools will come and go, but strategy sustains organizations. Choosing and using any specific tool is less important to organizational success than embracing the principles and strategies that make social media effective. Using social media is a way of being more than a way of doing.”
    Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010.
  • Examples of Educational Resources via New Media Technologies
    • Quick Response (QR) Codes
    • Cellphone-based audio tour of museum exhibits
    • iTunes U
    • Podcasts
    • Web-based exhibits
    • Community Resource Directory
    • Web-archiving with lesson plans for schools
  • Quick Response (QR) Codes
  • Advantages/Disadvantages of QR Codes
    Advantages
    • Allows visitors to view and share more information about exhibit objects or media items
    • Easy to generate & track
    • Becoming more popular
    • A way of linking collections & resources
    Disadvantages
    • Unfamiliar
    • Only work on smart phones with cameras
    • Must have the right scanner app installed
    • Not all websites are mobile-friendly
  • Sample Exhibit Panel With QR Code
    Exhibit panel from MotawiTileworks|Arab American National Museum
  • Audio Tour
    • Cellphone-based audio tour
    • iPods available too!
    • Audio stops narrated by community members
    • English and Arabic languages available, 24/7 | 365 days
    • Collect feedback via voice messaging
    • Add-ons available (e.g. polling, text messaging, etc.)
  • iTunes U
    Part of Apple’s iTunes Store
    Free content provided by universities, museums, and public media organizations from around the world.
    Accessible 24 hours per day, 356 days per year.
  • Podcasting
    • Series of digital media files (audio and video)
    • Released episodically
    • Rely heavily on subscription (free)
    • AANM series set to launch in May 2011
    • Managed by Education Department
    • Provide timely information on relevant subjects
  • Web-based Exhibits
    http://www.arabstereotypes.org
  • Web-archiving Born-Digital Collections
  • Web-archiving Born-Digital Collections
  • Community Resource Directory | Now
    Closed + Not easy to access + Difficult to update
  • Community Resource Directory | Future
    Open + Accessible + Collaborative
  • What Comes Next???
    • Mobile-friendly website
    • More web-based exhibits
    • Enhanced online collections
    • Educational games
    • Phone and tablet apps
    • …?
  • Stay in touch!
    Devon Akmon
    Deputy Director | Arab American National Museum
    ☎ 313.624.0208
    dakmon@accesscommunity.org
    http://www.arabamericanmuseum.org
    http://www.devonakmon.com
    http://www.twitter.com/DevonAkmon
    http://www.linkedin.com/in/devonakmon
    http://www.slideshare.net/akmon