Leveraging Technology to Attract, Engage  & Educate Museum Visitors<br />Devon Akmon <br />Deputy Director | Arab American...
Utilizing Technology<br />“As technology and all its tools change, so do the challenges facing museums. Among them: how to...
Utilizing Technology<br />“It’s less about technology and more about what the visitor can bring to the equation… In the en...
Social Media<br />
Social Media + Goals<br />Listen/collect feedback<br />Communicate/share stories<br />Educate<br />Generate buzz<br />Buil...
The Art of Conversation<br /><ul><li>#AskACurator on Twitter
September 1, 2010
Developed by Jim Richardson/Sumo Marketing
23 countries + 340 museums
Based on the #followamuseum campaign
Goal: get more people interested in museums</li></li></ul><li>The Art of Conversation<br />
Curating Info | Twitter Lists<br />
Curating Info | Spreadin’ The News<br />
Open & Informative | Museum Blog<br />
Crowdsourced Fundraising<br /><ul><li>Engage supporters, donors & free agents
Cultivate a new audience
Test ideas & concepts
Mobilize supporters
Creative fundraising
Utilize other social media outlets to drive traffic</li></li></ul><li>Incorporating Social Media Into Exhibits<br />Tempor...
A video kiosk/reflection station connected to YouTube
Questions posed on Facebook, Twitter and other websites</li></li></ul><li>Focus on relationships, not technologies<br />“....
Examples of Educational Resources via New Media Technologies<br /><ul><li>Quick Response (QR) Codes
Cellphone-based audio tour of museum exhibits
iTunes U
Podcasts
Web-based exhibits
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Leveraging Technology to Attract, Engage & Educate Museum Visitors

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Presentation delivered on April 13, 2011 at the Cultural Alliance of Southeastern Michigan's annual meeting.

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Leveraging Technology to Attract, Engage & Educate Museum Visitors

  1. 1. Leveraging Technology to Attract, Engage & Educate Museum Visitors<br />Devon Akmon <br />Deputy Director | Arab American National Museum<br />
  2. 2. Utilizing Technology<br />“As technology and all its tools change, so do the challenges facing museums. Among them: how to install wireless Internet access in old buildings so visitors can use their own devices, how to keep up with the constant demands of social media and, most important, calibrating how much the public should influence what goes on the walls.” <br />Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html><br />
  3. 3. Utilizing Technology<br />“It’s less about technology and more about what the visitor can bring to the equation… In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.” <br /> Shelley Bernstein, Brooklyn Museum<br />Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html><br />
  4. 4. Social Media<br />
  5. 5. Social Media + Goals<br />Listen/collect feedback<br />Communicate/share stories<br />Educate<br />Generate buzz<br />Build community<br />Extend our outreach<br />
  6. 6. The Art of Conversation<br /><ul><li>#AskACurator on Twitter
  7. 7. September 1, 2010
  8. 8. Developed by Jim Richardson/Sumo Marketing
  9. 9. 23 countries + 340 museums
  10. 10. Based on the #followamuseum campaign
  11. 11. Goal: get more people interested in museums</li></li></ul><li>The Art of Conversation<br />
  12. 12. Curating Info | Twitter Lists<br />
  13. 13. Curating Info | Spreadin’ The News<br />
  14. 14. Open & Informative | Museum Blog<br />
  15. 15. Crowdsourced Fundraising<br /><ul><li>Engage supporters, donors & free agents
  16. 16. Cultivate a new audience
  17. 17. Test ideas & concepts
  18. 18. Mobilize supporters
  19. 19. Creative fundraising
  20. 20. Utilize other social media outlets to drive traffic</li></li></ul><li>Incorporating Social Media Into Exhibits<br />Temporary exhibit: Connecting Communities<br />Theme: Immigration<br />Social media in the exhibit:<br /><ul><li>Images of local immigrant communities from Flickr
  21. 21. A video kiosk/reflection station connected to YouTube
  22. 22. Questions posed on Facebook, Twitter and other websites</li></li></ul><li>Focus on relationships, not technologies<br />“...keep in mind that tools will come and go, but strategy sustains organizations. Choosing and using any specific tool is less important to organizational success than embracing the principles and strategies that make social media effective. Using social media is a way of being more than a way of doing.”<br />Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010.<br />
  23. 23. Examples of Educational Resources via New Media Technologies<br /><ul><li>Quick Response (QR) Codes
  24. 24. Cellphone-based audio tour of museum exhibits
  25. 25. iTunes U
  26. 26. Podcasts
  27. 27. Web-based exhibits
  28. 28. Community Resource Directory
  29. 29. Web-archiving with lesson plans for schools</li></li></ul><li>Quick Response (QR) Codes<br />
  30. 30. Advantages/Disadvantages of QR Codes<br />Advantages<br /><ul><li>Allows visitors to view and share more information about exhibit objects or media items
  31. 31. Easy to generate & track
  32. 32. Becoming more popular
  33. 33. A way of linking collections & resources</li></ul>Disadvantages<br /><ul><li>Unfamiliar
  34. 34. Only work on smart phones with cameras
  35. 35. Must have the right scanner app installed
  36. 36. Not all websites are mobile-friendly</li></li></ul><li>Sample Exhibit Panel With QR Code<br />Exhibit panel from MotawiTileworks|Arab American National Museum<br />
  37. 37. Audio Tour<br /><ul><li>Cellphone-based audio tour
  38. 38. iPods available too!
  39. 39. Audio stops narrated by community members
  40. 40. English and Arabic languages available, 24/7 | 365 days
  41. 41. Collect feedback via voice messaging
  42. 42. Add-ons available (e.g. polling, text messaging, etc.)</li></li></ul><li>iTunes U<br />Part of Apple’s iTunes Store <br />Free content provided by universities, museums, and public media organizations from around the world.<br />Accessible 24 hours per day, 356 days per year.<br />
  43. 43. Podcasting<br /><ul><li>Series of digital media files (audio and video)
  44. 44. Released episodically
  45. 45. Rely heavily on subscription (free)
  46. 46. AANM series set to launch in May 2011
  47. 47. Managed by Education Department
  48. 48. Provide timely information on relevant subjects</li></li></ul><li>Web-based Exhibits<br />http://www.arabstereotypes.org<br />
  49. 49. Web-archiving Born-Digital Collections<br />
  50. 50. Web-archiving Born-Digital Collections<br />
  51. 51. Community Resource Directory | Now<br />Closed + Not easy to access + Difficult to update<br />
  52. 52. Community Resource Directory | Future<br />Open + Accessible + Collaborative<br />
  53. 53. What Comes Next???<br /><ul><li>Mobile-friendly website
  54. 54. More web-based exhibits
  55. 55. Enhanced online collections
  56. 56. Educational games
  57. 57. Phone and tablet apps
  58. 58. …?</li></li></ul><li>Stay in touch!<br />Devon Akmon<br />Deputy Director | Arab American National Museum<br />☎ 313.624.0208<br />dakmon@accesscommunity.org<br />http://www.arabamericanmuseum.org<br /> http://www.devonakmon.com<br /> http://www.twitter.com/DevonAkmon<br /> http://www.linkedin.com/in/devonakmon<br /> http://www.slideshare.net/akmon<br />
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