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Leveraging Technology to Attract, Engage & Educate Museum Visitors Devon Akmon Deputy Director | Arab American National Museum
Utilizing Technology “As technology and all its tools change, so do the challenges facing museums. Among them: how to install wireless Internet access in old buildings so visitors can use their own devices, how to keep up with the constant demands of social media and, most important, calibrating how much the public should influence what goes on the walls.” Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
Utilizing Technology “It’s less about technology and more about what the visitor can bring to the equation… In the end, we want people to feel ownership of this museum. We ask them to tell us what they think. They can give us a bad review; when we make a mistake they can come to our rescue. We want to engage with our community.” Shelley Bernstein, Brooklyn Museum Vogel, Karen. “The Spirit of Sharing.” The New York Times. 16 March 2011. 11 April 2011. <http://www.nytimes.com/2011/03/17/arts/design/museums-pursue-engagement-with-social-media.html>
Utilize other social media outlets to drive traffic
Incorporating Social Media Into Exhibits Temporary exhibit: Connecting Communities Theme: Immigration Social media in the exhibit:
Images of local immigrant communities from Flickr
A video kiosk/reflection station connected to YouTube
Questions posed on Facebook, Twitter and other websites
Focus on relationships, not technologies “...keep in mind that tools will come and go, but strategy sustains organizations. Choosing and using any specific tool is less important to organizational success than embracing the principles and strategies that make social media effective. Using social media is a way of being more than a way of doing.” Kanter, Beth and Allison Fine. The Networked Nonprofit: Connecting with Social Media to Drive Change. San Francisco: Jossey-Bass, 2010.
Examples of Educational Resources via New Media Technologies
Stay in touch! Devon Akmon Deputy Director | Arab American National Museum ☎ 313.624.0208 firstname.lastname@example.org http://www.arabamericanmuseum.org http://www.devonakmon.com http://www.twitter.com/DevonAkmon http://www.linkedin.com/in/devonakmon http://www.slideshare.net/akmon