Socially Awkward: Learning To Navigate Web & Social Technologies

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Presentation delivered at the Cultural Alliance of Southeastern Michigan (CASM) 2010 Annual Meeting on April 21, 2010.

Presentation delivered at the Cultural Alliance of Southeastern Michigan (CASM) 2010 Annual Meeting on April 21, 2010.

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  • Instead of going out to reach people, you want people to come to you. When you build an audience you don’t have to buy people’s attention – they give it to you. Remember, maintaining a community is a long-term commitment.

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  • 1. Socially Awkward: Learning to Navigate Web and Social Technologies Cultural Alliance of Southeastern Michigan Annual Meeting • April 21, 2010 Devon M. Akmon Deputy Director, Arab American National Museum
  • 2. http://www.arabamericanmuseum.org Social Technologies
  • 3. “ Concentrate on relationships, not the technologies.” “ Social networking sites and virtual worlds are by definition about the facilitation of relationships with technologies.” Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies . Harvard Business School Press, 2008. http://www.arabamericanmuseum.org
  • 4. http://www.arabamericanmuseum.org Listening – What Are People Saying?
  • 5. http://www.arabamericanmuseum.org Join The Conversation Advertising is not talking, it's shouting. Advertising thrives on repetition. The two main measures are reach (the gross number of individuals screamed at) and frequency (the number of times each person hears the shout). Social technologies have revved up the word-of-mouth dynamic, increasing the influence of regular people while diluting the value of traditional marketing. Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies . Harvard Business School Press, 2008.
  • 6. http://www.arabamericanmuseum.org Join The Conversation
    • Build an audience.
    • Emulate celebrity chefs (e.g. be transparent and share information).
    • Go behind the scenes.
    • Own your bad news.
    • Fried, Jason and David Heinemeier Hansson. Rework . New York: Crown Business, 2010.
  • 7. http://www.arabamericanmuseum.org Participation – Online And In The Museum
  • 8. Other Tools For Information Dissemination http://www.arabamericanmuseum.org
  • 9. http://www.arabamericanmuseum.org
    • Part of the iTunes Store
    • Free content provided by universities, museums, and public media organizations from around the world.
    • Accessible 24 hours per day, 356 days per year.
    iTunes U
  • 10. http://www.arabamericanmuseum.org
    • Manage your local listing on Google
    • Show potential customers coupons, add videos and photos, and even post real-time updates.
    • Review analytics
    Google Local Business Center
  • 11. http://www.arabamericanmuseum.org
  • 12. http://www.arabamericanmuseum.org
    • AdWords are displayed along with Google search results when someone searches using one of your keywords.
    • A variety of ad formats, including text, image, and video ads.
    • Track ad performance using reports.
    Google AdWords
  • 13. http://www.arabamericanmuseum.org
  • 14. http://www.arabamericanmuseum.org
    • Custom applications
    • Mobile Website
    • Location-based applications (e.g. Foursquare)
    Looking Forward Mobility Based on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. 1 1. Research. The Mobile Internet Report . Morgan Stanley and Co. Incorporated, Dec. 15, 2009. Web. April 17, 2010.
  • 15. http://www.arabamericanmuseum.org Looking Forward Raising new funds.
  • 16. http://www.arabamericanmuseum.org Devon Akmon Deputy Director, Arab American National Museum ☎ 313.624.0208 [email_address] http://www.arabamericanmuseum.org http://www.devonakmon.com http://www.twitter.com/snugglecore http://www.linkedin.com/in/devonakmon http://www.slideshare.net/akmon Stay In Touch!