Millennial Market Segmentation By: Andrew Klocek
The Millennial Scene:
Segment Background <ul><li>Milliennial – also referred to as the internet era. </li></ul><ul><li>The children of the Baby ...
Demographic Factors <ul><li>Population - by mid 90’s population was estimated at 1.9 million. </li></ul><ul><li>Age - 10-1...
Socioeconomic Factors: <ul><li>Transition from Active Entertainment – Un-active Entertainment (couch potato). </li></ul><u...
Millennial era Male vs. female <ul><li>Males: </li></ul><ul><ul><ul><li>Still desiring personalized in-store buying proces...
Changing to cope with technology  <ul><li>High level of concern with online risk </li></ul><ul><li>Create a user friendly ...
Problems with the Millennials <ul><li>Low level of income provides low purchasing power.  </li></ul><ul><li>Baby boomer pu...
Media <ul><li>T.V. is the prime influence of millennial segment. </li></ul><ul><ul><ul><li>Commercials-funny and not very ...
Sources cited: <ul><li>www.millennialgeneration.org </li></ul><ul><li>www.usacensusbureau.com </li></ul><ul><li>www.wikipe...
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Millennial Segment

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Presentation based upon interviews with 10,11, and 12 year old kids. Project was used to analyze purchasing power and methods of attraction.

Published in: Self Improvement, Business
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Millennial Segment

  1. 1. Millennial Market Segmentation By: Andrew Klocek
  2. 2. The Millennial Scene:
  3. 3. Segment Background <ul><li>Milliennial – also referred to as the internet era. </li></ul><ul><li>The children of the Baby Boomers. </li></ul><ul><li>Heavily Reliant on Baby Boomer for financial support. </li></ul><ul><li>92.8% pursue college after high-school. </li></ul>
  4. 4. Demographic Factors <ul><li>Population - by mid 90’s population was estimated at 1.9 million. </li></ul><ul><li>Age - 10-18 years of age </li></ul><ul><li>Gender - split fairly even between male and female. </li></ul><ul><li>Still live at home under parents supervision. </li></ul>
  5. 5. Socioeconomic Factors: <ul><li>Transition from Active Entertainment – Un-active Entertainment (couch potato). </li></ul><ul><li>Outside – Inside </li></ul><ul><li>Tech Savvy influence </li></ul><ul><li>Face-to-Face communication is diminishing. </li></ul><ul><li>New Technology advancements are the cause. </li></ul>
  6. 6. Millennial era Male vs. female <ul><li>Males: </li></ul><ul><ul><ul><li>Still desiring personalized in-store buying process. </li></ul></ul></ul><ul><ul><ul><li>Not celebrity influenced so much: no names were mentioned. </li></ul></ul></ul><ul><ul><ul><li>Best Buy and Circuit City </li></ul></ul></ul><ul><li>Females: </li></ul><ul><ul><ul><li>More celebrity influenced: Jennifer Anniston, Lindsay Lohan, Brittney Spears, etc. </li></ul></ul></ul><ul><ul><ul><li>Old Navy, Target, Ebay. </li></ul></ul></ul><ul><li>Both Male and Female: </li></ul><ul><ul><ul><li>Fast moving environment. </li></ul></ul></ul><ul><ul><ul><li>Cell Phones, Aol, E-mail, Facebook, and Myspace. </li></ul></ul></ul><ul><ul><ul><li>You-Tube, E-Bay, etc. </li></ul></ul></ul>
  7. 7. Changing to cope with technology <ul><li>High level of concern with online risk </li></ul><ul><li>Create a user friendly environment to attract younger buyers to the online process. </li></ul><ul><li>Typical items purchased buy this group: </li></ul><ul><ul><ul><li>Games, Clothes, shoes, mp3 players, Cd’s, etc. </li></ul></ul></ul>
  8. 8. Problems with the Millennials <ul><li>Low level of income provides low purchasing power. </li></ul><ul><li>Baby boomer purchasing help. </li></ul><ul><li>Word of Mouth is the central marketing scheme towards millennial’s. </li></ul><ul><li>Cash user not Credit card user. </li></ul>
  9. 9. Media <ul><li>T.V. is the prime influence of millennial segment. </li></ul><ul><ul><ul><li>Commercials-funny and not very informative due to segment. Bud Light commercials were mentioned twice by males. </li></ul></ul></ul><ul><li>Internet is the key communication system </li></ul><ul><ul><ul><li>Purchasing Process is increasing in online with Ebay. </li></ul></ul></ul><ul><li>Radio was mentioned but not too high on influential power. </li></ul><ul><ul><ul><li>Music is primary product marketed to millennial’s. </li></ul></ul></ul>
  10. 10. Sources cited: <ul><li>www.millennialgeneration.org </li></ul><ul><li>www.usacensusbureau.com </li></ul><ul><li>www.wikipedia.com </li></ul><ul><li>www.youtube.com </li></ul>
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