• Born:             2 November 1965,New Delhi, India• Residence:        Mumbai, Maharastra,India• Other names:    -SRK    ...
Early Life and Background His father, Taj Mohammed Khan, a Pathan, was an Indian    independence activist    His mother,...
Acting career and Breakthrough Khan studied acting under the mentorship of theatre    director Barry John at Delhis "Thea...
Achievements 14 Filmfare Awards from 30 nominations 8 Filmfare Best Actor Award wins make him the most    awarded Bollyw...
 As Jab Tak Hai Jaan looks to somehow trundle past 100    crores at the domestic box office, one wonders what’s    wrong ...
TOTAL RELEASES:              51                            Super Hit/Blockbuster        17                            Hit ...
The Mixed Bag (1990-2001) 1993: Yash Chopra’s Darr Baazigar where he once again played a character with negative    shad...
 2001: Started with flop Ashoka but it was followed by  blockbuster Kabhi Khushi Kabhi Gham His record in this period is...
 An eye on the overseas market After DDLJ, a trend to please NRI audiences started Stories were related to people livin...
 Make films with Indian audience in mind Change of tracks No Action films Being Adventurous Work over Image Building
CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?
CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?
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CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

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CASE STUDY:DOES SRK NEED A CHANGE OF STRATEGY?

  1. 1. • Born: 2 November 1965,New Delhi, India• Residence: Mumbai, Maharastra,India• Other names: -SRK -King Khan -King Of Bollywood -The Badshah Of Bollywood• Occupation: -Actor -Producer -Television Presenter -Honor Of KKR, Red Chillies Entertainment• Years Active: 1988-Present• Spouse : Gauri Khan (1991-Present)• Children: 2
  2. 2. Early Life and Background His father, Taj Mohammed Khan, a Pathan, was an Indian independence activist His mother, Lateef Fatima, was the adopted daughter of Major General Shah Nawaz Khan of the Janjua Rajput clan, who served in the Indian National Army Grown up in Rajendra Nagar neighbourhood of Delhi,Khan attended St. Columbas School Graduated with a bachelors degree in economics and Masters Degree in Mass Communications at Jamia Millia Islamia later opted out to pursue a career in Bollywood.He also attended the National School of Drama in Delhi.
  3. 3. Acting career and Breakthrough Khan studied acting under the mentorship of theatre director Barry John at Delhis "Theatre Action Group" (TAG) Khans first starring role was in Lekh Tandon’stelevision series Dil Dariya, but due to production delays, the 1988 television series, Fauji was his television debut Appeared in Aziz Mirzas Circus(1989) played a minor role in the made-for-television English- language film, In Which Annie Gives it Those Ones(1989) In 1990, Khan shifted base to Mumbai and received his first film offer with Hema Malinis directorial debut Dil Aashna Hai Deewana (1992), Opposite Rishi Kapoor and Divya Bharti released first and was a Hit
  4. 4. Achievements 14 Filmfare Awards from 30 nominations 8 Filmfare Best Actor Award wins make him the most awarded Bollywood actor , tied only with Dilip Kumar In 2005,Government of India honoured him with the Padma Shri for his contributions towards Indian cinema. In 2011, the Los Angeles Times called him "the worlds biggest Movie star In 2008, Newsweek named him one of the 50 most powerful people in the world In 1997, Best Indian Citizen Award In 2005, Rajiv Gandhi Award for Excellence in the Field of Entertainment Wax Statue at Madame Tussauds In London
  5. 5.  As Jab Tak Hai Jaan looks to somehow trundle past 100 crores at the domestic box office, one wonders what’s wrong with Shah Rukh Khan. With constantly increasing number of screens and ticket prices, every big film is likely to achieve that. Rivals are creating new and newer records and earning audience’s love, his films seem to be failing on both counts Overseas earnings which are mostly due to a wider release as compared to other films. Being happy with overseas numbers without making any impact on the audiences back home is quite meaningless as far as somebody’s impact as a star is concerned
  6. 6. TOTAL RELEASES: 51 Super Hit/Blockbuster 17 Hit 6 Average 8 Flop 20 Overseas Hit from above 51 21Note: Hits include My Name Is Khan, Ra.One and Don 2 on the basis of their overallcollection and Flops don’t include his guest appearances. All flops have Shah Rukh asa lead or as an important character in a multi-starrer. There can be a disagreement on one or two films but more or less this is the picture.
  7. 7. The Mixed Bag (1990-2001) 1993: Yash Chopra’s Darr Baazigar where he once again played a character with negative shades,Hit 1994: Anjam and Raam Jaane ,Flop 1994:Kabhi Haa, Kabhi Na, Not a big success 1995: Karan-Arjun alongside Salman Khan, Hit 1997: Dilwale Dulhaniya Le Jaayenge,Universal blockbuster 1997 : English Babu, Desi Mem and Chahat,Flop 1997: Dil Toh Pagal Hai, Pardes,Hit 1998: Kuch Kuch Hota Hai, Smashing Hit followed by Flop Duplicate and Dil Se 2000: Josh, Moderately successful followed by Phir Bhi Dil Hai Hindustani, unsuccessful Yash Chopra banner for rescue and Mohabbatein released in the same year was a super duper hit.
  8. 8.  2001: Started with flop Ashoka but it was followed by blockbuster Kabhi Khushi Kabhi Gham His record in this period is as follows – 2002 – Devdas (Hit), 2003 – Chalte Chalte (Hit), Kal Ho Na Ho (Hit), 2004 – Main Hoon Na (Hit), Veer Zaara (Super hit), Swades (Flop), 2005 –Paheli (Flop), 2006 – Kabhi Alvida Na Kehna (Hit), Don (Hit), 2007 – Chak De! India (Super hit), Om Shanti Om (Blockbuster), 2008 – Rab ne bana di jodi (Blockbuster). These eight years can be termed as a truly Golden phase in Shah Rukh’s career.• Hits on Overseas basis:- My Name is Khan Ra.One Don 2 Jab Tak Hai Jaan
  9. 9.  An eye on the overseas market After DDLJ, a trend to please NRI audiences started Stories were related to people living in foreign countries or returning from these countries MNIK was aimed at making a splash internationally Ra.One also seemed to have been made with a dream of making it a popular franchise like Superman and Spiderman Don 2 was a Hollywood style action-thriller totally devoid of emotions that Indian audience cannot do without.
  10. 10.  Make films with Indian audience in mind Change of tracks No Action films Being Adventurous Work over Image Building

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