Nokia observes first, then design. Nokia acts on consumer insights.
Internet innovation, creativity, media , and service will be available anywhere, anytime.
Take a human approach to technology
Is this current strategy working?
-During 2007, Nokia gained device market share in all regions except North America and Latin America, where market share declined. In Middle East & Africa, Nokia had excellent market share gains in 2007. Nokia continued to benefit in Middle East & Africa from its brand, broad product portfolio, and extensive distribution system. The current strategy appears to be effective in gaining market share.
As of late 2004/early 2005, both EPS & gross profit had all increased from the previous 3 years.
ROE decreased from ’00 to ‘01, then rebounded slightly in ‘02. From ‘04 to the present, it has jumped!
Nokia strategic map Operational unit specific issues Business environment Investigation focus Implication at Business unit Operational unit Business unit Specific issues Broad defined industry Business unit Implication at Operational level Strategic focus
VALUE CHAIN & COMPONENTS Suppliers Customer groups and needs Complimentary products Industry regulation And technology Competitors