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Creating sales through Modern Trade Channles
 

Creating sales through Modern Trade Channles

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Drivers and Challenges of Modern Retail Channels

Drivers and Challenges of Modern Retail Channels

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    Creating sales through Modern Trade Channles Creating sales through Modern Trade Channles Presentation Transcript

    • Grasim Industries
    • Company profile Vision: To be a premium global conglomerate with a clear focus on each business. Mission: To deliver superior value to our customers, shareholders, employees and society at large. Values: – Integrity – Commitment – Passion – Seamlessness – Speed Grasim Industries
    •  US $29.2 billion Corporation. Is in the league of Fortune 500 Companies. Work force of 130,000 employees. "The Best Employer in India and among the top 20 in Asia" The Group operates in 25 countries No.1 in viscose staple fibre. The fourth largest producer of insulators. The fourth largest producer of carbon black. The 11th largest cement producer globally, the seventh largest in Asia and the second largest in India Among the top five mobile telephony companies. A premier branded garments player. Among the top three supermarket chains in the retail business. Grasim Industries
    • Grasim Incorporated on 25 August 1947, exactly 10 days after India achieved independence. Originally a textile manufacturer, Grasim has successfully diversified into VSF, cement and chemicals. Grasim has following divisions – VSF – CEMENT – TEXTILE – CHEMICALS Grasim Industries
    • Product Review KARA: Kara in Greek means pure, pristine, innocent and unblemished beauty and is an outcome of the in-house research and development at the Aditya Birla Centre for Science and Technology, Taloja, Maharashtra near Mumbai. Kara range include refreshing, moisturizing, toning, cleansing, sunscreen and makeup removal wipes. Grasim Industries
    •  Puretta: Puretta meaning pure and diminutive is made from Birla Cellulose, a 100% natural and biodegradable fiber, it soothes the babies tender skin with its soft and nature-friendly properties. Puretta portfolio include Skin nourishing, cleaning and germ shield wipes. Prim: “SMART, MODERN, HYGIENE, CONVINIENT” PRIM Home Care Wipes ensures that your home remains clean and germ free. It comes in two variants Multi purpose and Kitchen wipes Grasim Industries
    • Market analysis The global wet wipes market for personal care reached an estimated $6 billion We Indian still spend only 0.0001 % of our disposable income on disposable products. The skin care market is valued at $180 million in India Total wipe market of India accounts for Rs 30 crore annual growth of 7%. Market dominate by organized sector Grasim Industries
    • Grasim Industries
    • DRIVERS Increase in disposable income. Birth rate Climate Increasing working women population Introduction of innovative products and reduction in prices. Grasim Industries
    • CHALLENGES Category is nascent with very low awareness of the product. To create awareness about the usefulness of the product among the target group Cultural aspect Threat from cheaper substitute like private label of Vishal and Big Bazaar Stiff competition from cheap imports Grasim Industries
    • Work done Sahara Mall Big Bazaar Worked as a promoter Done customer survey through questionnaire Outlet review Received a PO of worth Rs 3000. Modern trade South Delhi Supervision of following stores: – Big Bazaar Vasant Kunj – Dabur New U Vasant Kunj – Dabur New U Saket – Food Bazaar Saket – Vishal Mathura Road – Vishal Mega Mart Mahipalpur Grasim Industries
    • Supervision done under following points Placement Visiblity and facing Shelf space Stock availability Condition of stock FIFO Hygiene Guiding the promoter Getting the PO`s. Got PO`s of worth Rs 4000 and Rs 11000 from Food Bazaar Saket. Sending additional PIR Follow up on Stock delivery Customer survey Competitive analysis Grasim Industries
    • Religare Wellness Saket Delivery of Terms of Trade document Delivery of TDS certificate Got a cheque of pending amount Got a PO of worth Rs 17,000 Follow up on debit note of May and June Store branding. Grasim Industries
    • Area covered Sahara Mall Gurgoan Mahipalpur South Delhi Vasant Kunj South Delhi Saket South Delhi Mathura Road Sarita Vihar South Delhi Grasim Industries
    • Questionnaire Have you ever heard about skin care wipes? Have you ever heard about KARA? Which other brand have you heard of? Have you ever purchased a Skin care wipe product? Which brand you have bought? Reason behind the purchase. Thick the appropriate option. – Price – Quality of product – Variants – Brand value – Trail Grasim Industries
    • Have you ever heard about skin care wipes? Grasim Industries
    • Have you ever heard about KARA? Grasim Industries
    • Which other brand have you heard of? Grasim Industries
    • Have you ever purchased a Skin care wipe product? Grasim Industries
    • Which brand you have bought? Grasim Industries
    • Reason behind the purchase.KARA Grasim Industries
    • Etiquette Grasim Industries
    • Skin & Body Grasim Industries
    • Dove wet wipes Grasim Industries
    • Learnings Importance of shelf space Placement Visibility and facing Importance of FIFO Availability of stock In-house promotions Brand awareness Importance of promoter Grasim Industries
    •  Offers and discounts Refreshing mint and cucumber are the highest selling products Competitive analysis PO and back office operations MBQ TOT Grasim Industries
    • Recommendations Create awareness about the concept then the product Convey the message that it is a product from aditya birla group Communicate effectively that Kara is a complete skin range brand and not just any other refreshing wipes. Our variants are our competitive strength. Dedicate a whole website for the product. OOH advertising should be given more emhasis. Moving van can be a good option. In-house promotion Signage Grasim Industries
    •  Placing the promoter Placement of products Availability of stocks Periodic review of stores Special discounts and offers once stock gets old. Packaging Pricing New distribution channels Kara should be given more importance Grasim Industries
    • Grasim Industries